Optimizing the Website of a Staff Augmentation Company: A Case Study

About Cloud Employee

Cloud Employee, a premier Staff Augmentation Company, enabled business owners to hire tech talents such as developers, data scientists, etc, with the required skill set and experience level. The client established the staff augmentation company to offer a cost-effective alternative for sourcing top talents. To enhance the existing website, they wanted a more intuitive user interface to streamline navigation, simplify hiring, and increase conversion rates, setting it apart from traditional freelancer platforms.

The staff augmentation company partnered with APPWRK IT Solutions to enhance their website’s UI/UX through Webflow and Figma while integrating tools like HubSpot, Calendly, and Geolocation to optimize design, streamline scheduling, and personalize user interactions.

Industry

Staff Augmentation Company
Business Type

E-commerce
Services

Website Designing
The Team

Project Manager and FE Developers
Website

Cloud Employee
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Project Overview: Redesigning a Staff Augmentation Website to Boost Engagement and ROI

Despite being an established staff augmentation company, Cloud Employee struggled to attract new customers looking to outsource tech talent due to a complex website design and confusing navigation. To enhance user experience, the staff augmentation company wanted to redesign its website with seamless meeting scheduling and geolocation-based landing pages while maintaining a visually appealing design.

Cloud Employee Our FE developers at APPWRK IT Solutions took a strategic approach to optimizing the website and transforming it into a captivating platform. Despite the challenges encountered during website optimization, we delivered an intuitive, visually refined platform that boosted engagement and conversion rates. We also ensured strict adherence to the provided Figma design to maintain consistency and enhance user engagement.

Technologies Used

Webflow
Figma

Challenges Faced During the Website Optimization for Staff Augmentation Company

1. Adhering to Figma Design While Seamlessly Integrating HubSpot and Calendly

One of the major challenges we faced was integrating third-party tools like HubSpot and Calendly while strictly following the client’s Figma design. Our Webflow developers had to carefully plan and execute the implementation to maintain design consistency without disrupting the user experience.

2. Implementing Geolocation-Based Landing Pages for Targeted User Engagement

The integration of a geolocation feature into the website that dynamically adjusted the landing pages based on the visitor’s location emerged as a pivotal challenge. Delivering relevant landing pages and accurately detecting the user’s location required meticulous website optimization.

3. Ensuring Seamless Blog Migration

Managing the bulk migration of blog meta titles and descriptions while ensuring accurate URL redirections posed a significant challenge. Maintaining SEO integrity and preventing broken links required a meticulous approach to data handling and redirection management.

What We Delivered: A Visually Cohesive Staff Augmentation Website with Robust Functions

01

Our FE development team revamped the client’s website based on the Figma design provided by them, which ensured a visually cohesive and engaging user experience while enhancing usability and boosting conversion rates.
02

To enhance lead generation and streamline appointment scheduling, we seamlessly integrated HubSpot for conversion rate analysis and Calendly for efficient meeting management. This integration provided valuable insights into user interactions while optimizing the booking process for both clients and the company.
03

In addition to optimizing the staff augmentation website, our team efficiently managed the migration of blog meta titles and descriptions with images, tags, categories, slugs, and the whole blog content by importing data through Google Sheets to the website. Our developers also designed intuitive blog page templates that further helped engage visitors and make meaningful conversions.
04

We created a user-centric website that dynamically adjusted content based on the visitor’s IP address by integrating geolocation-based redirection. This allowed users from different locations to access the website with region-specific pricing, hiring regulations, and relevant information.

The Outcome

Streamlined website navigation by implementing an intuitive structure, ensuring users could effortlessly find relevant information.
Integrated HubSpot and Calendly seamlessly into the website while adhering to the Figma design, enabling easy meeting scheduling and lead management.
Implemented geolocation-based landing pages to personalize user experiences, delivering relevant content based on visitors’ locations for improved engagement.
Streamlined the content migration of meta titles, meta descriptions, images, slugs, and content of blogs from Google Sheets and refined the blog page templates.