How Recruitment Agency Website Design Can Scale Your Business?

Are you running a recruitment agency and worried about its success? Well, achieving success in any business can never be as easy as it seems to be. However, it would also be ridiculous to say that success is impossible. If you have a clear vision, mission and objective for your business, then you can’t say NO to any of the challenges that lie in your pathway to success. You may be thinking we’re going off-topic, but it’s all related to business success and growth. Your spirit, dedication, hard work, and strategies will surely help you succeed in your business. So, never lose your confidence in missing out on any opportunities, instead be focused, disciplined and true to your goals. 

Let’s come back to the topic of a recruitment agency website. If you are not getting the desired revenue, conversion, and success in your recruitment business, you may be lacking in loads of things. Right? It may be related to your business marketing, approaches/strategies, or related to website design, which is a key thing to represent your business to your target audience. 

Yes, website design means a lot for your business. If you actually want to see a boost in conversions, your website should be as engaging and appealing as it has never been before. It should be an essential asset of your business to showcase your services to your target audience. So, if you think without having a website, your recruitment business can succeed, get rid of this idea. 

Is Website Really Important?

Yes, Absolutely! Let’s suppose you don’t have a website for your recruitment agency, then how could you represent your services to the candidates looking for the jobs? How could you reach the recruiters, providing jobs on the market to consult with you for partnerships? Above all, how could you earn the profit in your business, you’ve dreamt about? All need a robust website.  So, in all manners, the website is important for your business.  Just like the website is important, its overall design and appearance also makes a great difference. If it is not built with trending technologies or frameworks, then how could you ensure its smooth functionality? The same, if your website is not SEO-friendly, then how can you expect its top position the Google SERPs? To say the least, website designing is another important asset of your business that you must focus on extensively.

Let’s not end up with the importance of the website here. Let’s dig deeper into the usage with some statistics.  

“Globally, the most common way for new staff to be recruited is through online job postings, either on job boards or career websites – Statista”.

“According to a 2019 survey, the trend that is most likely to shape the global recruiting industry is employee experience, with 94% of respondents identifying this as a top trend – Statista”.

“The global online recruitment market size was $28.68 billion in 2019 & is projected to reach $43.39 billion by 2027, at a CAGR of 7.1% during the forecast period – Fortune Business Insights”.

“LinkedIn is currently the biggest online job advertising platform worldwide. With an audience reach of 160 million users, the United States is the leading market of the professional networking service – Statista”. 

With a market cap of around 80 billion U.S. dollars, Recruit Holdings ranked first among the leading online job portals worldwide. According to March 2021 data, the Japan-based company ranks ahead of competitors SEEK, and 51job – Statista

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“According to a survey on leading online job portals worldwide, it is concluded that that China-based online job portal, 51job, was projected to have a positive EBITDA growth with a 2019 to 2021 compound annual growth rate (CAGR) of 3% – Statista

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It’s just a glimpse of online job portals, such as websites that have expanded their reach. If you want to expand your recruitment business worldwide, then it would be clear to you that without a recruitment website, you cannot achieve anything. So, what are your plans for designing a website?  Have you ever thought about what features you must include in your website so that you can outreach maximum candidates? If it was not part of your regular work, then make it from now onward. With a scalable recruitment agency website, you can ensure success. So, let’s discuss what features your recruitment agency’s website must-have. 

Top-Notch Features of Recruitment Agency Website

The list of features you can add to your recruitment agency website is endless. Some features you will have to add down according to candidates’ perspectives and some you may need to add as per today’s employers’ preferences. So, the feature list is basically divided into two different sections. Features for candidates and features for employers. So, let’s discuss what features you must add for both of them that can help you scale your business reach. 

Features for Candidates

1. It should represent your brand identity 

Elevating conversions, revenue, and expanding the business reach should be your second priority while designing a website. The first and foremost thing you need to keep in mind is your brand name. Your website should be like this, it represents your brand identity to a wide range of audiences. Because when the brand name is high, you’ll automatically get conversions, revenue and whatever you’ve dreamt about. However, if you don’t have a website with a strong web presence and brand identity, then it is of no use. So, make sure you focus on designing a website that can represent your brand. 

2. Easy-to-navigate

Another important key feature that you must pay attention to is the navigation of the website. Make sure you design a website that is interactive & easy to navigate both for candidates. When everything will be easy to understand to them, the chances are they will spend more time on your website to search for a job. It will boost your visitors’ rate and engagement and also leads to more conversions. 

3. Exclusive admin dashboard

One other ultimate feature you must focus on is its admin dashboard. This stunning feature can help you bring everything to one spot. This dashboard will help you to monitor the closer view on your Job Board business activities, benchmark indications, daily notifications, and user’s activities on the Job Portal Administrative Panel. Therefore, it is advisable to make user-friendly and stunning admin dashboards so that you can keep an eye on everything effectively. 

Make sure your user admin has the following features.

