About
Founded by Rita Tischler, Olivia Loren The Label is a premier luxury jewelry brand. Offering versatile, minimal jewelry that you can dress up or down, Olivia Loren The Label provides beautifully designed and carefully crafted pieces, from statement diamond jewelry to everyday essentials like hoops, delicate necklaces, and classic rings. The Brand offers a collection of high-quality, handcrafted pieces that perfectly blend elegance with modern sophistication.Â
To enhance its online visibility and attract more customers, Rita Tischler partnered with APPWRK IT Solutions, a complete web solutions company specializing in mobile app development, UI/UX design, website development, and more.
Turning a Standard E-Commerce Website into an Exceptional Digital store to Meet the Demands of a Growing Brand
Despite Olivia Loren’s strong digital presence, their existing website struggled to capture the brand's essence. Rita wanted to do a complete website redesign with a fresh look and feel that would reflect her editorial vision, inspired by high-end brands. She envisioned a platform that is the perfect blend of visual aesthetics and advanced functionality to enhance the overall user experience. However, the site’s slow performance presented a major challenge to achieving these goals.
Our team at APPWRK focused on bringing the client’s vision to life by designing a visually stunning UI/UX that captures the brand’s essence, all while ensuring fast load time and a seamless customer journey.
Technologies We Used
The Result of Our Collaboration with the E-Commerce Website Was a Seamless Digital Transformation That Drove Profitability and Revenue Growth
- Seamless shopping experience across the website that improved customer satisfaction and loyalty.
- Website speed shot up by 42%, from 50 to 71.
- Transformed outdated design into a visually appealing, editorial-inspired design that perfectly aligned with the brand’s identity.
- Overhauled website navigation to make it quicker and easier to understand
Our Project Challenges
By partnering with APPWRK, Olivia Loren was able to achieve drastic results in its website’s conversions and customer engagement. The initiatives led by APPWRK resulted in the following positive outcomes:
The client provided our team with multiple references, each with different design elements. Our team engaged in extensive meetings and discussions to deeply understand the client’s vision and ensure that the final design fully meets the client’s expectations. This resulted in an iterative process of continuous feedback and revision to refine the Figma mock-up and align every detail with the client’s needs and preferences.
Incorporating custom features with the pre-existing Shopify theme was a significant technical roadblock. Our team modified the Shopify theme and integrated a custom code to deliver the desired design and functionality while ensuring a smooth user experience.
The client faced significant hurdles due to the website’s slow load time and difficult navigation. These issues led to a high bounce rate and subpar user experience. Our team provided a comprehensive solution to improve both navigation and speed to enhance the overall user journey.
Another issue was frequent cart abandonment, which resulted in missed sales due to a lack of a proper follow-up system. To overcome this problem, we implemented a customized email flow specifically for abandoned cart recovery.
The integration with the Aftership app was disrupting the website’s function. To resolve this recurring issue, we employed additional troubleshooting and technical modifications to guarantee a smooth integration and user experience.
Executing the Vision: From Design to Functionality and Beyond
Weaving cutting-edge technology with time-tested methodology, we adopted a strategic approach to deliver a seamless user experience while ensuring the client’s vision for a luxury online platform was fully brought to life. After deeply understanding the client’s goals and inspirations, we were able to deliver a website that aligned with her brand’s identity.
Figma Design Development and Shopify Integration
Our team of highly skilled and seasoned Shopify developers translated the client’s editorial vision into a cohesive Figma design. Once the mock-up was approved, the design was implemented on her Shopify website, perfectly blending functionality with elegance.Â
Custom Code for advanced features
To achieve the desired design and functionality, our team customized the existing Shopify theme with custom code integrations. This enabled us to deliver a tailored platform that captured the brand’s luxurious essence.
Created visually appealing Images
The images provided by the client were thoroughly edited and optimized to reflect the high-end editorial style. This meticulous process ensured a visually stunning and unified website experience.
Utilized data insights to Improve user experience
By leveraging previous sales and customer insights, our team improved the user journey to enhance navigation throughout the website. This data-driven approach helped improve overall user experience and led to higher conversion rates.
The Impact
With APPWRK's expertise in Shopify development, Olivia Loren The Label is well-positioned to continue its growth and success in the competitive online jewelry industry. The rehauled website has given the online jewelry store a fresh, editorial-inspired look and feel. The website optimization enhanced the user journey, leading to higher conversion rates.
Get in TouchClient Review
They helped me with my Shopify e-commerce store, and they did a fabulous job at taking my vision and creating it into a reality.
- Rita Tischler
Founder, Olivia Loren The Label
