Shopify Plans and Pricing 2024, Cost to Build Shopify Store

Read Time: 10 min
Read Time 10 min

As we step into 2024, the e-commerce platform Shopify continues to be a beacon of opportunity for entrepreneurs worldwide. With an array of Shopify pricing plans options, it offers a roadmap for businesses of all sizes to establish and thrive in this online ecommerce marketplace. Whether you’re a startup on a tight budget or a seasoned enterprise seeking advanced features, Shopify has a plan tailored just for you.

In this blog, we embark on a journey through Shopify’s plans and pricing, unlocking the secrets to building a successful online store. Let’s dive into the details of the blog “Shopify Plans and Pricing, Cost to Build Shopify Store 2024,” explore the factors influencing Shopify development costs, and discover how you can select the right shopify plan for your website. 

Understanding Shopify Pricing Plans

Shopify’s pricing plans are designed to accommodate the breadth of ecommerce businesses, from fledgling startups to global brands. Each shopify plan is tailored to fit different stages of business growth, providing the necessary features and support at each level. Here’s a breakdown of the main Shopify plans:

Shopify Plan: Basic

Ideal for new e-commerce businesses or those with a limited budget, this shopify plan offers all the essential features needed to start and run a successful online store. 

Inclusions:

  • Full-featured online store
  • Unlimited selling of products and services
  • Round-the-clock Shopify 24/7 support
  • Multiple sales channels, including online marketplaces and social media
  • Custom storefront
  • 60+ analytical reports
  • 10 inventory locations
  • Fast checkout capacity
  • Shipping discounts up to 77% 
  • 2% third-party transaction fees

Pricing: Starting at $29 per month.

The Shopify Basic Plan provides a solid foundation for businesses looking to establish an online presence without breaking the bank. Despite its affordability, it includes essential features necessary to launch and manage a successful online store.

Shopify Plan

The Shopify Plan is a step up, designed for growing businesses that require more advanced features. 

Inclusions:

  • Full-featured online store
  • Unlimited selling of products and services
  • 5 additional staff accounts
  • Round-the-clock Shopify assistance
  • Multiple sales channels, including online marketplaces and social media
  • Custom storefront
  • 60+ analytical reports
  • 10 inventory locations
  • Fast checkout capacity
  • Shipping discounts up to 88% 
  • 1% third-party transaction fees

Pricing: Starting at $79 per month

The Shopify Plan is designed for businesses ready to scale up and expand their operations. With enhanced reporting capabilities and better rates on key services, it offers the tools needed to make informed decisions and optimize sales strategies.

Shopify Plan: Advanced

For larger businesses with more complex needs, this Shopify plan provides advanced reporting, lower transaction fees, and the best shipping conditions.

Inclusions:

  • Full-featured online store
  • Unlimited selling of products and services
  • 15 additional staff accounts
  • Round-the-clock Shopify assistance
  • Multiple sales channels, including online marketplaces and social media
  • Custom storefront
  • 60+ analytical reports
  • 10 inventory locations
  • 10x fast checkout capacity
  • Shipping discounts up to 88% 
  • 0.6% third-party transaction fees

Pricing: Starting at $299 per month.

The Shopify Advanced Plan is tailored for businesses aiming for significant growth and optimization. With advanced reporting and reduced transaction fees, it provides the resources necessary to fine-tune operations and drive further expansion.

Other than the three Shopify plans mentioned above, Shopify also provides alternative pricing solutions for established businesses. 

Shopify Retail Plan

The Shopify Retail Plan is an add-on for businesses that want to synchronize their online and offline operations. It offers features specifically tailored to brick-and-mortar stores using Shopify’s POS system, facilitating a unified and efficient retail experience.

Key Features:

  • Unified online and offline sales: Seamless integration between online and in-person sales channels.
  • Advanced inventory management: Tools to track inventory across both online and physical stores.
  • Staff permissions: Control access levels for staff managing both online and POS sales.
  • In-store analytics: Insights into customer behaviour and sales trends in physical stores.

Pricing: Starting at $89 per month. 

Shopify Plus Plan for Business

Shopify Plus is an enterprise-level solution offering unparalleled flexibility and control. With advanced customization, scalability, and dedicated support, it caters to businesses requiring a high level of performance, customization, and reliability.

Key Features:

  • Increased customization: Extensive customization options for the store’s design and functionality.
  • Scalability: Designed to handle high-traffic volumes and large product catalogues.
  • Dedicated support: Priority support and dedicated account managers for personalized assistance.
  • Advanced features: Access to exclusive features tailored for enterprise-level businesses.

