Top 11 Benefits of Mobile Apps For Your Business

Introduction

Gone are the days when businesses used to market using leaflets, advertisements, and billboards. With the advent of smartphones, more and more businesses are turning to mobile app development. Not only do mobile apps play a essential role in enhancing the sales of your business, but they also help increase your brand’s visibility and accessibility and remove communication barriers. From social media and banking to entertainment and shopping, there’s an app for almost everything we need.

According to Statista, an estimated $753 billion will be invested in the mobile app industry by 2027. Unlike websites, which are run in the browser, mobile apps are run directly by the mobile operating system (OS) and, therefore, have access to a broader range of functions and capabilities: They can access your camera and file system, receive push notifications, integrate with other installed mobile apps, and more. Needless to say, there are numerous benefits of mobile apps. 

With a mobile app, mobile users can work without an internet connection, allowing the execution of numerous functionalities offline.

Let’s explore more of the business benefits of investing in a mobile app.

The Benefits of Mobile Apps

With over 3.8 billion smartphone users all over the world and the rising popularity of mobile apps, building a mobile app for your business is no longer a luxury but a necessity. In addition to enhancing customer engagement, mobile apps also help streamline operations and provide valuable data insights. Mobile apps offer improved personalization and operational efficiency, along with multiple other exclusive features. They provide users with a convenient way to access information, services, and entertainment in one fell swoop.

Read on to find out the benefits of mobile apps and how they can take your business to the next level.

1. Brand presence

With the proliferation of mobile devices and the ever-increasing mobile app usage, brands now have an unprecedented opportunity to connect with their target customers on a more personal as well as engaging level. As mobile phones have become more affordable as well as accessible, people from all walks of life are incorporating smartphones into their daily routines. 

From social networking platforms to productivity tools, mobile apps have changed the way people interact with technology and the world. Furthermore, this shift in customer behavior has created a fertile ground for brands to leverage apps as a means to enhance their brand visibility.

Besides, the advancements in mobile technology have made mobile applications faster, more intuitive, and feature-rich. Not to mention, with the introduction of 5G networks, users can now enjoy seamless app experiences, enabling companies to deliver content as well as engage with their audience in real-time. Needless to say, this enhanced user experience has contributed to the surge in mobile application usage and presents businesses with an opportunity to make a long-lasting impression.

Also Read:Mobile App Marketing Budget – Plan It The Right Way

2. Boost profits

In addition to improving your brand presence, mobile apps also help in boosting profits. The long-term return on investment (ROI) of developing a mobile app is substantial, given the app’s ability to drive sales, enhance customer loyalty, and streamline operations. Mobile apps act as a catalyst to improve the general consumer experience, which boosts a company’s profitability. Through engagement optimization, loyalty program implementation, and better value delivery, apps help businesses get the most out of their marketing budgets and increase conversion rates. Considering the high return on investment—up to 100% can be generated for every $1 invested in improving the user experience—using mobile app technology makes sense for companies looking to increase profits.

The statistics below indicate that mobile apps are a profitable business investment option.

3. New branding experience

Your website vanishes from a user’s mobile device when they close their web browser. Even after a consumer exits your mobile app, your brand stays visible on their smartphone’s home screen. This implies that those who visit your website may often be reminded of your brand. Customers or website visitors who see your brand more frequently are more inclined to open your app! Mobile app shops like the iOS and Android Play store will feature your brand. This opens up a whole new avenue for increasing brand recognition and drawing users to your app. 

4. Mobile apps offer better personalization

When compared to websites, mobile apps serve customers with an improved personalized experience tailored to their location, interests, behavior, and more. According to Moengage, 55.15% of the world community wants a tailored shopping experience from the brands they shop regularly. Moreover, 44.85% of customers want this to be an interactive mobile app experience. 

With mobile apps, it is easy to treat consumers with a personalized experience. Using a mobile application A/B testing tool, you can easily test out different experiences for your consumers. The same reports can be experienced in other regions of the world. Whether it is the mobile push notification or geo-targeting features or the new advancements in artificial intelligence (AI) like hyper-personalization, the benefits of mobile apps are broader than mobile websites and cover a lot of other things like content creation, media mix, omnichannel, recommendations, customer experience, and various others. With an app, you’ll be able to suggest services or products to your customers based on their purchase history or browsing behavior.

Mobile applications make it easy for you to facilitate this because every unique customer can have a profile with their account preferences. Apart from personalizing their experience based on actions or behaviors, you can also use an app to ask your customers directly what they want.

5. Ease of sending notifications

Unlike other communication channels like emails, the notification methods provided by mobile apps like push notifications, as well as in-app notifications, are built to be seen in real time and often trigger immediate engagement. Furthermore, push notifications are also a fantastic avenue for communication. They are easier to customize and more direct than social media and email. This can significantly impact brands, from publishers to internet retailers. These notifications deliver information right when required and directly into the hands of the mobile users. In-app notifications are the first choice regarding notifications within the app.

Also Read:Mobile Push Notifications: Why is it Important to Add in Mobile apps?

6. Harness Mobile’s features

Since mobile applications are installed directly on a device, they give you access to some aspects of a user’s smartphone or tablet. From GPS and camera to your contact lists, mobile apps harness various mobile features to serve users’ day-to-day basic requirements like photo upload, fitness evaluation, weather updating, location tracking, and multiple others. Not only does this make your application more interactive than a mobile site, but it also makes things easier for the user by retrieving relevant information directly from devices that mobile websites cannot get.

