Step-by-Step Process to Submit an App to the App Store Using App Store Connect

Read Time: 7 min
Read Time 7 min

After spending a lot of time watching your dream app getting developed, you must be excited about its launch. But do you know how to submit an app to the app store?

If not, this blog is for you. It will take you on a journey where you will learn a step-by-step procedure to submit your app to the app store swiftly.

So without any delay, let’s dive straight into the procedure.

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Create an Apple ID

To submit an app to the app store, you are first required to create an Apple ID. It will give you access to all services offered by Apple.

Create an Apple ID
Create Your Apple ID

Enroll Yourself in Apple Developer Program

Once your Apple ID is created, the next step for submitting an app to the app store is to sign up for the Apple Development Program. You can do the same through your Apple ID.

Enroll Yourself in Apple Developer Program
Enroll in Apple Developer Program

Benefits of enrollment as a member of the Apple Developer Program

  • Access to Beta Software
  • Availability of tools and resources needed to develop and distribute the App
  • Complete set of services for delivering advanced features
  • App testing tools
  • Expert Technical support
  • Analytics tool for your App

Sign in to App Store Connect

App Store Connect is a website that lets you manage almost anything you want in your app in the App Store itself. What you need to do is to log in using your Apple ID and continue.

Sign in to App Store Connect
Sign in to Apple Store Connect

Get Your App Ready for Submission

You must undergo an app certification test before submitting an app to the app store. This will involve a review of your app by an assigned person following the App Store Review Guidelines. You can go for guidelines in advance to ensure you are heading in the right direction.

Note: Check your app for any errors in advance. If any error is found during the review process, it may result in app rejection. Therefore, go for testing like low network, low storage, compatibility with older devices, and so on. You can take the help of a certified mobile app developer and tester.

Use App Store Connect to Create an App Store Listing

The next step to submit an app to the app store is to create an App Store listing following simple steps. Sign in to App Store Connect using your Apple ID.

  1. Sign in to App Store Connect using your Apple ID.

  2. Select My Apps from the dashboard.
    Select My Apps from the dashboard
    Select My Apps from the dashboard

  3. Click the “+” icon in the upper left corner and select New App from given options.
    Click the “+” icon in the upper left corner and select New App from the given options
    Click the “+” icon in the upper left corner and select New App from the given options

  4. Select the platform for your app and fill in the required information in the respective sections. Once filled in successfully, click on Create.

    Note: Users can use “?” to know more information.

    Select the platform for your app and fill in the required information in the respective sections. Once filled in successfully, click on Create.

    Select the platform for your app and fill in the required information in the respective sections. Once filled in successfully, click on Create.

  5. Select App Information from the sidebar and fill in the required details for both Localizable Information and General Information section.

    Select App Information from the sidebar and fill in the required details for both Localizable Informationand General Information section.
    Select App Information from the sidebar and fill in the required details for both Localizable Informationand General Information section.


    Define Content Rights for your app by checking the desired circle and hit Done.

    Define Content Rights for your app by checking the desired circle and hit Done

    Define Content Rights for your app by checking the desired circle and hit Done


    Specify Age Rating by checking the desired circle and hit Next.

    Specify Age Rating by checking the desired circle and hit Next
    Specify Age Rating by checking the desired circle and hit Next
  6. Once content rights are saved successfully, select Pricing and Availability from the sidebar and define the pricing and other required details for your app. Once done, click the Save button on the top right corner.
    select Pricing and Availability from the sidebar and define the pricing as well as other required details for your app
    select Pricing and Availability from the sidebar and define the pricing as well as other required details for your app

  7. Next is App Privacy where you are required to enter your privacy policy URL.

    Note: Users can use an online privacy policy generator for help.

    Next is App Privacy, where you are required to enter your privacy policy URL

    Next is App Privacy, where you are required to enter your privacy policy URL

  8. Select 1.0 Prepare for Submission from the sidebar. Scroll down for the Version Release section and select how your app will be released after passing the certification process.

    You will be provided with three options:

    Manually: Directly go to the App Store Connect to release your app.
    Automatically: Release the app immediately after passing certification.
    Specific Date: Schedule a particular date to release your app.

    Select 1.0 Prepare for Submission from the sidebar

    Select 1.0 Prepare for Submission from the sidebar

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Upload App Store Screenshots and Previews for Your App

The next step to submitting an app to the app store is to add screenshots and Previews. The App Store provides an option for visual mobile app marketing by letting you add screenshots and previews of your app. Screenshots (images) and Previews (Short Videos) illustrate the functionality of your app.

Note: Users must abide by the specifications for both Screenshots and Previews. The App Store permits screenshots and previews separately for four different screen sizes. Users can add up to 10 screenshots and three app previews for each display.

Upload App Store Screenshots and Previews for Your App
Upload App Store Screenshots and Previews for Your App

Uploading Using Xcode

Once the screenshots and previews are uploaded successfully, it’s time to submit an app to the app store.

Step 1: Add your developer account to the Xcode.
Xcode > Preferences > Accounts.

Add your developer account to the Xcode
Add your developer account to the Xcode

Step 2: Select Signing & Capabilities from the available options and check the Automatically manage signing checkbox for code signing.

Select Signing & Capabilities from available options and check the Automatically manage signing checkbox
Select Signing & Capabilities

Step 3: For publishing your app, select Any iOS Device from the list of simulators.

Select Any iOS Device from the list of simulators
select Any iOS Device from the list of simulators

Go to the Product followed by Archive to bundle your app. This process will consume some time as per the size of your app. Once done, select the Archive and hit the Distribute App button on the top right.

Note: Users can manage all archives that have been generated.

Go to the Product followed by Archive to bundle your app
Go to the Product followed by Archive to bundle your app

Select the method for distributing your app and click on Next.

Select the method for distributing your app and click on Next
Select the method for distributing your app and click on Next.

Select the destination method for your app from the given options and click on Next.

Select the destination method for your app from the given options and click on Next
Select the destination method for your app

Now your app will be scanned for issues. If no problem is found, the process of uploading will begin. The uploading time will depend upon the archive size and network strength.


Note: The app archived to Xcode will take some time to process by App Store Connect.

Submit App for Final Review

This is the final step to submit an app to the app store, where your app will be published to the App Store.

Once the Save button is clicked, the app will be submitted for the final review, which can take a few hours to days. Once the app is approved, you will get the confirmation via email.

Finally, your app is ready to download from the App Store. The App Store Connect allows you to keep an eye on total downloads, sales, ratings, and much more.

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Final Words

Now that you have successfully submitted an app to the app store, you can share your experience in the comments below. You can also share this blog with your known ones so that they don’t have to face any difficulty submitting the app to the app store in the future. On top of that, if you are facing an issue, feel free to contact mobile app experts at APPWRK. We will try to resolve the issue as early as possible.

About author

Gourav Khanna

Gourav Khanna is co-founder and CEO of APPWRK IT SOLUTIONS PVT LIMITED, a web & mobile app development company. He is a technophile who is always eager to learn and share his views on new technologies and future advancements. Gourav’s knowledge and experience have made him one of the industry's most respected and referenced leaders in the IT industry. His passion for writing and a high spirit of learning new things is reflected in his write ups. He has inspired many organizations to leverage digital platforms with his top-notch writing strategy skills that cut through the noise, backed by sharp thinking. Gourav believes that - “Words are the way to know ecstasy, without them life is barren ''.

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