Pricing: Starting at $2300 per month

Enterprise Commerce Plan

The Enterprise Commerce Plan is Shopify’s top-tier offering, providing custom solutions, extensive integrations, and dedicated support for large enterprises. It goes beyond Shopify Plus, offering a higher level of customization and support to manage complex ecommerce operations effectively.

  • Custom solutions: Tailored solutions to meet specific business requirements and integrations.
  • Advanced support: Dedicated support and resources for managing large-scale ecommerce operations.
  • Integrations: Seamless integrations with third-party systems and tools for enhanced functionality.
  • Scalability: Ability to handle high transaction volumes and complex operations.

Pricing: Custom pricing based on requirements.

A Comparative Study of Shopify Pricing 

When venturing into the world of ecommerce, one of the first questions that arise is, “How much does Shopify cost?” In 2024, Shopify continues to offer a range of Shopify pricing plans tailored to suit businesses at every stage of growth. Let’s delve into the details of Shopify plans and explore which option might be the best fit for your online store.

Plan Ideal For Price per Month
Shopify Basic Plan New e-commerce businesses or limited budgets $29
Shopify Plan Growing businesses with advanced features $79
Shopify Advanced Plan Larger businesses with complex needs $299
Shopify Retail Plan Synchronizing online and offline operations $89
Shopify Plus Plan Enterprise-level businesses with high customization needs $2300
Enterprise Commerce Plan Large enterprises with complex operations Custom Pricing

Factors Affecting Shopify website cost in 2024

In 2024, several factors play a crucial role in shopify website cost from customization needs to the complexity of integrations, understanding these factors is essential for budgeting and planning your online store’s growth.

Shopify Pricing Plans

The choice of Shopify pricing plan is the foundation of your monthly expenses. You need to purchase a shopify plan for building a website on Shopify. Each plan offers different features and capabilities, with costs ranging from the Basic Plan at $29 per month to the Advanced Plan at $299 per month. Business owners must select a Shopify plan that aligns with their needs and growth projections, as upgrading or downgrading later may incur additional costs.

Shopify Domain Registration

Business owners need a domain name for their Shopify stores. Shopify offers domain registration services, typically ranging from $10 to $20 per year depending on the domain name’s availability and type (e.g., .com, .net, .store). Alternatively, businesses can purchase a domain from third-party registrars and link it to their Shopify websites.

Theme/Template for Shopify Website Design

While Shopify website builder offers a selection of free themes, many businesses opt for premium themes to enhance their store’s appearance and functionality. Premium themes typically cost between $65 to $200 as a one-time purchase. The choice of theme depends on the store’s branding, layout preferences, and required features. Some businesses may also opt for custom themes, which involve hiring a Shopify developer and can cost more.

Third-party Apps via the Shopify App Store

Shopify App Store contains thousands of apps and integrations that extend the platform’s functionalities. While many apps offer free plans or trials, premium apps with advanced features often come with monthly subscription fees. Businesses should carefully evaluate their needs and budget for essential apps such as marketing tools, SEO optimisation, inventory management, and customer support.

Shopify Marketing and SEO Best Practices

Investing in marketing and search engine optimization (SEO) best practices is crucial for driving traffic and sales to a Shopify store. Shopify costs for marketing campaigns, such as social media advertising, Google Ads, influencer partnerships, and email marketing, can vary widely depending on the strategy and budget. Additionally, businesses may budget for SEO services to improve their store’s visibility in search engine results, ranging from one-time audits to ongoing optimization efforts.

Custom Shopify Development Services

Businesses requiring custom features, functionalities, or design elements may opt for Shopify development services. Hiring a Shopify developer or agency incurs costs based on hourly rates or project fees. Custom Shopify development may include creating unique product pages, integrating specialized features, optimizing for mobile responsiveness, or building custom apps. The complexity of the project and the expertise of Shopify developers influence the cost.

Shopify Transaction Fees

While not directly related to development, transaction fees are an important cost consideration for businesses using external payment gateways with Shopify. Depending on the chosen payment provider and Shopify plan, transaction fees can range from 0.6% to 2% per transaction, in addition to the standard credit card rates. This Shopify fee can impact profit margins, especially for high-volume stores.

Let’s check the breakdown of the Shopify fee:

Shopify Plan and Pricing In-person transaction fee Online transaction fee Non-Shopify Payments fee
Shopify Basic Plan 2.6% 2.9% + 30¢ transaction fee 2%
Shopify Plan 2.5% 2.6% + 30¢ transaction fee 1%
Advanced Shopify Plan 2.4% 2.4% + 30¢ transaction fee 0.6%
Shopify Plus Plan Based on your credit card sales volume Based on your credit card sales volume Custom

Want to know how much will it cost to develop an Ecommerce website? Read more about it in our blog Ecommerce Website Cost.