7. Ability to Work Offline

One of the major benefits of mobile applications is the fact that apps can store data locally on the smartphone, allowing users to continue using the app without any interruptions, even in offline mode. Compared to mobile apps’ large on-device memory size, websites’ server cache memory is smaller in size. Hence, mobile sites can provide only some functionalities offline. On the other hand, mobile apps like photo-sharing apps, map-based apps, and finance apps like tax calculators can allow photo editing and viewing images of huge sizes while the mobile device is offline.

8. Freedom in Designing

With all the technological advancements in website designing, mobile sites still have to rely on browsers to perform even the most elementary functions. Mobile apps, however, are no longer bound to the restrictions mobile websites face and are designed with better functions and advanced gestures like hold, pinch, drag, tap, swipe, etc. Not only does this provide designers with freedom while designing pages, but it also removes all drawbacks faced during mobile site designing.

All mobile apps can use these gestures to present their users with functionalities that can help them perform their jobs faster and more efficiently.

9. Users spend more time on Apps

Did you know that users spend over 90% of their time on mobile applications and merely 10% on mobile websites? The majority of this time is spent on applications (apps account for roughly 90% of smartphone usage). Furthermore, research shows that the average smartphone has 80+ apps installed. Even though the daily time spent on applications varies by country, there are now numerous markets where users spend more than 4 hours per day using applications.

10. New Stream of Conversions

Considering the fact that mobile apps are already loaded directly onto a user’s device, all people need to do is click on them to access information. Needless to say, this will help in increasing conversion rates as mobile apps provide an easy method for pushing users through the conversion funnel. Mobile applications can help acquire both the top-of-the-sales-funnel and the bottom-of-the-sales-funnel users. Apps like productivity apps and entertainment apps can help bring ToFu users, who can later be converted into BoFu leads. 

On the other hand, CRM and e-commerce apps already have bottom-of-the-funnel users who are highly qualified and knowledgeable and show higher conversion levels. Undoubtedly, mobile apps have much more targeting capability via their content and utility, and they can be used to tap specific users across the sales funnel.

11. Apps can Work Faster than Websites

It goes without saying, that smartphone applications are much faster than mobile websites. Even a highly optimized, well-groomed, responsive mobile site cannot match a mobile app speed. A successful business is about delivering the service as fast as possible today. Besides, a slight lag can cause massive losses, leading to customer discontent. 

Furthermore, the sophisticated code frameworks used in mobile application development are faster than the scripts used for mobile website development. Thus, these features constitute mobile apps that gain an advantage over mobile websites.

Unlike responsive/mobile sites, which you can reach via web browsers, mobile apps must be downloaded from specific portals namely the Google Play Store or App Store, based on the operation system.

Mobile apps offer faster access to content and smoother interactions. Several recent statistics support the convenience of using mobile apps.

Also Read:Complete Guide to Mobile App Development

Mobile app v/s mobile site—Which is Best for Business?

With 61.95% of web traffic now coming from smartphones, if you don’t already have an app or mobile-friendly website, you may be missing out. Business owners who are looking to reach more customers on their mobile devices may be struggling to make one big decision, however, do they need to build a mobile app or mobile website? 

While each has pros and cons, mobile apps offer a broad variety of advantages, ranging from personalization to offline capacity. They can always keep users’ brands aware and help build new brand strategies while supporting the current brand via microsite options. Undoubtedly, mobile applications can boost profits through better customer experience and engagement and ensure more value for customers’ money.

Unlike responsive/mobile sites, which you can reach via web browsers, mobile apps must be downloaded from specific portals namely the Google Play Store or App Store, based on the operation system.

Mobile apps offer faster access to content and smoother interactions. Several recent statistics support the convenience of using mobile apps.

Also Read: Complete Guide to Mobile App Development

Conclusion

In today’s highly competitive business world, using mobile applications is essential for expanding one’s audience and improving user engagement since there are over 6.3 billion mobile users globally. Innovative mobile apps are transforming how we live, work, and play, pushing the boundaries of what’s possible in our everyday lives. Want to take your business to new heights with a top-notch mobile app? APPWRK IT Solutions offers a wide array of mobile application development services, ranging from Android to iOS app development, at a price that fits your budget.

Contact us now to transform your business idea into a highly intuitive and well-designed mobile app in the platform that best suits your specific requirements.

FAQs on Apps v/s Websites

How do Mobile Apps Benefit Businesses?

Mobile applications can ensure faster response to customer queries and help collect valuable data required for personalization, ensuring a customized customer experience. They also boost business profit and provide higher ROI for customers. They can also help businesses test their new brand strategies via the microsite concept while running the primary brand strategy via the main website, entirely separate from the business mobile app. Mobile apps also help reach out to more people as people now spend more time on mobile, and mobile phones are an integral part of most users’ daily routines.

Which apps make more money?

Typically, they are apps from the gaming, video streaming, and social media sectors. Examples include TikTok and Disney+. These apps can make more money through strategies like in-app purchases, subscriptions, and targeted advertising, which help them maximize revenue.

Does every business need a mobile app?

Not all SMEs require a mobile app, but it can add value in the right situation. Mobile apps can assist SMBs in building brand loyalty and monitoring business relationships, primarily if they keep a record of close contact with customers or business partners.

How much does it cost for a business to have an app?

Mobile app cost depends on several factors: development team size, location, experience, and app complexity. Many more factors exist, and businesses must consider each factor while estimating the cost of mobile apps. They can also use some online calculators to calculate mobile app development costs.