Mobile App Benefits for Your Business

There has been a phenomenal rise in mobile apps amidst the COVID-19 pandemic. When everyone was self-isolated due to home quarantine and social distancing guidelines, mobile apps immensely benefitted the community. Mobile apps assist people with no hassle, from getting vegetables to groceries, cosmetics to other healthcare, and online education to banking services.

The businesspersons who considered mobile apps an option for their businesses have realized their importance. Though many leading industries, such as finance, marketing, manufacturing, fashion, entertainment, sports, and tourism, observed a significant revenue fall, mobile apps have helped them as their faithful companion. What else has raised the value of a business? Do you have any idea? Mobile app development companies! App development companies skyrocketed their revenue, fulfilling multiple users’ requirements. This article is for you if your business is getting a massive fall. We’ll highlight some of the many mobile app benefits that help businesses grow. Before moving ahead, let’s examine the consequences of not having a mobile app.

Why Your Business Needs a Mobile App?

Using the mobile app, you can take your business to a desirable level. However, suppose you don’t use the mobile app. In that case, you can lose plenty of opportunities that can lead to low conversions, poor revenue, no sales leads, and a significant fall in the business. 

1. Without having a mobile app, you can lose potential customers

That said, mobile apps have taken a significant place in the marketplace by helping potential customers find everything at their doorsteps within a few clicks. It has grown its value proposition everywhere.

 “In 2021, the number of mobile users worldwide stood at 7.1 billion, with forecasts suggesting this is likely to rise to 7.26 billion by 2022. In 2025, the number of mobile users worldwide is projected to reach 7.49 billion.” – Statista

The increasing number of mobile users in the above statistics show that mobile apps are the frontrunner in the digital world where everything is possible with a few clicks. The scenario has reached a level where you can find yourself out of the competition if you’re running a business but don’t have an appropriate mobile app. Otherwise, you would take yourself away from success in all manners. The winners of the competitive business world are only those who stay up-to-date with technology, techniques, or marketing trends. In other words, immense mobile app benefits have become an excellent asset for businesses. It can help you attract more customers and know their desires in the marketplace. 

2. Without a mobile app, you can lose the opportunity to satisfy your customers

Going above and beyond involves making customers “feel special” and helping them out even when it may not make sense. ” ~ Neil Patel, KISSmetrics

What if you are unaware of what your customer feels about you? Won’t you think you will lose your chance to know how your mobile app can benefit them? That is why it becomes crucial to design user-friendly mobile apps that your customers can use and take your services directly. 

There is no such hard and fast rule that customers will likely purchase your product or services if you have an app. However, it is clear that if you have a mobile app, you can know your customers’ choices by analyzing their tastes and feedback toward your product or services. From their valuable feedback, you can improve your mobile application accordingly and help them have a satisfying customer experience. 

3. Without a mobile app, you can face decreased accessibility

Let’s suppose you have a mobile app for your business. In that case, you can mention the physical address of your store or office. Won’t you think the local customers or global customers from different localities can access it hassle-free? 

What’s your opinion on it? Yes, absolutely! 

The customer can avail of your physical or virtual services by visiting your app. However, how could you attract clients from different places if you don’t use a mobile app? Chances are significantly less. Also, reaching your target customers in different locations would become arduous if you don’t take the huge benefits of mobile apps. You can send push notifications, offers, discounts, and coupon codes from your mobile app to see hot deals on products and services and help them make purchases. 

This was just a glimpse of a few challenges you can face or opportunities you can lose if you don’t have a mobile app. So, let’s move to those excellent mobile app benefits for your business. Before that, let’s look at the companies that have generated better revenue through their mobile app during the pandemic. 

Companies that Gained Huge Benefits via Mobile Apps In & After the Pandemic

Uber eats

Uber Eats, one of the best food delivery apps, has generated significant revenue amidst the pandemic. Uber Eats generated $4.8 billion (about R67.5bn) in revenue, citing the lockdowns of 2020, compared to $1.9bn in 2019. It is a big thanks to its user-friendly interface that people used throughout the lockdown and got their favorite meals at their doorstep. What do you think if Uber Eats was not using its robust mobile app, would it be possible to strike this revenue and conversion rate? Maybe not! 

Paypal

The pioneer of online payments, PayPal, also has found excellent relevance in the real-world pandemic. Through the PayPal app, the company rolled out new capabilities for merchants to handle contactless payments in physical stores. Its money transfer app Venmo was popular, pre-coronavirus, for friends or families paying dinner bills. See the results are not hidden/ PayPal now has 7.4m, net new users, in April 2020. It’s a great win for the company. 

Walmart

Another winner that won the game of better conversions and revenue was Walmart. According to Forbes, Walmart’s Revenue Hits $559 Billion For Fiscal Year 2020 amidst a pandemic. The company gave credit to its mobile app that enhanced skyrocketed sales funnels and effectively met customers’ needs. 

Brett Biggs, CFO of Walmart, said, “We have tremendous momentum having just completed a year with record sales and operating cash flow, and have accomplished this while accelerating our long-term strategy of transforming Walmart into a dynamic omnichannel business .” It’s now time to accelerate even more.