Additional expenses to consider for Shopify development

Additional expenses to consider when building a Shopify website include costs for domain registration, premium themes or custom design, app subscriptions for enhanced functionality, marketing and advertising expenses, and ongoing aftercare fees. These expenses are essential for creating a professional and successful online store on the Shopify platform.

Optional features and Addons

Optional features and add-ons for Shopify websites are extra functionalities that enhance performance and user experience, but come with additional costs.

Subscription Based apps

 These might include advanced analytics tools, SEO optimization apps, inventory management systems, etc. Prices vary depending on the functionality offered.

Custom development

 If your store requires custom functionality beyond what apps can offer, you may need to hire a developer on an ongoing updates.

Premium Support plans

Some apps or services offer premium support plans for additional assistance, typically at an added cost.

 Marketing and Promotion Expenses

Marketing and promotion expenses involve investing in advertising and promotional strategies to attract customers and boost sales for the Shopify website. 

Social Media Advertising

Budgets for running ads on platforms like Facebook, Instagram, Twitter, etc.

Google Ads

Expenses for running Google Ads campaigns to drive traffic to your Shopify store.

Content Creation

Costs associated with creating high-quality content for your website, blog, social media channels, etc.

Influencer Marketing

 Fees paid to influencers for promoting your products or brand to their followers.

Email Marketing

 Expenses for email marketing software or services to send newsletters, promotional emails, abandoned cart reminders, etc.

Ongoing Expenses

Ongoing expenses for Shopify website include costs for regular updates, security measures, and technical support to ensure smooth operation and optimal performance. These expenses are essential for keeping the website secure, up-to-date, and functional over time.

Website Hosting

Shopify hosting fees, which are typically included in your subscription plan but can increase if you’re on a higher-tier shopify plan with more features.

Security Measures

 Expenses for SSL certificates, security plugins/apps, and other measures to protect your store from cyber threats.

Software Updates

Costs associated with updating your Shopify theme, apps, and other software to ensure your store is running on the latest versions.

Backup Services

 Expenses for backup solutions to regularly back up your website data and files.

Technical Support

If you encounter issues with your website or need assistance with Shopify-related tasks, you may need to pay for technical support services.

Website Monitoring

Costs for monitoring services that track website uptime, performance, and security.

Cost to Build Shopify Store in 2024: Cost Breakdown

A sample cost breakdown for a Shopify website details expenses such as subscription fees, theme customization, app integration, and marketing, helping in budgeting for online store setup and After deployment care .

Approximate Cost to Build shopify website: Small level website

  1. Shopify Subscription: $29 to $79 per month (Basic to Shopify plan).
  2. Domain Name: $10 to $20 per year.
  3. Theme: Free or $100 to $200 for a premium theme.
  4. Optional Features and Add-ons: $20 to $100+ per month.
  5. Marketing and Promotion Expenses: Variable, but allocate a few hundred to a couple of thousand dollars per month.
  6. Ongoing Care Service: $50 to $200+ per month.

Approximate Cost to Build Shopify Website: Mid level website

  1. Shopify Subscription: $79 to $299 per month (Shopify to Advanced Shopify plan).
  2. Domain Name: $10 to $20 per year.
  3. Theme: Free or $100 to $300 for a premium theme.
  4. Optional Features and Add-ons: $50 to $200+ per month.
  5. Marketing and Promotion Expenses: Variable, but allocate a few hundred to several thousand dollars per month.
  6. Ongoing Care Service: $100 to $300+ per month.

Approximate cost to build Shopify website: Large level website

  1. Shopify Subscription: $299 to $2,000+ per month (Shopify Plus plan).
  2. Domain Name: $10 to $20 per year.
  3. Theme: Free or $100 to $500+ for a premium theme.
  4. Optional Features and Add-ons: $200 to $1,000+ per month.
  5. Marketing and Promotion Expenses: Variable, but allocate several hundred to several thousand dollars per month.
  6. Ongoing Care Service: $300 to $1,000+ per month.

