Everything you must know about Physical Therapy Website Development

Almost 81% of people rely on the internet to look for products and services online in this digital world. Moving your business to an online platform is the first step towards success; there is no second thought. It is true for all industries. Even if you are a physical therapist and running your clinic, designing its website will increase the reach of your services to potential customers. If you agree with it, then read this article entirely. It will provide complete guidance on Physical Therapy Website Development. If you still have any doubt, check out the below stats, which shows the number of active internet users worldwide. 

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According to the above stats, 4.80 billion people worldwide used the internet in July 2021, almost 62% of the world’s total population. It proves that there are vast opportunities to expand your business on the online platform. Other than that, one more crucial reason for physical therapy website development is that people generally get to know about any physical therapist through recommendations by another physician. So even if you are very passionate about your work and have good knowledge of your field, it will not support your business growth if you are not on the online platform, as no one knows about your services.

Hence with physical therapy websites and employing proper digital marketing strategies, you can expand the reach of your service. Let’s start our guide on physical therapy website development. This article will uncover the benefits of having a physical therapy website, the essential features your website must have, and the development processes of the physical therapy website.

Table of contents   

1. Major benefits of Physical Therapy website development

1.1 Increase the reach

1.2 Easier scheduling an appointment

1.3 Cost-effectiveness

1.4 Build Trust

1.5 Showcase your specialities

1.6 Easier to locate

1.7 Reputation Management

2. Essential  Features of Physical therapy Website

2.1 Responsive Design

2.2 Customised Website

2.3 Fast loading pages

2.4 Attractive Home page

2.5 Prominent call to action

2.6 Focus on Educational Content

2.7 Easy to find Information

2.8 Testimonials & Reviews

2.9 Search Engine Optimization

3. How to start Physical Therapy Website Development

 3.1 Know your audience

3.2 Think about your brand

3.3 Focus SEO

3.4 Build your website

4. Step Process Of Physical Therapy Website Development

5. Frequently Asked Questions

5.1 How long will it take to develop physical therapy website?

5.2 Can I update my website by myself?

5.3 What is the average cost of a Physical Therapy Website Development?

Major benefits of Physical Therapy website development

1. Increase the reach

As we know today, people look for every solution on Google. The term they put in Google for search is called Keyword. For example, keywords such as “physiotherapy for legs or hands” are used by people while looking for a physical therapist. So if you optimise your website properly based on these keywords, the chances of your website being visible on the search engine (Google) first Page increases, which maximises the reach of your clinic to potential leads.

2. Easier scheduling an appointment

With the website, patients can book and schedule appointments at any time by themselves. They are no longer bound to clinic timings to call and book for appointments. This freedom and feasibility encourage patients to visit that therapist.

3. Cost-effectiveness

The appointments, communication (via chat), almost everything is easily managed through the website. Hence, you can reduce the working hours of the administrative staff as they no need to be present every time, which reduces the cost of staff. Along with that, it is quite easier to track cancellations on the website.

4. Build Trust

Through the website, people know more about you and your credentials. If your bio is written explicitly on the website, it boosts the patient’s confidence towards you before meeting you for the first time.

5. Demonstrate your specialities

If there are any special services or sessions that you provide and that stands you out from the other physical therapist, don’t forget to mention them on the website in detail. It will attract patients to your clinic who are looking for such particular services.

6. Easier to locate

Integrating Google maps on your website helps the patients to find your clinic location easily. 

7. Reputation Management

Sharing the reviews and testimonials of the previously treated patients helps the coming patient to select that doctor. By reading the good words from the patient treated for a similar condition, their confidence in your services increases.

Essential  Features of Physical therapy Website

1. Responsive Design

Responsive design means your website is easily browsed across all devices (Laptop, Tablet, Desktop, Mobile, etc.). With over 68% of searches are through mobile devices only, it is needed to have a responsive website design so that your service reaches the maximum audience.

2. Customised Website

Your website is the face of your business, which talks to the customers on your behalf. So it’s better, Instead of using templates and themes, to customise your website as per your business requirements. Like if you offer particular treatment and therapy, then add images, tabs, content, etc., focusing on those services to let customers know about your area of expertise. 

3. Fast loading pages

In this fast life, people are always in a hurry; they spend only a few minutes on a website and then decide. So within these few minutes, you have to grab their attention towards your services. Hence along with creating an easy-to-read effective webpage, focus on optimising the content (images, videos, pages, etc.) so that your website loads quickly. In this way, you can impress the visitor to come back again on your online venture.

4. Attractive Home page

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An easy to follow professional home page conveys the uniqueness of your services. The home page should reflect all your services with attractive images and appealing taglines. For example, if your focus is geriatric care, then speak more about that on your home page, or if your practice has carved a niche with athletes, then promote that on your website’s home page.

5. Prominent call to action

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On each page, there should be at least one contact information or call to action. Also, add office hours and phone numbers in the contact section. You can also add contact forms, so if the patient has any queries, they can discuss them via email or call. Make sure that a confirmation message is sent to the patient after form submission. All these calls to action will push the visitors to do the required action.

