10 Critical mistakes to avoid while Mobile and Web App Development for Business 

Read Time: 12 min
Read Time 12 min

Planning to open a business and confused about where to start? You are not the only one. The competition base has reached new heights now, the number of competitors is increasing and strategies adopted for doing business are different in every case.

Finding some of the difficult things in the business startup process before Mobile & Web App Development

difficulties in starting a business | Appwrk

Finding all this has become a difficult task as it requires a lot of effort in doing such strong R&D. All are taking the help of internet search engines like Google for carrying out such research. Google searches can provide help to a certain extent but entirely depending on it may not be a very good idea.

Now if you ask for some other option for conducting this research. Google Forms is a platform that can help in creating a questionnaire that can be floated across your target customers to find out their exact needs. Different types of questions can be asked to them related to their choices, habits, spending concerns, and others. It also allows you to form the questionnaire with a mix of different types of questions like an MCQ, descriptive question, or single-word answer questions. These Forms allow you to get a better view that helps you design a better business model that will be fruitful in the long run.

Every business has a target market. The strength of that market has to be analyzed before jumping to a conclusion. This conclusion can be in the form of a business model, target area, target product, customer choices, and others which is directly related to your offerings and the way the target market has to be approached. There are other online utilities also to conduct surveys other than Google Forms out there that have to be explored. This exploration task is very vital before making a super business decision. A proper survey or research, an achievable target, a clear plan of action, and trust are what it requires to be successful. All the business decisions that are taken should be with a valid reference and a plan to win it. Success after that is very fruitful and long term.

Businesses are taking a new turn, and they now require digital involvement as well. Mobile and web app development is playing a major role in the generation of the new business era. Not only from the vicinity but also from the global end, business owners are now able to attract more business and increase their radius of work. All this is done with the help of these web and mobile applications. Now that most of the businesses are going online and digital, the need for mobile and web app development is increasing. Parallelly, dedicated teams are emerging to offer comprehensive mobile app development & consulting services to cater to the evolving needs of businesses and customers.

 

How to choose a good mobile and web development team?

This is the first question that comes in the head of a business owner or someone who will be investing in acquiring mobile and web app services  and creating these intellectual properties. These are those assets that should not go wrong as they are your first impression in front of customers now. Now Mobile and Web Applications have become the first source from where the final customer is approaching a business. The First Impression means a lot so that the customer can be converted and business can be generated. There are good development teams out there in the market that have to be hunted now as there are so many. Only the ones that have good experience and knowledge would be able to provide an appropriate fix for your business IT solutions. They can complement your research and give it a face by making the POC and wireframe for your imaginations. Giving it a visual face and finally creating the end product within reasonable cost by deploying features that are of use and are demanded.

Still, certain measures can lead to critical mistakes during the development process. These measures are to be monitored and mistakes can be rectified at the appropriate time to reduce the effort that is being involved in the development process so that the output is better.

10 such critical mistakes that should be avoided while Mobile and Web App Development are: 

1)  Is it Really Required?

Today a customer is looking for ease of accessibility. This may be in the form of a website or mobile application. The contemporary methods of one to one marketing are fading. Businesses are going digital and your competitors are coming up with the new and brilliant website and mobile application ideas.  But what if your business does not need a proper mobile application and only a web-based application can fulfil the task. This is something that has to be figured out with the help of a mobile and web app development team. Find out what does your business niche need to fulfil its requirements, generate a plan of action and get your development done accordingly.

2) Not Doing Enough Research Before Development

There are a few things that need to be figured out. These are like change in trends, change in technology, change in preferences and others.
All this can be measured in 2 ways:
▪️ Physically
▪️ Digitally
Physical is the one to one method that has been traditionally followed. A digital method is based on tools and utilities that are being adopted for doing most of the surveys now.


GOOGLE FORMS

google docs


As discussed earlier, a Google Forms questionnaire can be created to do such digital surveys. Do not limit yourself to Google forms as it is only one of the ways to survey your findings . It is the task of the business analyst to find their target customers either themselves or by hiring a digital marketing team to do it for them.  Keep an eye on competitors and their marketing strategies. Tracking competitors and updating your website or mobile application can help in attracting more business.  All businesses that exist have a different need for the development process. It is not that only a small amount of research would be enough to jump to a development conclusion. In-depth research is required to be fulfilled before starting the development activity task. One of the initial mistakes that are done is to jump to a conclusion based on the search engine results. It should only be taken as a suggestion. A better judgment can only be taken after both the physical and digital surveys. After the research is done and a conclusion is derived that directs towards the need for application development, a wireframe can be made using tools like:



All you need is some technical and visual knowledge. Make a wireframe to get an overview.

