Developing a Shopify Website for Pharmaceutical Brand: A Case Study

About Banana Bag

Banana Bag is a pharmaceutical brand that specializes in scientifically backed oral hydration solutions designed to improve hydration levels and promote overall wellness. In order to expand the brand’s reach, the client wanted to create an intuitive, user-friendly online store that effectively showcases their flagship product. Their goal was to provide an engaging ecommerce experience that would highlight the benefits of their product and drive sales and overall revenue.

Recognizing APPWRK’s expertise in E-commerce website development, Banana Bag partnered with our team to bring their vision to life. We focused on creating a highly functional and user-friendly online store, using technologies like shopify, HTML, CSS and integrating third-party apps such as Addly, Judge.me, and CustomerHub to provide an exceptional user experience.

Industry

Healthcare
Services

Shopify Website Development, Theme Customization, App integrations
Business Type

Retail and Wholesale
The Team

Project Manager, Project Coordinator, UI/UX Designer and Shopify Developer
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Project Overview: Designing an Intuitive and Customized E-commerce Website For Banana Bag Oral Solution

Banana Bag aimed to create an intuitive and dynamic ecommerce website that not only reflected its commitment to wellness but also provided a smooth, engaging e-commerce experience for customers. The project involved customizing the Shopify theme to align with the Banana Bag’s unique branding, integrating third-party apps for enhanced functionality, and ensuring the site was easily manageable from the backend.

Banana Bag With our expertise in Shopify website development, we successfully navigated through the challenges that arose and delivered a website that captured the essence of Banana Bag while empowering the brand to connect with a broad audience and expand its digital presence.

Technologies Used

Shopify
HTML
CSS
Judge.me

Challenges Faced While Building the Custom, Functional E-Commerce Solution for Banana Bag

1. Converting a Static Figma Design into a Fully Functional UI

Turning a static Figma design into a fully functional Shopify store required precise execution. Our team had to carefully recreate every design element while ensuring responsiveness, accessibility, and intuitive user experience across all devices.

2. Overcoming Extensive Theme Customization on a Free Shopify Theme

Starting with a free Shopify theme presented a significant challenge, as the design team had to invest substantial time to customize the theme to meet the client’s vision for the brand. We had to fine-tune layouts, adjust UI elements, and improve the overall design while ensuring a seamless user experience.

3. Creating a Flexible and Extremely Easy-to-Use Admin System

The client needed an easy way to manage their website without dealing with the complicated backend. During the Shopify website development process, our team had to create a flexible admin system with reusable sections to simplify content updates and product management.

4. Integrating Multiple Third-party Apps while Maintaining Website’s Original Design

The online store required integration with multiple third-party apps, such as Addly, Seal Subscription, judge.me, and Customer Hub, for added functionality. The biggest challenge was ensuring these applications were integrated harmoniously together while blending into the website’s design.

What We Delivered: A Fully Functional and User-Friendly E-commerce Store

01

With our expertise in Shopify website development, our team transformed a free Shopify theme into a beautifully designed, high-performing online store that perfectly represented Banana Bag’s brand. Our team refined the layout, optimized visuals, and enhanced usability to ensure a smooth and engaging customer experience without compromising on website performance and speed.
02

To create a seamless shopping experience, we designed an intuitive navigation structure that made it effortless for customers to explore products, learn about the science behind Banana Bag, and make informed purchasing decisions. Additionally, we built dynamic content sections that allowed the admin team to update key information such as product details, promotions, and educational content without any technical hurdles.
03

We seamlessly integrated various Shopify apps such as Addly for AI-driven upsells, Seal subscription for easy recurring orders, Judge.me for real customer reviews, and CustomerHub for effortless customer account experience. Each app was carefully tailored to complement Banana Bag’s branding website design while enhancing functionality and boosting conversions.
04

In order to enhance customer interaction and drive sales, we created tailored email templates, including branded order confirmations and friendly cart abandonment reminders. These emails offered a consistent brand experience while encouraging customers to complete their purchases.

The Outcome

Streamlined website architecture for seamless navigation and product discovery.
Improved customer experience with frictionless checkout and subscription management.
Implemented personalized checkout cart abandonment flows and email templates for higher conversion and interaction.
Integrated a scalable and easy-to-manage backend that empowered the Banana Bag team to modify content, manage inventory, and launch new products without much hassle.