Shopify Plans and Pricing 2024, Cost to Build Shopify Store

Read Time: 10 min
Read Time 10 min

As we step into 2024, the e-commerce platform Shopify continues to be a beacon of opportunity for entrepreneurs worldwide. With an array of Shopify plans and pricing options, it offers a roadmap for businesses of all sizes to establish and thrive in this online ecommerce marketplace. Whether you’re a startup on a tight budget or a seasoned enterprise seeking advanced features, Shopify has a plan tailored just for you.

In this blog, we embark on a journey through Shopify’s plans and pricing, unlocking the secrets to building a successful online store. Let’s dive into the details of the blog “Shopify Plans and Pricing, Cost to Build Shopify Store 2024,” explore the factors influencing Shopify development costs, and discover how you can select the right pricing and cost for your Shopify website. 

Benefits of Using Shopify As Your Ecommerce Platform

Thinking of starting an online ecommerce store? Shopify makes it easy. With simple tools and great marketing features, Shopify helps businesses sell online without the headaches. Let’s check out the benefits of using Shopify.

Ease of Use

Shopify stands out for its user-friendly interface, allowing you to manage your online ecommerce store effortlessly, even without technical expertise. From setting up the Shopify store to adding products and managing sales, the platform has an intuitive design and simple navigation functionalities, making it easy for store owners to run their businesses. 

Scalability

Shopify offers different pricing plans for each business type from small startups to large enterprises, helping you grow and expand your business. With the Shopify website, you do not have to migrate to a new platform as your business grows. This scalability ensures that as your business expands, Shopify can meet your evolving needs through enhanced features, integrations, and support.

Comprehensive Ecommerce Tools

Shopify provides an all-in-one ecommerce solution with built-in tools for inventory management, payment processing, and shipping arrangements. Shopify App Store gives you access to different apps and integrations, allowing you to customise your operations and meet specific needs without extensive custom ecommerce development.

SEO and Marketing Tools

Shopify’s built-in SEO features and marketing tools help you improve your online visibility and attract more customers. From optimizing product pages to creating engaging marketing campaigns, the Shopify ecommerce website equips you with the necessary tools to increase your reach and drive traffic, thereby enhancing your growth potential.

Reliability and Security

With Shopify Store, you gain peace of mind due to the platform’s reliable hosting and robust security measures. SSL certification and PCI compliance ensure secure transactions, protecting both the business and its customers. The platform’s high uptime rates minimize the risk of lost sales due to website downtime, ensuring your store is always open for business.

Support and Community

The Shopify platform’s 24/7 support and extensive community resources provide you with the assistance and knowledge base you need to troubleshoot issues, learn new strategies, and continually improve your store. Whether it’s through live support, forums, or educational content, Shopify’s ecosystem ensures that you are never alone in the ecommerce journey.

Understanding Shopify Plans and Pricing

Shopify’s pricing plans are designed to accommodate the breadth of ecommerce businesses, from fledgling startups to global brands. Each plan is tailored to fit different stages of business growth, providing the necessary features and support at each level. Here’s a breakdown of the main Shopify pricing plans:

Shopify Basic Plan

Ideal for new ecommerce businesses or those with a limited budget, the Shopify Basic Plan offers all the essential features needed to start and run a successful online store. 

Inclusions:

  • Full-featured online store
  • Unlimited selling of products and services
  • Round-the-clock Shopify support services
  • Multiple sales channels, including online marketplaces and social media
  • Custom storefront
  • 60+ analytical reports
  • 10 inventory locations
  • Fast checkout capacity
  • Shipping discounts up to 77% 
  • 2% third-party transaction fees

Pricing: Starting at $29 per month.

The Shopify Basic Plan provides a solid foundation for businesses looking to establish an online presence without breaking the bank. Despite its affordability, it includes essential features necessary to launch and manage a successful online store.

Shopify Plan

The Shopify Plan is a step up, designed for growing businesses that require more advanced features. 

Inclusions:

  • Full-featured online store
  • Unlimited selling of products and services
  • 5 additional staff accounts
  • Round-the-clock Shopify support services
  • Multiple sales channels, including online marketplaces and social media
  • Custom storefront
  • 60+ analytical reports
  • 10 inventory locations
  • Fast checkout capacity
  • Shipping discounts up to 88% 
  • 1% third-party transaction fees

Pricing: Starting at $79 per month

The Shopify Plan is designed for businesses ready to scale up and expand their operations. With enhanced reporting capabilities and better rates on key services, it offers the tools needed to make informed decisions and optimize sales strategies.

Shopify Advanced Plan

For larger businesses with more complex needs, the Shopify Advanced Plan provides advanced reporting, lower transaction fees, and the best shipping conditions.

Inclusions:

  • Full-featured online store
  • Unlimited selling of products and services
  • 15 additional staff accounts
  • Round-the-clock Shopify support services
  • Multiple sales channels, including online marketplaces and social media
  • Custom storefront
  • 60+ analytical reports
  • 10 inventory locations
  • 10x fast checkout capacity
  • Shipping discounts up to 88% 
  • 0.6% third-party transaction fees

Pricing: Starting at $299 per month.

