How to Market an App on Social Media?

Read Time 6 min

Building a perfect mobile application for your business does not end your work; in fact, it is a time when your marketing work starts. It is because of the fact that social media marketing for mobile apps is in trend. If you wish to market your mobile application, all you need is social media marketing to make your application more visible and engaging.

Before moving further, let’s look at the data given below.

According to Statistical data, the number of available apps in the Google Play Store was the most recently placed at 2.65 million apps, after surpassing 1 million apps in July 2013.

Number of available apps in the Apple App Store

During the second quarter of 2022, around 2.18 million mobile apps were available in the Apple App Store. This represented a five percent increase in available apps for iOS users compared to the previous quarter.

Looking at the data, it is crystal clear that mobile apps are increasing day by day. However, you need good social media marketing for your mobile app to get a cutting edge in a highly competitive world. If you are wondering how it will be done, then let me tell you that you can easily do this with good social media marketing strategies for mobile apps. And the plus point is that you don’t need to worry about your expenses.

Let’s dive deeper into the topic without wasting much of your valuable time.

Table of contents

Top Benefits of Using Social Media for Mobile App Marketing
Social Media Platforms to consider for Mobile App Marketing
Social Media Marketing Cost for Mobile Apps
End Note

Brand Awareness

Social media is one of the most efficient and effective digital marketing methods to increase your business visibility. Implementing the right social media marketing strategies for mobile apps dramatically increases brand recognition and engages a broad audience.

Search Engine Rankings

Though posting on social media platforms might generate colossal traffic, search engine optimization is a must to observe significant success rates. It is vital for achieving higher page rankings and obtaining traffic to your website. To rank in the top positions, your keyword must be revolutionized and continue to generate positive results.

Customer Satisfaction

Social media marketing is a great tool to humanize your platform. It creates a voice for your company. Interacting with your customers through comments or chats, makes them more likely to trust you. Realizing the fact that they will receive more personalized responses than automated messages, the audience relies on businesses to gain better customer solutions.

High Conversion Rates

Social media marketing gives your business a positive and effective impression through humanization factors. It is a human tendency that people prefer doing business with other people rather than with companies. Higher traffic and more engagement automatically result in higher conversion rates. However, you must have observed sales increase after marketers develop customer relationships.

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Social media marketing for mobile apps is the key element for the success and potential growth of the business platform. But the reality is that most marketers are unsure of the tactics to apply and which social media tools are best for their business. Here is a list of the few most popular social media platforms that you must consider for social media marketing for mobile apps.

Reddit

Reddit is one of the most engaging and traffic-generating social media marketing platforms. According to the last report published on Statista, it has been observed that approximately 1.7 billion visits were measured, making it the web traffic powerhouse. Reddit is a perfect platform for promoting authentic connections. Redditors specifically look for conversations that can share all kinds of information and content. Even if you don’t prefer joining a discussion, listening to the conversation can help you to improve your product and services.

Pinterest

Pinterest is a great social media marketing tool for mobile apps to target niche audiences. As per the recent data shared in the Statistics, it has been observed that there are more than 433 million monthly active Pinners who go-to platform for finding new project ideas and inspirations.

Snapchat

Though Snapchat may not have a flashy billion users like other social media marketing platforms, it can be beneficial if you target Gen Z. According to snap news published, it has been observed an increase of 18% in active users over a year.

Since Snapchat has leaned into Augmented Reality beyond filters by offering AR shopping, considering that the maximum Gen Z is interested in the AR shopping experience. However, Snapchat can be a powerful platform to amplify your product to the young generation.

TikTok

TikTok is well-known for short and less polished videos but still dominates as one of the powerful platforms. Gen Z spend most of their time in TikTok. Showing up exiting and authentic content concerning your business can build consumer trust and connection, increasing conversional rates.

Facebook

Facebook is one of the most popular social media marketing with nearly three billion active users worldwide. It is one network that any business can’t afford to ignore. If you want to increase reach and grow your business, then there is no other platform than Facebook.

LinkedIn

LinkedIn is one of the best world’s largest professional networks and platforms for social media marketing for mobile apps among the lead generation. One can quickly target a professional audience using highly appreciated demographic data and interest-based filtering.

Twitter

Twitter is another platform to keep up with the latest trends and conversations with the target audience. Tweets enable brands to receive direct audience feedback and questions. Also, Twitter is a powerful platform to get insight into improving the products and services of your business.

YouTube

YouTube is an ideal platform for the tech industry to engage with your audience in-platform and in Google searches. It has also added YouTube shorts like TikTok, which find consumers 2.5 times more engaging and connecting.

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Social media marketing for mobile apps is considered the most cost-effective advertising strategy. Creating profiles for the above-listed platforms is almost free, and any paid promotions you select are relatively low cost compared to other marketing platforms. If you decide to invest in paid advertising, a refined social media marketing strategy for mobile apps would be enough to engage the audience and generate traffic to your website. To get the best affordable social media marketing services, contact APPWRK.

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End Note

Now, as you have gone through the benefits, platforms, and costs associated with social media marketing for mobile app, things are much clear to you. Still, suppose you have any queries or looking forward to seeking an efficient strategy to increase brand exposure, new client acquisition, and organic traffic for your company. In that case, you can book your online consultation with APPWRK. We at APPWRK IT Solutions ensure that your followers match your demographics, interests, and behaviors. Our social media marketing for mobile apps helps you put strategic social media content and social ads online. This will give your business valuable, extensive, and targeted exposure.