E-Commerce Development Services | Shopify, WooCommerce & Webflow

The Problems We Solve

Your Store Should Be Selling, Not Struggling

The challenges that keep e-commerce founders and brand managers awake at night.

🕑

Your Store Launch is Taking Months Instead of Weeks

You picked a platform, hired a freelancer, and now you are three months in with a half-finished store. Theme customization is stuck. Payment gateway integration is broken. Product pages look nothing like the mockup. With 200+ stores delivered, we know how to go from Figma to live store in 2 to 4 weeks, not 2 to 4 months.

🎨

Your Theme Looks Generic, and Your Conversion Rate Shows It

You bought a $250 Shopify theme and it looks like every other store in your category. Product pages lack urgency. The checkout flow has unnecessary friction. Collection pages are not merchandised. The average e-commerce conversion rate hovers at 1.5 to 2%. A custom-designed, conversion-optimized store can push that to 3 to 4%.

🔌

You Need Custom Functionality That No App Provides

Subscription box logic. Custom product configurators. Members-only pricing tiers. Loyalty reward systems that actually integrate with your checkout. The Shopify App Store has 13,000+ apps, but when you need something specific, off-the-shelf apps do not cut it. We build custom Shopify apps that do exactly what your business needs.

📱

Your Mobile Experience is Losing You Sales

Mobile accounts for 77% of e-commerce site visits globally. If your store's mobile experience is slow, clunky, or hard to navigate, you are losing the majority of your potential revenue. We build mobile-first stores where every tap, scroll, and swipe is optimized for thumb-friendly shopping and fast checkout.

🚤

You are Migrating Platforms and Afraid of Breaking Everything

Moving from WooCommerce to Shopify. Or from a legacy platform to something modern. You have years of product data, customer accounts, order history, and SEO equity at stake. One bad migration can tank your Google rankings and lose customer trust. We handle end-to-end migration with zero data loss and SEO redirect mapping.

How We Help

We Build Your Store. You Run Your Brand.

We are not a marketing agency. We are e-commerce engineers who build stores that convert.

🛒

Shopify Store Development

Complete Shopify store builds from setup to launch. Theme customization, custom sections, product page design, checkout optimization, and app integration.

Custom Shopify theme development
Shopify Plus builds for enterprise brands
Custom Shopify app development
Store migration (WooCommerce, Magento to Shopify)

🛠️

WooCommerce Store Development

Custom WooCommerce builds on WordPress. Full control over your store's code, hosting, and data. Ideal for brands that need deep customization and own their infrastructure.

Custom WooCommerce theme development
Plugin development and customization
Payment gateway and shipping integration
Performance optimization and security

✎️

Webflow E-Commerce

Design-forward e-commerce on Webflow for brands that prioritize visual storytelling and brand experience. Clean code, fast performance, and no plugin bloat.

Custom Webflow e-commerce store design
CMS-driven product catalogs
Stripe, PayPal, Apple Pay integration
SEO optimization with clean code output

Industries We Serve

From Fashion to Furniture, We Know Your Vertical

👗

Fashion, Beauty & Lifestyle

Lookbook-style product pages, size guides, swatch selectors, and Instagram-shoppable galleries. We have built stores for brands like Leah Alexandra, Canopy Beauty, Olivia Lorent, and High Heel Jungle.

LOOKBOOK PAGES SIZE GUIDES SWATCH SELECTORS INSTAGRAM SHOP

🏠

Home, Furniture & Hardware

Complex product configurators, room visualizers, assembly guides, and delivery scheduling. From bunk beds to vinyl craft supplies, we build stores that handle product complexity without confusing the buyer.

PRODUCT CONFIGURATORS DELIVERY SCHEDULING VARIANT MANAGEMENT RICH MEDIA

🌶

Food, Wellness & Subscriptions

Subscription box logic, recurring billing, nutritional info displays, and compliance-ready product pages. We build stores for brands that need custom subscription workflows and loyalty programs that go beyond basic Shopify apps.

