About The Mike Ferry Organization
With its digital platform serving thousands of real estate professionals worldwide, The Mike Ferry Organization faced growing challenges with a slow and overloaded WordPress website. They were having a hard time delivering a fast, seamless experience to users, and the site’s performance issues were making it difficult to scale.
To restore website speed, improve stability, and boost overall performance, The Mike Ferry Organization partnered with APPWRK. Leveraging custom-coded solutions, deep database optimization, and precise asset management, we transformed their site into a faster, leaner, and more reliable platform, ready to support the continued growth of the leading real estate coaching company in the nation.
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IndustryReal Estate Coaching Company
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ServicesWeb Development
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Business TypeProfessional Training & Coaching
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The TeamWordPress Lead Developer and Tester
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Website
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Build your idea
Project Overview: Optimizing The Mike Ferry Organization’s WordPress Website for Speed and Scalability
With increasing traffic from real estate professionals around the globe, The Mike Ferry Organization needed a faster, more responsive website to support its coaching programs, events, and training resources. The existing WordPress site had become slow and difficult to maintain, affecting user experience and limiting future scalability.
To meet these challenges, APPWRK conducted a full performance audit and implemented a custom optimization strategy. We cleaned up the database, removed outdated plugins and user records, and wrote custom code to manage scripts and styles on a per-page basis. The result was a faster, leaner WordPress site designed to deliver a seamless experience for users and support the organization’s continued growth.
Technologies Used
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WordPress -
PHP
Challenges Faced During the Optimization of The Mike Ferry Organization’s WordPress Website
1. Identifying and Safely Removing Unused Plugins
One of the major challenges we faced when optimizing The Mike Ferry Organization’s WordPress website was determining which active plugins were no longer essential to the site’s functionality. Many had been partially integrated or were no longer in use, yet still contributed unnecessary code and configuration.
2. Detecting and Cleaning Up Bot-Created User Accounts
In addition to identifying and removing unused plugins, we also needed to address the large volume of bot-created user accounts with no valid activity. The challenge was removing these without affecting real users and ensuring all associated data was safely cleaned.
3. Safely Removing Orphaned Tables from Deleted Plugins
Considering the fact that the website had gone through multiple plugin changes over the years, several unused database tables were left behind. Identifying and safely removing these without breaking active site functionality was a key challenge. We had to identify and safely remove these without affecting current features or data integrity.
4. Page-Level Asset Optimization Without Breaking Functionality
We needed to optimize CSS and JavaScript on a per-page basis without disrupting layout or functionality. The absence of standard WordPress handles for some assets made it difficult to manage them safely and predictably.
What We Delivered: A Custom, High-Performance Shopify Store for BrandSamsara
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Leveraging Shopify’s free Dawn theme, we, at APPWRK, customized the design to align with BrandSamsara’s premium and ethical brand identity, ensuring their website reflected their values while providing a modern, user-friendly experience.
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To ensure easy content updates by non-technical users, our team implemented a dynamic content management system, which helped BrandSamsara to update the different pages on their website without compromising the design.
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To expand BrandSamsara’s reach globally, we integrated bilingual support for Greek and English, enabling the website to provide a seamless experience for an international audience.
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By integrating third-party apps like Wishlist Hero, Klaviyo, and Translate & Adapt, we enhanced user engagement and marketing automation, ensuring seamless functionality while maintaining a cohesive, high-performance website.
The Outcome
- Reduced database clutter and optimized backend performance by removing unused plugins, orphaned tables, and fake user accounts.
- Enhanced site stability and functionality through careful asset optimization, ensuring faster load times without compromising any page features.
- Increased efficiency in site management by streamlining the backend structure, making it easier for administrators to maintain and update the platform.
- Strengthened overall site security and maintainability, setting the stage for easier future updates and scalability.
- Response within 12 hrs
- Free Consultation
- All
- Android App Development
- API development
- App Development
- Artificial Intelligence
- Cloud Development
- Content Writing
- Custom CRM
- DevOps
- Digital Marketing
- Digital Product Design
- Digital Transformation
- E-Commerce Development Services
- ERP software development
- iOS app development
- IT Consulting
- Legacy Software Modernization
- Logistics
- Mobile App Development
- NFT marketplace development
- Shopify Development
- Software Development
- UI/UX Design
- Web Development
- Yard Management
- All
- Android App Development
- API development
- App Development
- Artificial Intelligence
- Cloud Development
- Content Writing
- Custom CRM
- DevOps
- Digital Marketing
- Digital Product Design
- Digital Transformation
- E-Commerce Development Services
- ERP software development
- iOS app development
- IT Consulting
- Legacy Software Modernization
- Logistics
- Mobile App Development
- NFT marketplace development
- Shopify Development
- Software Development
- UI/UX Design
- Web Development
- Yard Management
