ANG Wholesale

About ANG Wholesale

Since 2018, ANG Wholesale has been a popular distributor of general merchandise in Griffith, United States. While their services were well-regarded among retailers and other wholesalers, their outdated and underperforming website was costing them many potential customers. In order to sustain growth and expand their client base, they needed a full-scale transformation that not only gave a fresh look to their website but also increased its functionalities and features.

Seeking a team with proficient expertise in web application optimization, the client turned to APPWRK to revamp their website with a modern design while significantly improving its performance and responsiveness. Using Shopify, our team worked on upgrading the website into a dynamic and thriving online store with effortless navigation, increased engagement, and higher sales conversions.

Industry

General Merchandise
Business Type

Wholesale
Services

Shopify Website Design and Development
The Team

Project Manager and Shopify Developer
Build your idea

Consult with Expert

Project Overview: Upgrading an Outdated E-Commerce Site into a Highly-Responsive, User-Friendly Shopify Store

During the collaboration, ANG Wholesale wanted our team to step up the poor user experience within their website and improve the overall navigation with streamlined product categories and a search bar. With a greater fraction of the website visits coming from mobile phones, the client was particular in increasing the responsiveness and usability of mobile phones. Their previous site was falling short in several key aspects of the overall design, like mismatched color branding and missing banners and sections. In addition to that, it also lacked essential functionalities within the site, which our team worked on diligently.

ANG Wholesale Our team at APPWRK followed a streamlined approach during the web application customization process, where we started by designing the layout of the website with the necessary sections and elements. Once the client was content with the UI, we moved on to upgrading the functionalities within the site, resulting in a smooth collaboration and a more efficient process.

Technologies Used

Shopify
Judge.me
Search & Discovery

Challenges Faced while Revamping the Outdated Online Store for ANG Wholesale

1. Increasing Customer Retention and Conversion with a Streamlined and Efficient Navigation

Our client’s previous website had severe issues with navigation, like disorganized categories, unclear site structure, and ambiguous labels, which left many customers confused, causing them to leave the site without completing their purchases. In order to curb this and increase customer retention, the client required our team to improve the navigation within their site and elevate its user-friendliness.

2. Addressing Branding Inconsistencies in the Site with a Cohesive and Brand-Focused UI Design

With a disoriented design layout, including inconsistent fonts, contrasting styles, improper spacing, and a mismatched color palette, ANG Wholesale’s website reflected a lack of professionalism and cohesion. The client wanted a complete makeover of their site with a visually appealing design that was brand-centric and user-friendly.

3. Bridging the Gaps in the Site with Crucial Section Upgrades

ANG Wholesale was missing crucial sections on their site, including banners, best-selling products, promotional offers, and an “About the Brand” section, which resulted in a lack of engagement, missed sales opportunities, and a weaker brand presence. Our team had to upgrade the site by adding these essential sections, making the overall website seem more credible and increasing conversions.

4. Boosting Revenue and Customer Base by Improving Mobile Responsiveness

Without proper optimization for mobile devices, ANG Wholesale was losing a significant portion of potential customers, as a large portion of their site’s traffic came from mobile phones. They sought our team’s expertise to enhance the responsiveness of their mobile, aiming to increase their customer base and drive revenue.

5. Updating the Site with the Latest Shopify Theme that is Compatible with Recent Updates

Our client’s previous site had an outdated Shopify theme which was not compatible with the recent updates. This was causing them major issues in the website’s performance and functionality. In order to resolve this, they turned to our team to update the Shopify theme, resolve the compatibility issues and improve the overall performance of the site.

What We Delivered: A Modernized Shopify Store with Seamless Navigation and Scalable Features

01

We designed a cohesive and harmonious UI with the sections and content aligned for enhanced readability. In addition to that, our team also updated the color palette, typography, and images according to the brand guidelines to increase the brand presence on the site and boost overall site attractiveness.
02

In addition to creating a brand-focused and visually appealing UI, our team also enhanced the site’s navigation and incorporated essential sections to improve usability and credibility. We upgraded the site with key elements such as banners, brand history, top-selling products, and special offers to create a more engaging and trustworthy user experience.
03

Our team implemented a custom coding functionality that allowed the customers to order both in bulk and in their desired quantity. Through this feature, they could easily choose from two different options: purchasing an entire case of products (each case will have a dozen products) or selecting the specific quantity they require.
04

Beyond enhancing the functionalities of the site, we also worked on upgrading the site’s mobile responsiveness to ensure that customers experience seamless and intuitive browsing across all devices. With improved mobile responsiveness, AND Wholesale was able to reach a larger customer base and increase conversions.
05

With our expertise in web application optimization, we added backend functionalities that automatically update the featured and top bestseller sections, ensuring that these areas always reflect the most current and popular products. This dynamic feature eliminates the need for manual updates, saving time and effort while ensuring that customers are consistently presented with the latest offerings and best-selling items.

The Outcome

Implemented advanced backend functionalities that ensured key sections like featured and bestseller products remained up to date.
Designed a seamless and intuitive UI/UX that provided effortless navigation across devices, helping customers easily find and purchase products.
The enhanced mobile responsiveness allowed ANG Wholesale to cater to a larger customer base, increasing accessibility and conversion rates.
With a cohesive and brand-focused design, the website reflected professionalism, credibility, and trust, helping the client to establish a stronger brand identity.
The streamlined shopping experience, improved navigation, and bulk ordering functionalities contributed to higher customer satisfaction and increased conversions.

Table of Contents

About The Client
Project Overview
Technology Stack
Challenges
What We Delivered
The Outcome

Kickstart Your Dream Project With Us

Response within 12 hrs
Free Consultation

Send Query

Related Case Studies

See What our clients are Saying

Our Work Speaks for Itself