UX and UI- Which one is More Important?

There is no universal rule or fact whether UX has more importance over UI or vice-versa. What needs to be understood here is that a balance between both is most important. UI relates to design or aesthetic quality, whereas UX refers to the usability or functionality of the website, app, or product. Now try to imagine yourself, what would happen if either one of them is compromised? Yes, your target customer base will find it difficult to establish a connection with your brand leading to loss of business opportunities.

There is no competition between User Experience and User Interface because both of them are interconnected with each other. Both of these processes need to be perfectly aligned as per your audience requirements to ensure the overall success of your website, application, or product. Let’s study an example to understand why these two together form an important duo.

Apple Inc. is the best example of a brand that has achieved a perfect balance between UX and UI.
Look at their latest Homepage:

In terms of User Interface, the design of the homepage of Apple is very easy to understand. There are no distractions like popups or animated screens, but a clear and direct focus on the latest product (iPhone SE). The image of the product is also hyperlinked with another page that provides a detailed description of the phone and purchase options.

In terms of User Experience, the design again illustrates a convenient navigation menu bar that redirects the visitors to a specific product page where they can learn more about the product. Other important functionalities like buy, support, contact, and learn more have also been prioritized and perfectly placed in the design.

This perfect synchronization & balance between User Experience & User Interface has been responsible for helping Apple to achieve massive sales figures. Compromising either one of them would have made it almost impossible for the brand to touch the market capitalization value beyond $1 Trillion.

How UX & UI work together?

Both User Experience & User Interface are important to render overall success to a business. Let’s check how these two processes can help to achieve business goals.

FIRST IMPRESSION: The first impression always has an influential impact on your audience. It helps them to incorporate the credibility of your brand based on usability and appearance. A good first impression is possible only if you have implemented an inspiring combination of both UX and UI.

IMPROVED SALES: Perfect UX & UI of your product, website, or app can help the business to establish a clear communication & strong connection with your target audience. This connection can help them to understand why they need to purchase your products. As such, this will help in enhanced sales and revenues.

BRAND RECOGNITION: Loyalty and satisfaction play vital roles to incorporate competitive brand recognition. This is achieved when customers or the audience have trust in your product or service. This trust can be built if your design empathizes with your target customer base.

BROWSING SATISFACTION: A good synchronization between UX & UI on your website or application can help to build a great interactive experience. As such, they will find themselves in an easy place to browse the website or app and relate to your products and services.

Expectations of people have increased in the past few years. As such, UX and UI can help a lot to achieve such expectations and provide the crowd with a platform and product that is appealing, easy to use, and engaging. The trends of these two processes might change but not the standard practices. These standard practices include responsive design, appealing images and graphics, vibrant Call-to-Action buttons, fast loading time, and less room for technical errors.