The Shopify Advanced Plan is tailored for businesses aiming for significant growth and optimization. With advanced reporting and reduced transaction fees, it provides the resources necessary to fine-tune operations and drive further expansion.

Other than the three plans mentioned above, Shopify also provides alternative pricing solutions for established businesses. 

Shopify Retail Plan

The Shopify Retail Plan is an add-on for businesses that want to synchronize their online and offline operations. It offers features specifically tailored to brick-and-mortar stores using Shopify’s POS system, facilitating a unified and efficient retail experience.

Key Features:

  • Unified online and offline sales: Seamless integration between online and in-person sales channels.
  • Advanced inventory management: Tools to track inventory across both online and physical stores.
  • Staff permissions: Control access levels for staff managing both online and POS sales.
  • In-store analytics: Insights into customer behaviour and sales trends in physical stores.

Pricing: Starting at $89 per month. 

Shopify Plus Plan for Business

Shopify Plus is an enterprise-level solution offering unparalleled flexibility and control. With advanced customization, scalability, and dedicated support, it caters to businesses requiring a high level of performance, customization, and reliability.

Key Features:

  • Increased customization: Extensive customization options for the store’s design and functionality.
  • Scalability: Designed to handle high-traffic volumes and large product catalogues.
  • Dedicated support: Priority support and dedicated account managers for personalized assistance.
  • Advanced features: Access to exclusive features tailored for enterprise-level businesses.

Pricing: Starting at $2300 per month

Enterprise Commerce Plan

The Enterprise Commerce Plan is Shopify’s top-tier offering, providing custom solutions, extensive integrations, and dedicated support for large enterprises. It goes beyond Shopify Plus, offering a higher level of customization and support to manage complex ecommerce operations effectively.

  • Custom solutions: Tailored solutions to meet specific business requirements and integrations.
  • Advanced support: Dedicated support and resources for managing large-scale ecommerce operations.
  • Integrations: Seamless integrations with third-party systems and tools for enhanced functionality.
  • Scalability: Ability to handle high transaction volumes and complex operations.

Pricing: Custom pricing based on requirements.

A Comparative Study of Shopify Pricing 

When venturing into the world of ecommerce, one of the first questions that arise is, “How much does Shopify cost?” In 2024, Shopify continues to offer a range of pricing plans tailored to suit businesses at every stage of growth. Let’s delve into the details of Shopify’s pricing plans and explore which option might be the best fit for your online store.

Plan Ideal For Price per Month
Shopify Basic Plan New ecommerce businesses or limited budgets $29
Shopify Plan Growing businesses with advanced features $79
Shopify Advanced Plan Larger businesses with complex needs $299
Shopify Retail Plan Synchronizing online and offline operations $89
Shopify Plus Plan Enterprise-level businesses with high customization needs $2300
Enterprise Commerce Plan Large enterprises with complex operations Custom Pricing

Factors Affecting the Cost of Shopify Development in 2024

In 2024, several factors play a crucial role in determining the cost of Shopify development. From customization needs to the complexity of integrations, understanding these factors is essential for budgeting and planning your online store’s growth.

Shopify Pricing Plans

The choice of Shopify pricing plan is the foundation of your monthly expenses. You need to purchase pricing plans for building a website on Shopify. Each plan offers different features and capabilities, with costs ranging from the Basic Plan at $29 per month to the Advanced Plan at $299 per month. Business owners must select a plan that aligns with their needs and growth projections, as upgrading or downgrading later may incur additional costs.

Shopify Domain Registration

Business owners need a domain name for their Shopify stores. Shopify offers domain registration services, typically ranging from $10 to $20 per year depending on the domain name’s availability and type (e.g., .com, .net, .store). Alternatively, businesses can purchase a domain from third-party registrars and link it to their Shopify websites.

Theme/Template for Shopify Website Design

While Shopify website builder offers a selection of free themes, many businesses opt for premium themes to enhance their store’s appearance and functionality. Premium themes typically cost between $65 to $200 as a one-time purchase. The choice of theme depends on the store’s branding, layout preferences, and required features. Some businesses may also opt for custom themes, which involve hiring a Shopify developer and can cost more.

Third-party Apps via the Shopify App Store

Shopify App Store contains thousands of apps and integrations that extend the platform’s functionalities. While many apps offer free plans or trials, premium apps with advanced features often come with monthly subscription fees. Businesses should carefully evaluate their needs and budget for essential apps such as marketing tools, SEO optimisation, inventory management, and customer support.

Shopify Marketing and SEO Best Practices

Investing in marketing and search engine optimization (SEO) best practices is crucial for driving traffic and sales to a Shopify store. Shopify costs for marketing campaigns, such as social media advertising, Google Ads, influencer partnerships, and email marketing, can vary widely depending on the strategy and budget. Additionally, businesses may budget for SEO services to improve their store’s visibility in search engine results, ranging from one-time audits to ongoing optimisation efforts.