So, you can see how Walmart was heading to the next level of its dreams’ journey. The company continues to aspire to its valuable customers and step up the ladder of success using its mobile app. 

Netflix

You won’t believe that the Netflix you use daily has won twice as many subscribers as it had due to the COVID-19 pandemic. Being the most prominent paid streaming app, Netflix has entertained global lockdown audiences with amazing shows such as Tiger King, La Casa de Papel, and Love is Blind. Netflix had 183 million international subscribers by the end of Q1, a 23% jump from a year earlier. It happened because of the Netflix mobile app that any user can access anywhere. 

Zoom video

ZOOM mobile app, during the pandemic, helped organizations not to halt their collaboration and discussions. Most companies started using ZOOM for daily, weekly, or monthly meetings to maintain stability and productivity in their workspaces. Video conferencing emerged as an essential asset when working from home had become a top-notch priority for companies. In April 2020, Zoom video calls reached 300m participants a day, a significant victory for the company. 

Spotify

Music listening habits emerged as the lockdown changed the schedule. With work-from-home facilities, people liked to enjoy live podcasts and trending music. From working to doing fitness activities and cooking to chilling out with families, the Spotify music app benefited the community. Its app had gained 130m global subscribers by the end of Q1, up 31 percent from a year ago.  

Phenomenal Mobile App Benefits for your business

Unlike websites, mobile apps have become a necessity these days. People are more prone to mobile apps as they don’t have enough time to open up the browser and search for a specific website. Worldwide mobile revenue generated in 2019 was 462 Bn USD. In 2023, mobile apps will create more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising. The annual number of global mobile app downloads from 2016-2020 is 218 billion. 

1. Mobile apps are a source of direct communication & geo-targeting –

Mobile apps have proven as an excellent source of direct communication and geo-targeting. Many leading businesses have found them quick and effective in engaging customers. With mobile apps, you can easily target your local audience and achieve the desired revenue.

From your app, you can help your customers know more about the services or products you are selling with discounts and offers. Even after the pandemic has ended, many customers still don’t prefer going outside, instead using mobile apps to purchase essentials. So, by having an app, you can give the best services in the best way possible. In short, customers can directly get to know about your business and get in touch with you. You can satisfy their needs by helping them with their desired choices and boosting your sales funnels. 

2. Mobile apps help elevate brand awareness

There is no denying that parents are still buying toys for their kids, whether pandemic or not. Let’s suppose you’re running a toy shop and want to make the most of your business, but you don’t know how you can attract more customers. The ones who have already heard about your toy business can visit directly, but what about those who are entirely unaware of your business? This is where the mobile app can benefit by helping them to come to you. You may wonder how people will learn about your mobile app and its benefits for them. The answer is pretty simple. Using social media marketing! By designing a robust mobile app to sell toys online, you can categorize your products with descriptions and prices.

3. Mobile apps Help you stand out from the crowd

Many toy shops are ruling the industry, but only ones offering exceptional services will drive excellent sales funnels and more conversions. With a mobile app, you can give your customers more with offers such as regular discounts, bonuses, and coupons such as buy one get one. It will help your customers know that you care about their needs and always come up with something different.

Utilizing the expertise of Mobile Consultants can help you strategize and implement effective mobile app features and marketing tactics. Uniqueness is needed in every step you take to promote your business or mobile app. If your mobile app is user-friendly, intuitive, and has all the features and functions to apply coupon codes with a smooth checkout process, your target customer will like to make a purchase.

4. Mobile Apps Help Improve visibility

It may take quite a while to rank your website on Google search results and hit the target audience’s needs. However, with mobile apps, you can expect results in a short time through word-of-mouth! The recommendation has more power than promotion and can quickly take your business to the desired level. Using your mobile app benefits, your satisfied customers will share your services or products with their friends or families, and the chances are you’ll get them back as paying leads. 

To ensure successful results, you have to make sure that you satisfy your present customers. The best way to make them happy and satisfied is by tracking analytics. 

You can know what improvements your mobile app and business are demanding from the analytics and feedback from your potential customers. When results are in front of you, you can easily make adjustments and thus improve your mobile app.

Bottom Line

Hopefully, this article has given you valuable insights into how mobile apps are extremely beneficial for your business. You might find this article quite useful if you have a mobile app. However, if you plan to design a mobile app for your business, there is no better time than now. As discussed above, the pandemic has elevated the need for mobile apps, and you can hit significant milestones using them. 

APPWRK IT Solutions, a mobile app development agency, has years of experience designing mobile apps for businesses. Our mobile app developers will listen to your needs carefully and design a robust app for you. Consult us if you have any confusion whatsoever regarding mobile apps or simply want to know the advantages developing custom mobile apps can deliver to your business. 

Discuss your project with us and turn your idea into a reality.

Related Links:

• 5 Mobile App Development Tips & Tricks for Startups
• Is It Worth Hiring a Mobile Application Development Company?
• What is Mobile App Development?
• A Guide To Why and How To Choose The Best Mobile App Development Company?
• Prominent Ionic App Development Services Company
• Mobile app development company in Delhi NCR