6. Focus on Educational Content

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It is essential to have different pages for different conditions and symptoms treated at your clinic. It improves your patient’s experience, as they no need to go through the whole website to find the one they are looking for. Along with that, having separate pages focusing on a particular service (Keyword) improves the SEO of your website.

7. Easy to find Information

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Just providing great content on your website is not enough; it should be properly organised so that users can find every piece of information fastly. Always ensure to have an easy to understand menu bar. Other good practices for a better user experience are clickable logo, internal linking within content, submenu on pages, etc.

8. Testimonials & Reviews

These days people select any service or product only after reading reviews and testimonials. That’s why websites with testimonials and reviews have much higher conversion rates than websites without them. Along with that, if you treat any known and famous personality, make sure to promote them on your website. People generally think that if a particular service is suitable for celebrities, it must be best for them.

9. Search Engine Optimization

If you have a well-designed website, but nobody knows about it, it is purposeless. Hence make sure with the physical therapy website development company that your website is properly Search Engine Optimized(SEO). Because only after that,  its chances of being ranked on the Search Engine Result Page (SERP) increase, and the chances of your service reaching more patients also increase. As when people search for a physical therapist, your website will reflect on the first page of Google(search engine)

How to start Physical Therapy Website Development?

We are sure most physical therapists are looking for how to develop the website for their services. Here is some homework you have to do before moving on to website development.

1. Know your audience

It is the foremost step, consider your audience and understand the purpose you want to fulfil with your website. Your current patient might be looking for scheduling information, clinic news, updates, etc. While the new visitors or patients are probably searching for insurance information, location, working hours, contact information, etc. That’s why it is crucial to design your website focusing on audience requirements to make it easier for them to get the needed information.

2. Think about your brand

If the website’s purpose is clear to you, now focus on your website’s overall look and feel. Decide the colour and design of your website. Also, ensure that the colour you selected should complement your logo and other brands assets such as flyers, shirts, mugs, etc. If you cannot figure out what more elements you need to add, then look at your competitor website and get an idea. Their site will give you an idea of what is trending and in demand.

3. Focus on SEO

Everyone now understands the value of the digital world in the growth of their business. So the competition is very high, and speaking of competition, we can’t forget Search Engine Optimization (SEO). In order to rank your website in the search engine(Google), you have to make sure that best SEO practices are employed. Before moving to start designing your website, there are a couple of SEO basics you need to consider, i.e.

Keywords: Figure out what keywords people are using to search online for physical therapists. For example – physical therapy clinic, physical therapist, particular ailments, your company name, etc. Make a list out of all possible keywords  and try to use as many as possible in the text on your website.

Context: Make sure that your written text is informative and influences your SEO ranking. Many times people make mistakes when using keywords. Like, don’t use a physical therapist in every sentence. Otherwise, it will go into negative SEO and affect your ranking.

4. Build your website

Now we believe that the needs and deeds of your website are clear to you. So you can move forward to pursue your physical therapy website development. If you want to create your website by yourself, you can go for website builders like WordPress. They are easy to use and need no prior knowledge of coding. It is just like the drag and drops option using various themes and templates. But there is one big drawback with website builders. You can’t customize your site fully or add desired features and functionality to your website. You are restricted with limited options in these website builders. So if you want to customize your site thoroughly and design a website that reflects all your audience and your services needs, you should reach out to a website development company.  A proficient website development company employs 4-process to bring off the best return on investment on your website. Those are:

 4-Step Process Of Physical Therapy Website Development

Step: 1. Discover- Convey the objectives of your clinical website to a web development company, and then they make a framework of the site’s content and pages. They additionally talk about medical services promoting methodology, your objective segment, and focused keywords. Figure out what your site should say and find out about how it should look.

Step: 2. Design- Now, a wireframe is used to figure out the navigation and graphics placement. Web development firms create a design with your approved layout. They work with you on the choice of images, colour and overall look and feel of your website.

Step: 3. Develop– Developers now build the site, and content is drafted. At this stage, SEO specialised checks and optimises each page in coordination with the marketing strategy.

Step: 4. Deploy- The website now moves for your review. Once it is approved, it goes live. The website is then updated and modified based on feedback from users. 

Hence in this way, with the help of a Physical therapy website development company, you can achieve a robust, highly customised and functional website for your services.

Frequently Asked Questions

Q: How long will it take to develop a physical therapy website?

A: The time of completion of the project depends on the features and functionality you want to place on your website. A website with basic features takes almost 2, 3 weeks to complete. At the same time, a complex website will take around 2- 4months.

Q: Can I update my website by myself?

A: Of course, you can; after project completion, the website development company, through their services, will teach you how to add images, text or make any changes on your website.

Q: What is the average cost of a Physical Therapy Website Development?

A: It will cost you on an average $2000 to $10,000. Some companies charge on an hourly basis, too. In that case, you have to pay as per the total working hours of your website development.

Final Take Away

We hope that this guide on physical therapy website development is informative and illuminating. From benefits to features and the processes of development of your physical therapy services website is covered in this article. After going through it, we believe that you will soon start the website development for your physical therapy clinic. If you are still not confident and have any queries contact us. We are glad to expand our guide on the physical therapy website.