• Easy registration and login process.
• Document manager to guide users on how and where to add documents such as CV.
• Advanced search bar to match their search query. 
• Premium job listing.
• Monthly or yearly subscription or membership access. 
• A quick browsing of featured jobs. 

4. Advanced filters

The logic is very simple and clear that you cannot have multiple filters on an intelligent web portal. However, if you have a highly functional and dynamic website, then you can add a selection of highly trending filters that help users effectively. Job seekers expect to get immediate results for a recruitment website so they can quickly find a perfect match for them and take further action. Therefore, it is suggested to add advanced search filters on your website, so that job seekers can get rid of time-consuming navigations and get everything in just a few clicks. By adding different filters, such as filters related to location, qualification, salary, experience, and keywords, you can attract more visitors to your website and help them find their dream job. 

5. Job alerts & Push Notifications

Another handy feature that you must add to your recruitment website is job alerts and push notifications. This feature will allow job seekers to get job alerts related to their search query, whenever they match the set criteria of the recruiter. The benefit of this feature is that the job seekers can also get automated emails from the recruiters, so they can apply on the job. It is your responsibility to encourage job seekers to enable push notifications while visiting or signing up on your website, the ignorance of this feature could impair your purpose of attracting more candidates to your website.

6. Job save & apply on Job

Last but the most important feature on this list is the job save and apply on the job option on your website. The job saves feature can help candidates save the job posting they are interested in and want to apply for in future. However, applying on the job will help candidates apply for a job position that they find suitable for them. If you want to engage more candidates on your recruitment website, then these features will help you a ton. It is advisable to add advanced options for both of these features. Lile, if you want to add job save only, then give your candidates the option of bookmarking or search later. However, if you want to add apply on job feature, then it is suggested to add a job application form, joining prerequisites, and job approval-like features, so users can visit your site repeatedly. 

Features For Employers 

1.  Easy resume search

Recruiters use a lot of ways to hire the right candidate and fill positions timely. If you want to make the most of your recruitment business, then designing a website according to employees’ demands can also benefit you a lot. This is why it is advisable to give employers all the high-end solutions in one place – i.e. on your website so that they can stay here and use different functionalities. Allow them to search candidates’ resumes easily through advanced filters. Add filters for keywords, field-specific, experience specific and skill-specific, so your employees can easily search for the right candidates. Apart from these filters, you can also add more filters such as city or state-specific. 

2.  Job Posting

The job posting process can be complicated for employers to advertise job openings. They find it difficult to streamline the ‘Job Posting’ feature, as loads of postings happen and most of them are automatic. If you want to generate better revenue from your recruitment website and satisfy more employers, then add a job posting feature to your website. The more successful job posting features you will give to your employers, the better experience you will be able to provide, So, don’t forget to add features such as essential metadata, keywords, tags and more comprehensive information related to the job listing relevant to the candidates. With perfection in everything, you can make the employees happy and help them have an amazing experience on your website. In short, make your website employer-friendly, so they can customize their searches, maintain the lists, close the job posting or re-post the existing jobs responsively. 

3. Application tracking system

Recruiters want to track applications in a smoother way so that they can follow up with candidates easily and schedule interviews accordingly. One of the other reasons they want to track applications is to stay updated with their talent acquisition process of hirings so they can answer management effectively like the candidates have been shortlisted, these candidates are in pipeline to schedule interviews and these candidates have been rejected. Right? So, if you help them have all these services in one place, then the results would be amazing. The application tracking system will allow recruiters to analyze the list of candidates for pre-screening round, shortlisting, and workflow automation. If more recruiters will find everything on your website along with all-exclusive benefits, they will surely visit and use your website on a daily basis and increase engagement. 

4. Multi-channel posting

If you’re in the recruitment business, then you may be well aware of one of the best recruiters’ main activities i.e. publishing job offers on various online job portals to earn the maximum reach and revenue. This is why it is vital to pay attention to multichannel posting features while designing your website. If you integrate different job board logins to your website, then it will be easy for recruiters to make multi-channel-posting while saving precious time.

5.  Onboarding

This is another handy feature that you must include in your website. This feature is something that helps recruiters take candidates onboarding via KYC, video conferring, and pre-recorded interviews. So, it is advisable to add this feature to your website, so whenever recruiters login into it, they collect all the data they have saved to onboarding candidates. It will reduce the recruiter’s paperwork and they can have a seamless experience on your website. When they find it convenient to get everything on your site in a few clicks, it will boost your site’s visiting rate and you can thus make more conversions. 

What Things Must You Consider While Designing a Recruitment Agency Website?

A good visually attractive website can boost the possibility of attracting more visitors to it. If visitors’ rate is more, then you can eventually observe growth in your business with more conversion and profits. So, let’s have a look at the sessional factors that you must consider while designing your website visually appealing and technically sound. 

