About Go Matcha
Go Matcha, a premium matcha brand, is a leading provider of high-quality ceremonial-grade matcha that is sourced directly from farms in Japan. The brand was founded to make premium quality matcha that is convenient and affordable without compromising on quality. In order to make their products more accessible to the public, the client wanted to establish a strong digital presence through a fully functional e-commerce website that could effectively showcase their brand story, streamline the shopping experience, and optimize conversions.
With our expertise in E-Commerce website development, our team transformed the client’s vision into reality and deployed a visually appealing website, using technologies like Shopify and Judge.me, that not only aligned with the brand’s aesthetics but also made its brand visible to customers all over the world, leading to more conversions and stronger revenue.
-
IndustryFood & Beverage
-
Business TypeRetail
-
ServicesWebsite Designing
-
The TeamProject Manager and UI/UX Designer
-
Website
-
Build your idea
Project Overview: Designing and Deploying a Luxury, Brand-Centric E-Commerce Website for Go Matcha
Although Go Matcha was founded in 2023, they did not have a strong digital presence across the globe and wanted to establish it with a robust website that not only reflected their premium brand but also ensured a frictionless shopping journey. Since the client had multiple design inspirations in mind, our team had to work and navigate the challenges that came with implementing them. In addition to that, the website also required automated cart recovery strategies to reduce cart abandonment and boost sales.
Our team at APPWRK IT Solutions took a strategic approach during our E-Commerce website development process to develop a captivating, high-performing Shopify store that aligned with the client’s vision. Despite the complexities that arose with implementing the design and configuring the backend capabilities, we delivered a sleek and aesthetic storefront with a seamless shopping experience.
Technologies Used
-
Shopify -
Judge.me
Challenges Faced During E-commerce Website Development For Go Matcha
1. Integrating Multiple Design Inspirations into a Cohesive Layout
The client had several references in mind for the website design. With many design inspirations being present, the main obstacle was to extract the most important features from them and harmonize them into a cohesive layout that aligns with the client’s expectations and brand aesthetics.
2. Implementing Robust Checkout Abandonment Recovery Flows
Aiming to reduce lost sales and improve conversion rates, the client required our team to implement a robust checkout abandonment recovery flow during our E-Commerce website development. Through the implementation, the client wanted potential buyers to get gentle reminders about their abandoned carts to redirect them back to the website to complete the buying process.
3. Customizing Shopify’s Free Theme Template to Align with Go Matcha’s High Standards
Since our team used a free Shopify theme to design the UI, there were several limitations when it came to customization, and significant modifications were required to be made in order to create a visually striking and fully functional e-commerce platform. We had to work on fine-tuning the layouts and optimizing the visual elements while ensuring fast load times and seamless performance across all devices.
4. Configuring Complex Backend Functionalities
One of the major issues that we faced during this ecommerce website development was ensuring a robust backend configuration. In addition to that, the client also wanted to integrate third-party apps for important functionalities like reviews, cart recovery, and analytics, which added further complexity to the development process.
What We Delivered: A Visually Stunning Store Optimized for Conversions and Seamless User Experience
-
01
Our development team customized Shopify’s free Dawn theme and developed a visually striking digital storefront that aligned perfectly with Go Matcha’s premium brand identity. We seamlessly brought together a harmonious and cohesive UI by choosing the right design elements, color schemes, and typography to maintain a sleek and modern look.
-
02
In order to reduce cart abandonment issues and drive a higher conversion rate, we strategically implemented automated cart recovery flows that could send reminders to potential buyers. Along with this, we also helped streamline the checkout process by removing unnecessary steps.
-
03
In addition to building a brand-centric UI, our team helped maintain brand consistency across customer touchpoints by redesigning email templates that reflected Go Matcha’s identity. From order confirmations to promotional emails, our refined templates helped in further engaging the customers and making meaningful conversions.
-
04
By crafting an intuitive menu and properly organizing Go Matcha’s product categories, we were able to create an effortless product discovery for the users. Using our expertise in E-Commerce website development, we carefully structured the website’s navigation to reduce bounce rates that arose from confusing user experiences.
-
05
Beyond enhancing the storefront, we also worked on making sure the website was fully functional by configuring payment gateways, setting up tax rules, optimizing shipping settings, and integrating key third-party apps. These backend capabilities helped Go Matcha to process their orders smoothly.
Outcome: How Our Development of Go Matcha’s Website Powered Its Success
- Designed a user interface that looked sleek, visually appealing, and perfectly reflected the brand identity.
- Optimized the website’s user experience by integrating seamless navigation, which made it easier for customers to browse through their desired products and complete their purchases.
- Implemented checkout abandonment flows for potential buyers, improving cart recovery rates and increasing conversion rates.
- Created captivating, brand-cohesive email templates to maintain consistency and improve customer engagement.
- Configured robust backend features with fully functional payment gateways and third-party APIs to ensure a smooth and secure transaction process.
- Response within 12 hrs
- Free Consultation
- All
- Android App Development
- App Development
- Artificial Intelligence
- Cloud Development
- Content Writing
- Digital Marketing
- E-Commerce Development Services
- Legacy Software Modernization
- Logistics
- Mobile App Development
- Shopify Development
- Software Development
- UI/UX Design
- Web Development
- Yard Management
- All
- Android App Development
- App Development
- Artificial Intelligence
- Cloud Development
- Content Writing
- Digital Marketing
- E-Commerce Development Services
- Legacy Software Modernization
- Logistics
- Mobile App Development
- Shopify Development
- Software Development
- UI/UX Design
- Web Development
- Yard Management
