Everything You Need To Know Before Developing A Real Estate Mobile App

Do you know that 1 in 4 people uses real estate mobile apps to search, buy, and sell properties online? Real estate has long been a profitable business, and with the rising popularity and usage of smartphones, it has become more lucrative to boost revenue. The trend of searching, buying, and selling properties worldwide is at an all-time high—this trend fuels competition among real estate companies and leading brokers. 

“According to Statista, the market size of the real estate industry in India was valued at around 120 billion U.S. dollars in 2017 and is estimated to reach one trillion dollars by 2030”. 

So, according to these stats, we can conclude that designing a real estate website could be a tiny step the vast majority of people prefer using mobile phones. Hence, along with the website, you must consider developing a robust real estate mobile app. With your mobile app, you can attract the target audience and stay ahead of the competition. So, do you want to stay ahead of your competitors by developing a robust mobile app apart from your real estate website? Or else do you want to lose the opportunity to take your business to new heights? The choice is entirely yours. 

Well, if you don’t know how to develop a dynamic real estate mobile app, what features your app must have, and how you must use it to advance your business, then this write-up will guide you thoroughly. 

Scroll down & begin reading. 

Why does your real estate business need a mobile app?

The primary objective of having a real estate mobile app is to attract more users. However, if we dive deep into the secondary objectives, then using a mobile app, you can simplify your selling or buying property processes, streamline your management, boost your workflow, etc. Let’s identify what more you can achieve from your real estate mobile app. 

1.  24/7 In-App Communication

Have you ever wondered what’s the most frustrating time for users when they are about to search or buy a property? It’s a lack of communication between the real estate broker and the user! No effective communication & misinformation allow them to head to other real estate brokers or agents, and thus you end up with low conversions.  Yes, if you design a mobile app for your real estate business, then you no longer have to allow them to struggle to talk with you. However, as nothing is impossible, this pain can be taken away using the mobile app. Using your app, they can contact you immediately, 24/7, and you can thus ensure you’re listening to their needs carefully. When they find, buy, and get everything from your mobile app within a few clicks., you will see a surge in your conversions, sales, and overall business revenue. 

2. More Streamlined Sales Process

If you have a mobile app, then you can streamline your sales process much faster than ever. Want to know how? It’s pretty simple. By offering your valuable customers customized solutions, they have been searching for for a long time and allowing your team to get real-time insights from their current or past browsings. 

Having a virtual tour of your app, the customers can know listing properties, properties to be sold, necessary documentation, and authorized legal process details. It’s not all done.  Customers can also know the real-time data and analytics from your app, like which properties have better resale value, market demand, and pricing. They can use the information to gather a more detailed view of the property and thus make decision-making strong. 

When your customers can quickly make their decision, your team will stop finding it a hassle to attract and engage them to boost revenue. You can thus together utilize the time to think about how you can expand your business more. When the data is sorted, the number of customers who have purchased properties is precise. The number of customers who have only shown their interest in your properties will be all in front of you; you can automatically streamline your sales process. 

3. Improved Customer Experience

According to Forbes, 77% of consumers say inefficient customer experiences detract from their quality of life.

• Customer-centric companies are 60% more profitable than companies that don’t focus on customers.
• 83% of companies that believe it’s essential to make customers happy also experience growing revenue.
• 73% of companies with above-average customer experience perform better financially than their competitors.

So, you can see how important customer experience is. The same is true for real estate customers. 

Whether customers are coming to you just to look for the properties you have listed on your app or properties they are looking to purchase, they always want to enjoy a pleasant customer experience. Using your mobile app, you can meet their expectations and guide them to have a complete walkthrough of the properties you’ve listed over there. 

4. Increased Market Reach

Using a mobile app, you can observe an increased market reach as you can target the right people at the time through the right strategies. The majority of users nowadays are more prone to buy a property by considering real-time data and analytics to make the right decision. By developing a scalable real estate mobile app, you can cater to their growing needs. The mobile app will establish a direct connection between you and your customers, and thus you can well familiarise yourself with each other’s behavior and needs. With effective communication through your mobile app, you can make deals successful and take your real estate business to the next level. When you have increased market reach, you will eventually see a significant boost in the sales funnel and overall conversions. You need to ensure that you develop a real estate mobile app that contains all those features that users are demanding these days, such as filters and categories, push notifications, listings, user onboarding, etc. 