How Much Does Shopify Website Development Cost Per Month? Breaking Down Shopify Costs

Factors Description (Basic) Description (Complex) Description (Advanced) Minimum Cost Maximum Cost
Shopify Pricing Plans Basic Shopify plan ($29/month) Shopify plan ($79/month) Advanced Shopify plan ($299/month) $29/month $299+/month
Shopify Domain Registration Standard domain (e.g., .com) Premium domain (e.g., .com) N/A $10/year $20+/year
Theme/Template for Shopify Website Design Free (limited) Premium  Custom  $0 $350+
Third-Party Apps Basic ($20 – $50) Complex ($50 – $150) Advanced ($150 – $400+) $20 $400+
Shopify Marketing and SEO Best Practices DIY implementation Hiring expert ($50 – $200+/hour) Ongoing campaigns  $0 $1,000+ (ongoing campaigns)
Custom Shopify Development Services Hiring a Shopify developer ($12/hour) or agency ($500 – $750) Hiring a Shopify developer ($20/hour) or agency ($750 – $1500) Hiring a Shopify developer ($35/hour) or agency ($1,500+)  $500 $1,500+
Additional costs (Content, email, and more) Basic Additional Costs ($20 – $100) Mid-level Additional Costs ($100-$250) Advanced Additional Costs ($250+) $20 $250+

Conclusion: Finding the Right Shopify development Partner

Choosing the right development partner is key to maximizing your Shopify investment. At Appwrk, we specialize in crafting tailored Shopify ecommerce solutions, including theme customization, app integration, and SEO optimization, ensuring a user-friendly design and optimized performance, we offer a range of Shopify Development Services at affordable prices.

By understanding Shopify pricing plans and development factors, businesses can make informed decisions to establish a strong online presence. Additionally, you can either get in touch with a reputable Shopify Development Agency that can guide you with the Shopify pricing plans and costs to build a tailored solution for your ecommerce needs.

FAQs on Shopify Pricing Plans and Cost

Q.How much does a shopify website cost?

In short, Shopify website costs start at $29 per month for the Basic plan, $79 per month for the Shopify plan, and $299 per month for the Advanced plan. Additional expenses may include domain registration, app purchases, and transaction fees.

Q.What are the shopify pricing plans?

1. Basic Shopify: Costs $29 per month and is suitable for new businesses or those just starting to sell online. It includes essential features to set up and manage a store.
2. Shopify: Costs $79 per month and is geared towards growing businesses. It offers additional features beyond the Basic plan, such as more advanced reporting and shipping options.
3. Advanced Shopify: Costs $299 per month and is designed for businesses that are scaling up. It includes all the features of the Shopify plan plus advanced reporting capabilities, real-time carrier shipping rates, and lower transaction fees.

Q.What is the best plan to start with on shopify?

In short, the best plan to start with on Shopify depends on your budget and business needs:
Basic Shopify: Ideal for new businesses with limited budgets.
Shopify: Good for growing businesses needing more features.
Advanced Shopify: Best for rapidly scaling businesses with advanced needs.

Q.What is the difference between shopify basic and shopify plan?

Basic Shopify:
Cost: $29 per month
Transaction Fees: 2.9% + 30¢ per transaction
Features: 
Essential features like discount codes and abandoned cart recovery
Shopify:
Cost: $79 per month
Transaction Fees: 2.6% + 30¢ per transaction (lower with Shopify Payments)
Additional Features:
Professional reports, Gift cards
This comparison outlines the key differences in cost, transaction fees, and features between Shopify Basic and Shopify plans, helping you choose the right one for your business needs

Q.How to build a shopify store?

1. Sign up: Create a Shopify account.
2. Setup: Enter store details and choose a theme.
3. Add Products: Upload your products with descriptions and images.
4. Payments: Set up payment methods.
5. Shipping: Configure shipping options.
6. Launch: Preview and launch your store.
7. Market: Promote your store.
8. Optimize: Monitor and improve performance using Shopify’s tools.

Relatable links
Shopify CMS for ecommerce Shopify App Development
What is Shopify Pros and Cons of Shopify
Shopify Plans and Pricing Shopify Dropshipping
Shopify vs WordPress  Shopify Dropshipping Apps
Shopify vs Wix  7 Top Shopify Apps in 2024 

About author

Gourav Khanna

Gourav Khanna is co-founder and CEO of APPWRK IT SOLUTIONS PVT LIMITED, a web & mobile app development company. He is a technophile who is always eager to learn and share his views on new technologies and future advancements. Gourav’s knowledge and experience have made him one of the industry's most respected and referenced leaders in the IT industry. His passion for writing and a high spirit of learning new things is reflected in his write ups. He has inspired many organizations to leverage digital platforms with his top-notch writing strategy skills that cut through the noise, backed by sharp thinking. Gourav believes that - “Words are the way to know ecstasy, without them life is barren ''.

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