1. Fast page loading

Gone are the days when loading for a website page can be expected. Nowadays, nobody wants to wait for a second and switch to another website if the speed is slow. If you wish to retain customers on your site for a long time, keep an eye on loading speed. If you don’t know how to boost loading speed, you can consult a web designing company. The company’s developers and designers will balance the visuals and technical aspects of the website and help your customers enjoy high loading speed. 

2. Image quality 

Images may seem to you a pretty little thing for your website, but images can retain customers far more quickly than ever and help you boost the number of candidates and recruiters on your site in a day or a month. Add high-quality and optimized images, so users can clearly understand what your services are all about. Images should make your website attractive rather than shoddy and unprofessional. 

3. SEO 

Search engine optimization can rank your website on the top results of Google. Did you know? Yes, this is why it is essential to consider SEO precisely whenever you’re about to design a recruitment website for your business. Make sure the content of your site is of high quality. Meta titles and descriptions are beautifully crafted and are SEO-friendly with respect to keywords insertion. Other essential things that you must consider to improve SEO are landing page experience, Google XML site map, URL rewriting, and analytics coding. Don’t know how to make a site SEO-friendly? This blog will help you: https://appwrk.com/how-to-make-seo-friendly-websites/

4. Good statistical reporting

Every candidate and recruiter visiting your site must have some data, which they would like to save on your site. So, it is your top-notch responsibility to have a back end team on your website that can edit, save and authenticate their data to track whenever needed. Apart from the data saving process, your back-end team must know about reporting and analytics that they can generate to give candidates and recruiters real-time insights about the job posting. They should be able to track revenue generated from the visitors, monitor ROI, etc. 

5. Able to handle the volume

It truly doesn’t matter what the size of your recruitment business is, but it truly matters how beautifully your website can handle the large volume. It is advisable to design your website not considering the size of your business, rather than considering the volume of visitors visiting your site.

6. Mobile-friendly

Mobile-friendliness is another thing that you must consider while designing your website. As 1 in 5 job searches start on a mobile and candidates expect to browse for new vacancies from the mobile, it is your core responsibility to make your site mobile-friendly, so they can easily access it. When your site is mobile-friendly, candidates would love to visit it repeatedly, and it will boost your site page time. 

7. Accessible on all browsers

When you choose the wrong developers or poor designing techniques, your site doesn’t perform well on all the web browsers. This is why it is advisable to select unique designing approaches and styles to work on all web browsers. To put it plainly, your recruitment website must be accessible to users via all web browsers. It should be browser-specific. 

10. Integrated social media

Social media has become the ultimate way to search and apply for jobs. It is suggested to pay attention to social media integration with your website while designing your recruitment agency website. By integrating trending social media channels with your website, you can make it convenient for candidates to apply for a job, share vacancies. It will improve your site’s credibility, and you have to gain good exposure on the search engine.

Recruitment Agency Website Designing Cost

Website designing costs depends upon various factors. Let’s have a look at the most important factors that are must for designing a website and charge different rates according to their services. 

• Website domain name: The cost may vary from $12 to $ 60+.  
• Hosting: Hosting costs can vary from $35 to $600 +.
• SSL certificate: SSL certificate cost ranges from 0 to $ 200+. 
• CMS (Content management software)
• Templates and themes (Paid or free): Cost can be between 0 to $ 200+.
• Plugins (Paid or free)
• Website development agency (Big or small)

Based on your preference and choice, the designing cost can vary. 

Benefits of Recruitment Agency Website for Your Business

With your recruitment agency website, you can scale heights. You can take your business to the next level. Let’s scroll down and browse the more benefits of having a website. 

Improved brand visibility: When recruiters use your website to hire candidates, they will not just hire candidates but also improve your site’s brand visibility. Let’s see how. The number of candidates and recruiters will use it, the more its reach will be. And you know how the expanded reach of business elevates the brand name and overall visibility. 

Top spot in Search Engine Ranking: When you make your website SEO-friendly, considering all the technical aspects vital for SEO, it will appear in the top searches of the search engine. 

A surge in conversions: When you provide all the services to recruiters and candidates at one place in their preferred manner, they will likely visit your site again. With an increase in visitor’s rate, the chances are you head to better conversions and improved ROI. 

Great Profit: With subscription plans on your websites, you can earn better profits. Try to add monthly or yearly membership plans for candidates and recruiters, so you can make the most of your website. 

Bottom Line

Running a recruitment business is actually not a cup of tea for everyone, However, if the things are organized, planned and sorted, then the results can be good. And to achieve better results, the website is the first step to kick start the journey. Many recruitment businesses start their agencies but are unable to succeed. The primary reason being they don’t follow the right approaches and strategies. If you want to succeed and take your business to the next level, then design a robust recruitment agency website first then align your other goals. Need any help designing a recruitment agency website? Let APPWRK IT Solutions help you succeed in your mission. Our professional recruitment website developers will shed the cost to half and help you generate excellent ROI. Consult your ideas as soon as possible and imagine a new world for your recruitment business.