5. Skyrocketed Brand equity

Brand reputation is a must, especially when it comes to striking conversions and better revenue. Using a real estate app, you can boost your brand awareness and skyrocket its equity. Let’s see how? When you attract target customers and are satisfied with your services, the chances are they recommend your services to others. They refer you to your brand name. Isn’t it? If you have strong brand recognition among real estate marketers and have shown everything on your website, it would be easier for you to navigate everything on your mobile app to have a close look at your app. 

So, to establish a successful brand identity, the first and foremost thing you need to do is hire a professional team of real estate app developers. Next, discuss your brand requirements with them, and they will accordingly help you design a scalable mobile app. Next, plan marketing campaigns for your mobile app with them. According to Google:

“Mobile app marketing is an advertising medium that can complement a brand’s offline experience, drive e-commerce, or simply help connect a brand with its loyal customers.”

If you don’t know how mobile app marketing can help your business and strategize it, then read out the blog by Google to get deeper insights. 

6. A surge in earning commissions

From your mobile app, you can experience a tremendous surge in earning a commission. Yes, as an app owner, you can allow other property sellers and buyers to add their properties to your app so that you can help your customers browse a broad range of properties with different pricing and locations. As per the number of buyers interested in buying the property mentioned by other sellers, you will get paid with commission. As the property will be theirs, but the customers and the app will be yours.  So, from your mobile app, you can reap the benefits of high-paying commissions as well. All you have to do is begin the process of searching for some of the best property sellers nearby you, and then with a brief consultation, you can allow them to list their properties on your real estate mobile app. 

Well, it’s all about why you need a real estate mobile app for your business. If you have a mobile app, then you can probably take advantage of the above-listed pointers. However, if you don’t have a mobile app just because you don’t know what your real estate mobile app looks like, then you must know the features your app must have. 

Advantages of Real Estate Mobile App

There are a ton of advantages of the real estate mobile app. If you get the robust app, then you’ll reap the following advantages. 

• Improved Customer experience
• Communication by notification
• Skyrocket conversions
• Database and Listing
• Integration of new technologies 
• Categories and filters

More information is available in the infographics demonstrated below. 

Top-notch Features You Must Have in Your Real Estate Mobile App

We have curated a list of the best features that will help you gain a competitive edge over your peers. No matter, whether you are a real estate realtor, agent, seller, or buyer, these apps will digitize your journey and help you boost revenue.

1. Simple onboarding to save time

The first and most important feature you must pay attention to is simple onboarding. It means you have to design your real estate app so that when users download it, the registration and signup process won’t trouble them.  Make it short and simplified. It doesn’t just help you attract more users but also helps increase regular downloads of your app. Apart from the simplified registration process on the app, it is also advisable to integrate the app with email accounts and OTP-based verification, so customers can securely submit their details. 

If you thought simple onboarding wasn’t a useful feature, these stats by Wyzowl would open your eyes. 

• 80% of people have deleted an app because they didn’t know how to use it. 
• Over 90% of customers think that companies “could do better” when it comes to onboarding new customers. 
• 97% of people believe video is an effective tool to welcome and educate new customers. 

2. Different profiles to reduce complexities

Make sure you make three different profiles on your app. This feature can allow your customers to identify agents, sellers, and buyers for further activities. For example, if you’re an agent, let users identify you as an agent, and it is not possible until you help them recognize your profile differently. To help them identify different profiles with different features, you must show them everything clearly and understandably. You can begin the process by creating unique content for three profiles with different profile pictures. Reading the easy-to-understandable content and seeing profiles, the users will easily get to know who you are and with whom they need to consult their requirements. 

3. Effective property listing

Property listing is another essential feature of the real estate app. This feature has all the necessary information about available properties for users and can help them know who wants to sell their properties or is giving their houses for rent. While working on this feature, you need to ensure that you create a real-time, flexible, and practical database because properties all over the globe keep on changing, and it’s your responsibility to give your audience the correct information. 

