Creating a Shopify Store for a Multi-Brand Retailer: A Case Study

About Dime Trading Corp

Dime Trading Corp, founded by Menachem Friedlander, is a multi-brand retail store specializing in Kremer-themed toy collections, featuring products from 15 different brands. The business aims to provide customers with ease and convenience by offering a wide variety of toys in one location.

To achieve this vision, Dime Trading Corp partnered with APPWRK IT Solutions to develop a Shopify website capable of handling complex inventory systems, brand-specific pages, and integration with Amazon for streamlined fulfillment. Through our Shopify website development services, we custom built a website using technologies like Shopify, Figma and Adobe Photoshop that allowed the multi-brand retail store to seamlessly function and expand their services.

Industry

Toys
Services

Shopify Website Development, Theme Customization, Bulk Product Import and Organization
The Team

Project Coordinator, Project Manager, UI/UX Designer and Shopify Developer
Business Type

Retail
Website

Dime and Nickel
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Project Overview: Delivering a Scalable and User-Friendly Multi-Brand eCommerce Solution

Dime and Nickel Due to the lack of pre-existing vision, references, or materials, Dime Trading Corp faced significant challenges in developing a multi-brand eCommerce platform capable of showcasing 15 distinct toy brands. Their goal was to merge all 15 distinct brand websites into a single platform that offers a robust, user-friendly interface where customers can explore and shop for products of different brands. Dime and Nickel Our team of expert Shopify developers at APPWRK focused on transforming these challenges into opportunities by building a visually appealing and dynamic website tailored to Dime Trading Corp’s unique needs. We made sure the platform featured seamless navigation, efficient inventory management, and brand-specific functionality while maintaining a fast, scalable, and intuitive user experience.

Technologies Used

Shopify
Figma
Adobe Photoshop

Challenges Faced During the Development of Multi-Brand Shopify Store for Dime Trading Corp

1. Clear Concept Development and Creative Design

Although the client didn’t provide pre-existing materials or a clear vision, our team saw this as an opportunity to fully shape and define the project. An intuitive UI UX design concept was developed in a collaborative manner with the client, where graphics, layout, and navigation were created specifically for this site and are consistent with the overall brand strategy.

2. Dedicated Brand Pages

Each of the 15 brands required unique pages with custom headers, dedicated contact pages, and separate collection sections. We integrated and merged all the features and functions of all 15 websites in our Shopify website development along with designing and developing the codes for these websites.

3. Bulk Product Import and Organization

We imported a large inventory of products from Amazon and categorized them by brand for efficient data management. This allowed easy navigation and ensured smooth inventory handling. Additionally, it gave the client a very well-ordered platform for smooth backend issues, thus offering a one-stop shop where adjustments could be made efficiently and without delay.

4. Dual Fulfillment System

The efforts of our experienced Shopify developers’ team were aimed a managing all of the orders created and fulfilled through both Shopify and Amazon platforms, to keep the shopping and delivery process as smooth for the customers as possible. This double check system eliminated manpower errors and enhance over all efficiency in handling the orders. Additionally, it allowed the client to seamlessly handle a large volume of orders while maintaining high service standards.

What We Delivered: A Fully-Customized E-Commerce Platform with Scalable Features

01

Using the versatility of a free Shopify theme, a dynamic and scalable multi-brand eCommerce platform was created to perfectly align with Dime Trading Corp’s unique requirements. The website’s intuitive design ensures seamless navigation for users while empowering the client with easy content and graphic updates.
02

During our Shopify website development process, our team created and developed all the visuals and graphics from scratch, making sure that the website remains professionally aesthetically pleasing and cohesive at the same time. Each design element was tailored to resonate with the toy brands’ vibrant and playful themes while maintaining a polished and professional online presence that appeals to a diverse audience.
03

We developed separate one-page sites for every brand out of 15, with distinctive headers, contact us forms, and product galleries for every brand. It was conceived that these pages would not only give each brand its unique identity symbol to make every customer’s shopping experience unique for every landing, but they also serve as a structured format to display the extensive range of products offered everywhere.
04

With our expertise in Shopify website development, we imported products from Amazon in mass and kept all the brands of products separate. We ensured that the dual fulfillment system allows users to run efficient order fulfillment through both Amazon and Shopify while at the same time improving the shopping experience for the customers.

The Outcome

Successfully delivered the multi-brand store website within 8 days.
Built a multi-brand store capable of managing a large inventory.
Optimized order fulfillment by integrating both Amazon and Shopify platforms for processing.
Developed a dynamic and scalable platform that supports easy updates.

“APPWRK IT Solutions has been instrumental and exceptional in creating a robust and dynamic Shopify website that perfectly aligned with my needs and requirements.”

Menachem Friedlander