SUBSCRIPTION BOXES RECURRING BILLING LOYALTY PROGRAMS MEMBERS-ONLY

Where We Operate

Across Your Entire E-Commerce Build Lifecycle

Store Strategy

Platform selection, architecture planning

CONSULTING

Design & UX

Theme design, product pages, checkout flow

DESIGN

Development

Theme build, custom apps, integrations

ENGINEERING

Integrations

Payments, shipping, ERP, CRM

ENGINEERING

Launch & QA

Testing, speed optimization, go-live

QUALITY

Growth & Support

Ongoing maintenance, new features

SUPPORT

What We Build

Four Pillars of E-Commerce Engineering

P12 to 4 weeks

Store Design & Theme Development

Custom Shopify themes, WooCommerce themes, and Webflow store designs built for conversion, not just aesthetics. Every product page, collection page, and checkout step is designed to reduce friction and increase average order value.

Custom Shopify Liquid theme development
WooCommerce theme builds with Elementor or custom PHP
Webflow CMS-driven e-commerce stores
Mobile-first responsive design for all breakpoints

AI LAYERAI-powered product recommendations, smart search with NLP, and dynamic merchandising rules

Discuss Store Design →

P22 to 6 weeks

Custom App & Plugin Development

When the Shopify App Store or WooCommerce plugin directory does not have what you need, we build it. Custom Shopify apps, WooCommerce plugins, and Webflow integrations tailored to your specific business logic.

Custom Shopify apps (public and private)
Members-only stores and rewards systems
Custom product configurators and bundlers
WooCommerce plugin development and customization

AI LAYERAI chatbots for customer service, automated product tagging, and intelligent inventory alerts

Discuss Custom Apps →

P31 to 3 weeks

Integrations & Migration

Payment gateways, shipping carriers, ERP systems, CRM tools, and marketing platforms. Plus complete store migrations from any platform to Shopify, WooCommerce, or Webflow with zero data loss.

Payment integration (Stripe, PayPal, Razorpay, Klarna)
Shipping integration (ShipStation, Shiprocket, DHL)
ERP and inventory system connections
Platform migration with SEO redirect preservation

AI LAYERAutomated data mapping during migration, AI-powered SEO audit, and intelligent redirect generation

Discuss Integrations →

P4Ongoing

Performance & Conversion Optimization

Speed optimization, Core Web Vitals improvement, checkout flow refinement, and ongoing store maintenance. Because launching the store is just the beginning.

Page speed optimization (sub-2s load times)
Core Web Vitals and Google PageSpeed improvements
Checkout flow A/B testing and optimization
Ongoing store maintenance and feature updates

AI LAYERAI-driven A/B testing, personalized product recommendations, and predictive inventory management

Discuss Optimization →

Our Work

Stores We Have Built. Brands We Have Launched.

A selection from our 200+ e-commerce portfolio across fashion, beauty, home, and lifestyle.