4. Search and filters for easy accessibility

Finding the right property is not only time-consuming but also a hectic task. The real estate app can help users find the best property, simplifying their search process. If you add a filter option in your app, users can filter their search according to their property requirements. It will allow your users to enjoy a seamless search experience, and they will enjoy visiting your app.

5. Highly interactive maps

Highly interactive maps are another vital feature that you must consider while developing a real estate app. Explain your maps’ requirements to the Custom Software Application Development Company to integrate accurate and precise locations for easy accessibility.  It is advisable to add valuable insights and data along with maps. For example, you can add information related to crime rates, nearby schools or universities, hospitals, bus stops, and residents’ average income in the particular locality. 

6. Cost calculator

Real estate properties’ rates regularly vary. This is why it becomes essential to add a cost calculator feature in your mobile app so that users can know the updated cost of the property or land. A cost calculator will not just assist your customers in knowing the real-time cost of the property but also familiarise themselves with the price. Analyzing the different prices for the different properties, will strengthen their decision-making and thus make a purchase. All of it will help you surge your sales funnel and revenue. 

7. Virtual tour for a better property preview

The use of VR technology can give an edge to your real estate app. Let’s how. Using VR technology, you can allow your customers to see a 360-degree view of the property and virtual tour to save their valuable time and help them make wise decisions. You have to integrate this feature into your mobile app. Having a 3D walkthrough from your app, your customers will virtually see the property and shortlist their choices in the best way possible. 

Let’s have a look at what Statista says about virtual tours.

“As of January 2021, 45 percent of homebuyers in the United States expected to see six to ten homes in person. When it comes to viewing homes virtually, approximately 35 percent are expected to see 21 or more houses. On the other hand, 13 percent of home buyers did not expect to see homes virtually at all.”

So, you can how people are more likely to have a virtual tour before they finalize a deal. 

8. Calendar for easy appointment scheduling

Another fantastic feature you must consider while developing your real estate app is appointment scheduling. This feature will allow your customers to schedule appointments to meet you to discuss their property needs. Through images and videos, your customers will look at your listed properties and better analyze their decision to buy a property. Apart from the virtual touring features, you can also add social media integration and a customer support center. It can also help your customers to enjoy a seamless experience. 

9. Live chat support

Live chat support is the last yet most effective feature you never forget to add to your real estate app. This app can improve your customer retention rate, and you can become successful in delivering them the highest quality services. If we dive deeper into the stats of customer satisfaction rate due to ‘live chat support service,’ then let’s see what Statista says. 

“In 2019, the customer satisfaction rate with live chat usage in the real estate industry stood at 98.56 percent”.

According to stats, you can analyze how important live chat usage has become for real estate users. If you give your customer this facility, they will be able to ask you their queries at any time, and you can help them have a 24*7 live chat support service experience. 

Do you want to develop a robust real estate mobile application?

Well, if you have made up your mind that your business also needs a mobile application, then there is no better time than now. The pandemic has drastically changed the world of mobile and raised the importance of mobile apps. As the world is still implementing the COVID-19 guidelines and are isolated in their cages (homes), they want to get everything safely. Using real estate apps, they can search for the property they need and buy it just in a few clicks. Considering the current scenario, leveraging mobile app development & consulting services can guide you in creating a strategic and impactful mobile app for your business.

So, here are some considerations that you must consider while developing an app. 

• Don’t forget to analyze your goals. 
• Hire the best real estate mobile app developers.
• Verify their expertise in developing scalable mobile apps. 
• Check their client testimonials. 
• Consult your needs thoroughly.
• Take their advice and give them your suggestions. 

It’s all set to go ahead. Having an app, you can generate the desired revenue and profit. 

Final Thoughts

Real estate mobile apps have become a necessity these days. With a mobile app, you can draw more customers to your real estate business and generate the next level of revenue. If you don’t know how to initiate the process of developing a scalable mobile app, then let APPWRK help you out. Our team of real estate mobile app developers will create a dynamic mobile app for different platforms such as iOS and Android and help your customers enjoy seamless benefits.