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3) The Project Budget

Get a rough idea of the cost of what is to be created. These costs can be for a complete project or may that be just an additional feature that you want to add to your existing one. POC helps in checking the functionality and usability of the feature that will be integrated. Demanding a choice of utilities that can be added to your project can be a better idea than just depending on the development team to add them to your project by themselves. This not only helps you match your project with your competitor but also helps to eradicate unwanted features that might just be increasing cost.
The Project Budget
Some features can be added in the future that does not need to be integrated at the launch of your project. Keep the cost low and keep a good grip on the latest trends. The mobile and web app development team  helps in integrating them and also propose you with better solutions. Take their help and make your application more interactive. The complexity of the app development may depend on the new trends in technology that have been introduced like Artificial Intelligence (AI), Machine Learning (ML), Virtual Reality (VR) and others. If they are required in the application then their need will attract some high budgeted working process. This will also demand the need for more time in the development process which may increase from a normal few weeks to months.

A good market survey with a very well defined plan of development would help in getting a fair idea of what the cost of products is going to be like. Small POC (proof of concept) should be initiated at a time to get reviews of what will be the yield of your investment. Balance budgeted investment should be put in use for the iterations only after this. It will help to avoid overspending and benefit in choosing the right development team as their knowledge level and costing level will be checked simultaneously.

4) Unclear Project Information

This point of concern is directly related to the cost and time involved in the development process as a development team which is provided with a rough idea of what is to be created will create something rough and not a final product. The development team has to be provided with a clear vision of what the need is so that the development is done swiftly and precisely. A proper interpretation would also help the development team to provide the business owner with new ideas for creation. These ideas may be simpler and more cost-effective. If the application development team is not able to provide any suggestion then a wireframe or a rough sketch of the application can be demanded as a sample. This will make things quite clear of how the development team is going to perform and whether the investment should be done on his team or not.

Other mediums of communication like slack, skype, email, WhatsApp are also used for communicating with the remote development team.  . These play a very vital role here amongst both the team and the business owner to instantly come on the same page in terms of the development process. The development team once explained should be able to perform the requested tasks properly.For instance, if the business provider wants a specific button on the application should perform a specific task then the development team should be able to make it happen.

5) Creating Proper Defined Steps Of App Operation

There are many Project Management software out there like:
▪️  JIRA
▪️  CLICKUP
▪️  TEAMWORK
▪️  PLUTINO
▪️  BASECAMP

The use of such tools helps to coordinate and break the communication gap between the service provider and the business provides, define the tasks, assign due dates and other such important features that can be equipped to fulfill your development needs. A proper flow of the usability of the application must always be kept in mind that can be discussed on these tools and the teams can work accordingly.

Be in the user’s shoes and think of operating the application. No user would want the application to make them jump from one page to another without a relevant reason. They would not like to be forced to go on to a new page without a purpose. This confuses them and then what is the result is exiting the application and not using it again. Such a confusion that is occurring can be discussed over these tools and the changes can be made and monitoring also can be done on the progress of tasks.

user experience importance | Appwrk

Information that is not required should be removed from the application as it will just create a bad user experience. Every single step has to be very well defined and they should not be confusing. This is always recommended to keep a check on the remotely operating development team. Performance can be measured in terms of speed, output, quality and return on investments. If the team is facing any blocker issue, then that can also be tracked and highlighted in these applications.

6) Overstuffing of Features and Functionalities

It is always a good idea that the web or mobile application has a unique feature or functionality but overstuffing of features is not a very healthy practice that should not be done to impress customers. This move can cause 2 effects where the first would be slowing down the application and the second would be an increase in cost involvement in the development process. A business analyst’s recommendation can be taken on where and what is not required to save your time and money as all extra features demanded to be integrated attract extra cost. This will not only create an interest in your business amongst your customers but also make your application more desirable.

