Developing an E-Commerce Website for Leading Clothing Brand: A Case Study

About Tiyara Soul Wear

Tiyara Soul Wear, founded by Derek Rohde, is a brand that embodies elegance through its unique apparel. The client envisioned an eCommerce platform that would be an extension of Tiyara Soul Wear’s philosophy, namely divine, elegant, and user-friendly. This platform is needed to not only showcase the brand’s exquisite designs but also provide a seamless shopping experience that reflects the spiritual sophistication of the brand.

To achieve this vision, Derek partnered with APPWRK IT Solutions to build a website with custom-coded features, dynamic design elements, and an SEO-friendly structure, all without relying on third-party apps or paid themes. From design to deployment, APPWRK’s E-Commerce web development solution used a blend of technologies like Shopify, Figma, HTML and CSS to ensure that Tiyara Soul Wear’s online store was not only visually captivating but also highly functional, secure, and optimized for performance.

Industry

Fashion & Lifestyle
Services

Custom eCommerce Website, Development Theme Customization
Business Type

Apparel and Accessories
The Team

Project Manager, UI/UX Designer and E-commerce Developer
Website

Tiyara
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Project Overview: Delivering a Custom and Dynamic eCommerce Platform

Tiyara Soul Wear’s objective was to make an appealing online store that would be in line with the divine company’s image and, at the same time, provide users with a user-friendly eCommerce store. The challenge was to incorporate a customized mega menu, interactive scrollable sliders, as well as dynamic collection displays without the use of third-party integrations or paid themes.

Tiyara Website Image

Furthermore, the platform had to be lightweight, and the site’s load time had to be faster. The management of the site from the back end had to be easier as the content and graphics have to be revamped from time to time while retaining the aesthetic appeal of a site that is simple yet functional.

Tiyara Website Image

Our team at APPWRK approached these challenges as opportunities to deliver a custom solution tailored to Tiyara Soul Wear’s unique needs.

Technologies Used

Shopify
Figma
HTML
CSS

Challenges that Occurred while Creating a Luxury Online Shopping Platform for Tiyara Soul Wear

1. Advanced Dynamic Features

The client needed a complex tool for further website usability improvements, including a mega menu to enhance navigation, a scrollable slider that appears when the client hovers over the desired collection, and a block selection that would help in uniquely representing the collected items. In order to support these requirements, our E-Commerce web development included coding all the functionalities from scratch, providing a stable and glitch-free user experience without using any third-party applications.

2. SEO-Focused Product Swatches

During our E-Commerce web development for Tiyara Soul Wear, we worked on further enhancing the discoverability of the products. For each color difference, we created a product swatch tied to the relevant page. This strategy not only helped the platform in terms of SEO but enriched customers’ experience in engaging with the products to be purchased.

3. Maintaining Brand Identity

The website of Tiyara Soul Wear embodies the divine character of the brand through functional and graphic design aspects such as font types, layouts, and images. Using our rich expertise in E-Commerce web development, we chose the appropriate fonts and developed images that reflected the corporate picture of the brand and, at the same time, idealized its spirituality, reaching out to what we expected as the best form of Tiyara’s look and feel in addition to helping it serve its purpose very well.

What We Delivered: A High-Performance and Appealing E-Commerce Website

01

Our seasoned developers’ team designed an appealing webpage from scratch that enhances the store’s performance using a purely free Shopify theme to match the company’s uniqueness and dynamism. Using custom coding, we were able to design a visually pleasing site that was also highly functional. The back end was provided for the efficiency of organization and administration of updates.
02

To meet the client’s specific needs, our E-Commerce web development team incorporated advanced features such as a custom mega menu for streamlined navigation, hover-based sliders to showcase collections dynamically, and SEO-focused product swatches linked to individual landing pages. All these functionalities were achieved through custom coding without relying on external tools or third-party apps.
03

We ensured that the Tiyara Soul Wear website delivers a consistent and intuitive user experience across all devices, including desktops, tablets, and smartphones. Using our knowledge in E-Commerce web development, we implemented a mobile-first approach, prioritizing usability on smaller screens and scaling seamlessly to larger displays. We meticulously designed the features, like responsive image scaling, touch-friendly navigation as well as adaptive layouts to maintain the functional integrity of the site across various screen sizes.
04

Performance optimization was a critical focus during development to ensure a fast and seamless shopping experience. To achieve this, our developers used lightweight coding practices, minimized the use of heavy scripts, and optimized images without compromising their visual quality. Furthermore, the key techniques included implementing lazy loading for images, compressing resources, and leveraging browser caching to reduce server requests.

The Outcome

Delivered a visually captivating and dynamic eCommerce platform.
Developed a dynamic and scalable platform that supports easy updates
Implemented custom functionalities such as a mega menu, hover-based sliders, and product swatches.
Ensured all features were fully manageable from the admin dashboard.
Developed the eCommerce website before the project timeline.

“The APPWRK team perfectly brought my vision for Tiyara Soul Wear to life. Their dedication and expertise resulted in a website that reflects the divine essence of my brand while providing an exceptional user experience.”

Derek Rohde