Leah Alexandra

Jewelry & Accessories

SHOPIFYCUSTOM THEME

View Store →

Founders Formula

Health & Wellness

SHOPIFYPRODUCT PAGES

View Store →

Canopy Beauty

Beauty & Skincare

SHOPIFYUK STORE

View Store →

Olivia Lorent the Label

Fashion & Apparel

SHOPIFYLOOKBOOK

View Store →

Brand Samsara

Lifestyle & Wellness

SHOPIFYBRAND DESIGN

View Store →

High Heel Jungle

Fashion & Shoes

SHOPIFYCOLLECTION PAGES

View Store →

iCraft Vinyl

Crafts & DIY Supplies

SHOPIFYPRODUCT CATALOG

View Store →

Bunk Beds UK

Furniture & Home

SHOPIFYUK MARKET

View Store →

Dime and Nickel

Jewelry & Gifts

SHOPIFYGIFT CARDS

View Store →

Econess Store

Eco-Friendly Products

SHOPIFYSUSTAINABILITY

View Store →

EZ Wraps

Vehicle Wraps & Graphics

SHOPIFYCUSTOM PRODUCTS

View Store →

200+ More Stores

Across All Categories

See Full Portfolio →

Tech Ecosystem

Platforms, Tools, and Integrations We Work With

Shopify / Shopify PlusE-COMMERCE PLATFORM

WooCommerce / WordPressE-COMMERCE PLATFORM

Webflow E-CommerceE-COMMERCE PLATFORM

Shopify Liquid / HydrogenTHEME DEVELOPMENT

Stripe / PayPal / RazorpayPAYMENTS

Klarna / Afterpay / BNPLBUY NOW PAY LATER

Klaviyo / MailchimpEMAIL MARKETING

ShipStation / ShiprocketSHIPPING

Judge.me / YotpoREVIEWS

Recharge / Bold SubscriptionsSUBSCRIPTIONS

Google Analytics / GA4ANALYTICS

Meta Pixel / TikTok PixelAD TRACKING

Figma / Adobe XDDESIGN

React / Next.js / Node.jsHEADLESS / CUSTOM

PHP / MySQL / REST APIsWOOCOMMERCE STACK

Zapier / Make / Custom APIsAUTOMATION

Why APPWRK

Why 200+ Brands Chose APPWRK to Build Their Store

VS. FREELANCERS

A Full Team, Not a Solo Developer Who Disappears

Freelancers are great for small fixes. But building a complete store requires design, development, QA, and project management working in sync. With APPWRK, you get a dedicated squad with clear timelines, daily updates, and someone who actually answers when you message on a Friday afternoon.

VS. EXPENSIVE AGENCIES

Agency-Quality Work Without the $50K Price Tag

Western e-commerce agencies charge $30K to $80K for a Shopify store build. We deliver the same quality custom themes, conversion-optimized pages, and custom apps at a fraction of the cost. Not because we cut corners, but because our engineering team operates from India with 10+ years of cross-vertical e-commerce experience.

VS. DIY STORE BUILDERS

Custom Engineering, Not Drag-and-Drop Limitations

DIY builders like Wix and Squarespace are fine for a portfolio site. But when you need custom checkout logic, multi-currency support, ERP integration, or a members-only store with tiered pricing, you need engineers who write code. We build what page builders cannot.

VS. GENERIC DEV SHOPS

200+ Stores Means We Know What Converts

A generic development shop can write code but does not understand e-commerce. We know why product page layout matters, where to place trust badges, how to structure collection pages for SEO, and which checkout friction points kill conversion. 200+ stores across fashion, beauty, home, food, and lifestyle gives us pattern recognition that generic developers simply do not have.

Your Dedicated Team

E-Commerce Specialists, Not Generalists

Speed from Experience

When you have built 200+ stores, you know every Shopify gotcha, every WooCommerce quirk, and every Webflow limitation. Our team does not learn on your project. We apply patterns proven across hundreds of stores to deliver your build faster.

Full-Stack E-Commerce

Design, Shopify Liquid development, custom app engineering, payment integration, shipping setup, and QA. One team owns the entire build. No handoffs. No "that is not my department."

🎨

E-Commerce Designers

Conversion-focused UX and brand design

💻

Shopify Developers

Liquid, Hydrogen, custom apps, Plus

🛠️

WooCommerce Developers

PHP, WordPress, plugin development

✎️

Webflow Developers

E-commerce, CMS, custom interactions

200+

Stores Delivered

10+

Years E-Commerce Experience

50+

Dedicated E-Commerce Engineers

Engagement Models

Pick the Model That Fits Your Brand

STARTER

Store Setup & Launch

2 to 4 weeks

A complete store build on Shopify, WooCommerce, or Webflow. From theme customization to product upload to payment integration. Ready to sell.

Platform setup and configuration
Theme customization or custom design
Product catalog upload (up to 100 products)
Payment and shipping integration
Mobile optimization and QA testing

Get Started →

GROWTH

Custom Store & App Build

4 to 8 weeks

A fully custom store with custom Shopify apps, advanced integrations, and conversion-optimized design. For brands ready to scale.

Custom theme development from Figma
Custom Shopify app or WooCommerce plugin
Advanced integrations (ERP, CRM, shipping)
Checkout optimization and A/B testing setup
30-day post-launch support included

Request a Quote →

ENTERPRISE

Shopify Plus & Multi-Store

6 to 16 weeks

Enterprise-grade Shopify Plus builds, multi-store setups, headless commerce with Hydrogen, and complex multi-currency, multi-language deployments.

Shopify Plus setup with custom scripts
Multi-store and multi-currency configuration
Headless commerce (Hydrogen / custom frontend)
Enterprise integrations (NetSuite, SAP, Salesforce)
Dedicated account manager and ongoing support

Discuss Enterprise →

Frequently Asked Questions

Straight Answers for E-Commerce Brands

Shopify is our recommendation for most D2C brands. It handles payments, hosting, and security out of the box, and its app ecosystem covers 90% of use cases. WooCommerce is ideal if you need full code ownership, custom backend logic, or already have a WordPress ecosystem. Webflow is best for design-forward brands with smaller catalogs (under 500 products) that want pixel-perfect visual control without plugin bloat. We help you decide during our initial consultation.