7) Forgetting the Cross-Platform Usage Strategy

One of the common usability techniques that are not kept in consideration is a cross-platform and cross-browser usage of the application. There are multiple devices and screen sizes out there. The usability of the application has to be diverse and cross-platform and multi-browser friendly. Development teams can now make a mobile application for both Android and IOS with the use of the same single source code and deploy them for multi-platform usage. There are many browsers like Chrome, Internet Explorer, Mozilla, and others that are there on which users may use your web application so the usability has to be checked.

Development of a cross-platform app not only is a cost-effective remedy that can be provided by the application development team, but it also helps the business owner to take a survey from where he is getting more business and whether to stay on multi-platform support and usage or switch to one single platform. Even if a cross-platform usage might not involve too much investment but if the generation of revenue is not up to the satisfaction level then there is no need for providing support for a multi-channel approach.

8) Focus On Appearance More Than Workability

“Tech will transform from something we actively use to a more seamless integrated experience that is ‘on’ all the time.”

Thomas Husson, Vice President, and Principal Analyst at Forrester Research

An application is created for the users to get a better experience UX. This does not only include feature, design or speed. It is a good combination of all these features. An overstuffed website with unwanted designs would be of no good use if it is not meeting the work needs of the user. The customer is coming on the application for a specific reason. That reason is very well clear at the time of development. Now if the needs of the viewer are not fulfilled then it will lead to a negative impression and impact of the business. A business owner who is doing the investment might get impressed by the way the mobile or web application looks and graphics that are integrated on them but this does not mean that the final customer wants the same thing.

After integrating all features and graphics there might still be an unwanted scope for instability. This is because the code that has been inserted might need a patch for a fix. Adding that patch in the code will lead to a much more stable application and reduce losing customers. Overdoing the graphics may lead to slowing down the application. The focus should be on fulfilling the end user’s needs rather than the only beautification.

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9) Sufficient Testing Before Launch

Every business is coming up with its business applications and there are tons of applications out there, some might be a competitor as well. Keeping all that in mind and still not performing the Quality testing of the application  would be a very important step that will be missed. Testing done is not for a feature of the application but it is done to make sure that the usability of that feature on various platforms is perfect. The iteration method is adapted every time for testing the functionality of a new feature that is officially embedded and before it is introduced for public use. Application development teams perform testing tasks like manual and automated testing under the iteration method also to make sure that all the functionality is up to the mark and flawless. The worst of all would be if the application fails at the launch. This is something no business owner would want to happen to his investments that he has made on something.

10) SEO and Marketing of The App

A good application development team not only provides you with a good fix for development and testing. They will also be able to give you ways on how to promote your application. We at APPWRK  are fulfilling all these IT requirements like development to promotion and all the other tasks that are discussed here. A dedicated promotion team is equipped with APPWRK IT Solutions development agencies which perform the marketing and optimization tasks of your web and mobile application to make it reach the adequate popularity level. The different niches of business have different strategies of promotion that are to be taken into consideration before employing the promotion tasks. Reaching the Top Positioning on Google Search With the SEO should help you get a better understanding as to what is required for the promotion of a website or an application.

Conclusion

As development and promotion experts, we observe that there have been cases in business strategies where preliminary research and a wrong market strategy have led to disasters like business closure without even exploring the full potential. Spending money and increasing your budget on the wrong strategy is useless if the target is unclear. A promotion and marketing team helps do these surveys for you and helps make an appropriate marketing plan to identify and target your customers. Monetary resources are important and smart spending on services like digital marketing is a wiser step.

To prevent common mistakes in the application development lifecycle., highlight the points to bring them to knowledge for a better business decision. It can be at the development team’s or the customer’s end. If you are still confused, visit APPWRK IT Solutions and get proper business advice regarding all your IT needs. Here we are focused on providing the appropriate solution to our clients and render our services only when we feel that they will be of necessity for them.

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About author

Gourav Khanna

Gourav Khanna is co-founder and CEO of APPWRK IT SOLUTIONS PVT LIMITED, a web & mobile app development company. He is a technophile who is always eager to learn and share his views on new technologies and future advancements. Gourav’s knowledge and experience have made him one of the industry's most respected and referenced leaders in the IT industry. His passion for writing and a high spirit of learning new things is reflected in his write ups. He has inspired many organizations to leverage digital platforms with his top-notch writing strategy skills that cut through the noise, backed by sharp thinking. Gourav believes that - “Words are the way to know ecstasy, without them life is barren ''.

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