Building an E-commerce Website for Men’s Clothing Brand: A Case Study

About Grady + James

Grady + James, a leading men’s clothing brand, wanted to expand their digital footprint and required a robust website where they could display their products and receive orders from customers. Since their brand had a unique motto, the clients required the website to have a fully customized theme that could capture their brand’s true essence. Along with that, they wanted our team to implement several features to increase the functionality and user experience of the site.

Trusting the expertise of our team at APPWRK, the clients turned to us for their E-Commerce website development. Leveraging years of experience, we built an extremely dynamic and design-tuned website using technologies like Shopify, Figma and JavaScript that not only captured the authenticity of Grady + James but also incorporated all the essential features.

Industry

Clothing Apparel
Business Type

Retail
Services

Layout Design with Figma, Theme Customization, Shopify Website Development
The Team

Project Manager, UI/UX Designer and Web Developer
Website

Grady + James
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Project Overview: Building a Premium, Brand-Focused E-Commerce Website for Grady + James

While Grady + James had a strong offline customer base, they were struggling to cultivate a robust online presence. They requested our team to strategically design the UI so that it embodied their brand identity while remaining aesthetically pleasing and attractive. Instead of crowding their website with too many unnecessary and flashy features, their priority was to keep it clean and aesthetically pleasing to provide an easy and user-friendly shopping experience for their customers. In addition to this, they required the site to have a custom-coded functionality where each apparel had distinct pages for all their different color options.

Grady + James

In order to efficiently accommodate the requests from the clients, our team at APPWRK followed a structured approach where we first began by designing the storefront in Figma. Once the design was finalized by the client, we moved forward with development and deployment, delivering a high-performing online store in just 100 hours.

Technologies Used

Shopify
Figma
JavaScript

Challenges Faced During the Development of Online Store for Grady + James

1. Designing a Visually Appealing UI that Aligned with the Brand’s Identity

Considering the fact that the client’s main request was to ensure their online store perfectly represented their brand, our developers had to fully customize the site accordingly. The client gave several references on how they wanted the website to look, and our UI UX designers had to put together an aesthetically pleasing storefront in Figma that aligned with the client’s vision.

2. Developing an Aesthetic Storefront Using a Free Theme Template

In order to ensure cost-effective E-Commerce website development, our team had to use one of Shopify’s free theme templates yet deliver a design that looked elegant and appealing. We had to work on the free Shopify template, choosing a blend of the right colors, features, and images so that the website corresponds with the brand’s image and style.

3. Implementing a Custom-Coded Functionality for Color Swatches

Along with developing an aesthetic storefront, the client wanted to create individual pages for each color variation of their clothing products. In order to accomplish this, our team had to develop a custom-coded functionality using JavaScript.

4. Creating a Highly-Functional Admin Dashboard for Effortless Store Management

To make sure that the clients could easily make distinct changes to the website without requiring developer assistance, our team focused on developing a highly functional admin dashboard that was designed to simplify store management.

What We Delivered: A Brand-Centric, High-Performance E-Commerce Website for Grady + James

01

With our expertise in E-Commerce website development, we converted a free shopify theme into an aesthetically pleasing E-Commerce store. Upon receiving approval from the client for the design, we moved on to implementing it, ensuring that the theme corresponded with the brand’s style and identity.
02

To make sure that the website is user-friendly with easy navigation across product pages, our team carefully developed the e-commerce website by integrating essential features and avoiding the unnecessary clutter. This not only improved the overall aesthetics of the website but also allowed users to complete their purchases with a smooth shopping experience.
03

By developing an admin dashboard with robust functions, our developers gave complete control of the website to the clients, allowing them to make dynamic changes to their online store, such as adjusting colors, repositioning buttons, updating CTAs, and modifying links without the help of a developer, making way for a hassle-free website management experience.
04

In order to provide a streamlined user experience, we implemented a custom-coded feature that generated separate pages for each apparel color. Instead of having the color options as simple swatches on a single product page, this feature could allow the shoppers to explore each color in detail in a new page with specific images, descriptions, and purchasing options.

The Outcome

Helped cultivate a strong brand presence and improve the site’s appearance by designing a visually appealing UI that aligned with Grady + James’ unique identity.
Streamlined the shopping experience for customers by maintaining a clean and user-friendly interface through the careful selection of essential features.
Offered greater flexibility and control to the clients with a highly functional admin dashboard that empowered the clients to make distinct changes to the website without developer assistance.
Improved product discovery through the strategic implementation of a custom-coded functionality that ensured users could easily access and land on individual product color variation pages.