A standard Shopify or WooCommerce store with theme customization, product upload, and payment integration takes 2 to 4 weeks. A fully custom build with custom apps, advanced integrations, and bespoke design takes 4 to 8 weeks. Shopify Plus and enterprise builds take 6 to 16 weeks depending on complexity. We move fast because we have built 200+ stores and have reusable patterns for every common e-commerce requirement.

Yes. Custom Shopify app development is one of our core strengths. We have built members-only stores, custom rewards systems, product configurators, custom pricing engines, and more. If the Shopify App Store does not have what you need, we build it. We develop both private apps (for your store only) and public apps that can be listed on the Shopify App Store.

Yes. We handle complete store migrations from WooCommerce, Magento, BigCommerce, Squarespace, and other platforms to Shopify. This includes product data migration, customer account migration, order history transfer, 301 redirect mapping for SEO preservation, and theme redesign. We have migrated dozens of stores with zero data loss and minimal downtime.

We are an e-commerce engineering company, not a marketing agency. We build stores that are technically optimized for SEO: clean URLs, structured data, fast load times, proper heading hierarchy, image optimization, and sitemap generation. We also set up analytics tracking (GA4, Meta Pixel, TikTok Pixel) so your marketing team or agency has clean data to work with. But we do not run ads or manage social media campaigns.

Webflow E-Commerce supports up to 15,000 products, integrates with Stripe and PayPal for payments, supports Apple Pay and Google Pay, and handles automated tax calculations for the US, Canada, EU, and Australia. It is ideal for design-forward brands that want full visual control without the complexity of Shopify Liquid or WooCommerce PHP. We leverage our Webflow expertise to build stores with clean code, fast performance, and stunning visual experiences that convert.

Ready to Launch?

Your Store Should Be Selling by Next Month

Get a free store estimate today. We will review your requirements and give you a timeline, cost, and platform recommendation within 48 hours.

Get a Free Store Estimate → Contact Us

We Build the Online Stores That Power E-Commerce & D2C Brands

Your Store Should Be Selling, Not Struggling

Your Store Launch is Taking Months Instead of Weeks

Your Theme Looks Generic, and Your Conversion Rate Shows It

You Need Custom Functionality That No App Provides

Your Mobile Experience is Losing You Sales

You are Migrating Platforms and Afraid of Breaking Everything

We Build Your Store. You Run Your Brand.

Shopify Store Development

WooCommerce Store Development

Webflow E-Commerce

From Fashion to Furniture, We Know Your Vertical

Fashion, Beauty & Lifestyle

Home, Furniture & Hardware

Food, Wellness & Subscriptions

Across Your Entire E-Commerce Build Lifecycle

Four Pillars of E-Commerce Engineering

Store Design & Theme Development

Custom App & Plugin Development

Integrations & Migration

Performance & Conversion Optimization

Stores We Have Built. Brands We Have Launched.

Leah Alexandra

Founders Formula

Canopy Beauty

Olivia Lorent the Label

Brand Samsara

High Heel Jungle

iCraft Vinyl

Bunk Beds UK

Dime and Nickel

Econess Store

EZ Wraps

200+ More Stores

Platforms, Tools, and Integrations We Work With

Why 200+ Brands Chose APPWRK to Build Their Store

A Full Team, Not a Solo Developer Who Disappears

Agency-Quality Work Without the $50K Price Tag

Custom Engineering, Not Drag-and-Drop Limitations

200+ Stores Means We Know What Converts

E-Commerce Specialists, Not Generalists

Speed from Experience

Full-Stack E-Commerce

E-Commerce Designers

Shopify Developers

WooCommerce Developers

Webflow Developers

Pick the Model That Fits Your Brand

Store Setup & Launch

Custom Store & App Build

Shopify Plus & Multi-Store

Straight Answers for E-Commerce Brands

Should I choose Shopify, WooCommerce, or Webflow?

How fast can you build my store?

Can you build custom Shopify apps for my store?

Can you migrate my existing store to Shopify?

Do you also handle marketing and SEO?

What does Webflow e-commerce support look like?

Your Store Should Be Selling by Next Month