How to Generate Leads from Social Media in 2023

“Torture the data, and it will confess to anything.” – Ronald Coase

Telemarketers ring your phone every day to get signed up for sale. Now lead generation has shifted dramatically to digital strategies like Social media from those landline days. The outbound and inbound leads generated digitally actually work out more efficiently. A lead is an individual who shows interest in your service or product in any way. Organization contacts the leads after they show some interest in the brand.  The organization collects information about leads and reaches out to them for follow-up. 

Social media marketing has become the most important tool for lead generation for every marketing strategy. If you have convinced the audience to click on your link, don’t disappoint visitors with sloppy pages. Design a user-friendly landing page to provide users with seamless navigation.

Type of Leads You can Generate from Social Media

• Marketing Qualified Leads (MQLs)

MQLs are leads in contact with your marketing teams and indicated an interest in your offers but don’t want to contact sales calls. MQL contact through the landing page form, visit your website, or add your product to the cart.

• Sales Qualified Leads (SQLs)

SQLs are leads whose actions show they want to become paying customers. They fill out the inquiry form to contact the organization to access your services or product.

• Product Qualified Leads (PQLs)

PQLs already have used your service or product and show interest in becoming long-term paying customers.  These leads approach those organizations offering a free trial, then continue once satisfied.

Methods to Generate Leads from Social Media

• Gated Content

Gated content is a form attached to the social media lead capture form. It’s the easiest and primary way to acquire leads. Users will be directed from any social media channel or search engine, so to access the content, visitors need to provide personal contact information like email or phone number. It’s a pretty clear and straightforward approach to grabbing leads. But if your brand is not widely trusted, gating assets can deter your visitors from looking for a quick solution.

Bottom Line: You must not over-gate all your content.

• Social Media Remarketing

You know, whenever you check for a bicycle on Google, that bicycle follows you across your social media accounts for the next few days. This is another strategy to generate leads. Just put sponsored ads on a social network to grab the target audience’s attention. Organizations follow this tactic to reach potential customers.

Bottom Line- Remarketing is a great tactic to convert potential leads into customers.

• Clickable Content

You must create compelling content; visitors will click only if they find it interesting, as everyone competes to grab attention. To achieve your goal, you need to tailor and optimize creative content. Make sure to attach a clear link and call to action to your click-worthy content.

Bottom line- Compelling and purposeful content with call-to-action is the best way to attract visitors.

• Webinar and Video Streaming

Video content on social media is seriously taking off. Marketers know well that webinars, hang out, and Livestream is goldmines for generating sales leads. Before hosting any Livestream, you need to know essential insights about an audience to convert them into leads.

Bottom line- Video conferencing tools or webinars are great helping hands in generating leads.

• Engage and sell socially

Quora or Reddit platforms are built on sharing information and advice and asking questions within niche-relevant communities. To grow your target audience, you need to join more and more communities. By collaborating with communities, asking questions, post information, and offering recommendations thus, you can prove your authenticity.

Bottom line- Prove the relevance of your business by actively posting on Quora or Reddit platforms.

Lead Generation Break Down by Social Media Platforms

• Twitter

Twitter is a well-known Social media platform. You can start with AMAs (Ask Me Anything) campaign to interact with visitors. Leave them wanting to explore more. If people ask questions, direct them to your blog or relevant content on your site. Involve influencers to entice audiences through their social handle.

• Facebook

Facebook can be used to engage the audience in conversation. Before you post your content, try to engage local members first to know the audience’s vibe. Then craft content to ignite conversations to drive visitors to your site. Ask your friends and followers to share your content through their profiles for broader reach.

• LinkedIn

LinkedIn aims to connect the business world. This platform is the best source of generating leads, especially for marketers and B2B companies. Users here are knowledge seekers, so you need to post interesting information to grow your following. You can embed CTAs to slide decks while sharing posts to direct the audience to your site. Link SlideShare to your profile to improve your online visibility.

• Instagram 

It is an excellent platform to target a young audience among all social media marketing channels. It is the best platform for eCommerce businesses because it is a visual-focused platform with enthusiastic followers and high engagement. In the last few years, this platform has grown at a rate similar to Facebook. Due to its timely add-on of new features, it is becoming more valuable to merchants and users.

Conclusion

Leads generated! Once you have all your leads, it’s time to do some outreach. To acquire leads, you must create gated content, join groups, share engaging content, and light up a feed with the content storm to hit conversation. You can generate leads effectively and at a faster rate with videos and webinars. Start with this tactic today to generate leads for your brand. An excellent digital marketer knows to nurture the leads well to earn more revenue. Set up a Google Analytics tracker on your website to track and monitor your leads. Take advantage of targeting tools available in social media to reach out to the right audience. Always remember to run different campaigns for separate segments of audiences.

Related Links:

• How Startups Can Expand Their Reach With Social Media Marketing
• How can Social Media Marketing help in Mobile App Marketing?
• How PPC & SEO can be used together to generate massive leads