Custom Shopify Development Services

Businesses requiring custom features, functionalities, or design elements may opt for Shopify development services. Hiring a Shopify developer or agency incurs costs based on hourly rates or project fees. Custom Shopify development may include creating unique product pages, integrating specialized features, optimizing for mobile responsiveness, or building custom apps. The complexity of the project and the expertise of Shopify developers influence the cost.

Shopify Transaction Fees

While not directly related to development, transaction fees are an important cost consideration for businesses using external payment gateways with Shopify. Depending on the chosen payment provider and Shopify plan, transaction fees can range from 0.6% to 2% per transaction, in addition to the standard credit card rates. This Shopify fee can impact profit margins, especially for high-volume stores.

Let’s check the breakdown of the Shopify fee:

Shopify Plan and Pricing In-person transaction fee Online transaction fee Non-Shopify Payments fee
Shopify Basic Plan 2.6% 2.9% + 30¢ transaction fee 2%
Shopify Plan 2.5% 2.6% + 30¢ transaction fee 1%
Advanced Shopify Plan 2.4% 2.4% + 30¢ transaction fee 0.6%
Shopify Plus Plan Based on your credit card sales volume Based on your credit card sales volume Custom

Want to know how much will it cost to develop an Ecommerce website? Read more about it in our blog Ecommerce Website Cost.

How Much Does Shopify Website Development Cost Per Month? Breaking Down Shopify Costs

Factors Description (Basic) Description (Complex) Description (Advanced) Minimum Cost Maximum Cost
Shopify Pricing Plans Basic Shopify ($29/month) Shopify ($79/month) Advanced Shopify ($299/month) $29/month $299+/month
Shopify Domain Registration Standard domain (e.g., .com) Premium domain (e.g., .com) N/A $10/year $20+/year
Theme/Template for Shopify Website Design Free (limited) Premium  Custom  $0 $350+
Third-Party Apps Basic ($20 – $50) Complex ($50 – $150) Advanced ($150 – $400+) $20 $400+
Shopify Marketing and SEO Best Practices DIY implementation Hiring expert ($50 – $200+/hour) Ongoing campaigns  $0 $1,000+ (ongoing campaigns)
Custom Shopify Development Services Hiring a Shopify developer ($12/hour) or agency ($500 – $750) Hiring a Shopify developer ($20/hour) or agency ($750 – $1500) Hiring a Shopify developer ($35/hour) or agency ($1,500+)  $500 $1,500+
Additional costs (Content, email, and more) Basic Additional Costs ($20 – $100) Mid-level Additional Costs ($100-$250) Advanced Additional Costs ($250+) $20 $250+

Shopify Website Development Services: Choosing the Right Partner

When it comes to building a successful Shopify store, choosing the right development partner is crucial. At APPWRK, we bring a wealth of expertise and experience in Shopify website and app development. Our team of Ecommerce developers is adept at crafting top-notch Shopify ecommerce solutions tailored to your unique business needs. 

Whether you’re looking to launch a new store or enhance an existing one, we offer a range of Shopify Development Services including theme customization, app integration, SEO optimization, and more. With a focus on user-friendly design, seamless functionality, and optimized performance, our E-commerce App Development Company is committed to building a Shopify store at the most affordable prices. 

Conclusion: Maximizing Productivity for Your Shopify Investment

You must have understood from the above blog that Shopify offers a powerful platform for businesses to establish and grow their online presence. By understanding the diverse range of pricing plans and the factors affecting Shopify development costs, businesses can make informed decisions to maximize their investment. 

Additionally, you can either get in touch with a reputable Shopify Development Agency that can guide you with the Shopify pricing plans and costs and build a tailored solution for your ecommerce needs.

FAQs on Shopify Pricing Plans and Cost

How to build a Shopify store?

Building a Shopify store is straightforward. 

  • Sign up for Shopify, choose a domain, and select a plan.
  • Customize with themes, add products, and set up payments.
  • Launch your store and start selling!

How much does Shopify cost?

Shopify offers flexible pricing plans to accommodate businesses of all sizes. 

  • The Basic Plan, starting at $29 per month, is ideal for those just starting out. 
  • The Shopify Plan, at $79 per month, provides more advanced features for growing businesses. 
  • For larger enterprises with complex needs, the Advanced Plan starts at $299 per month. 

These costs can vary depending on additional features and requirements, so it’s essential to assess your business needs carefully to choose the most suitable plan.

Are there free templates available on Shopify?

Yes, Shopify provides a variety of free and paid themes/templates to customize your online store. The free themes offer professional designs that can be easily customized to match your brand. Explore the Theme Store to find the perfect template for your store.

How much fee does Shopify take per transaction?

Shopify charges transaction fees on top of the monthly plan cost. 

  • For the Basic Plan, the transaction fee is 2% per transaction. 
  • The Shopify Plan reduces this fee to 1%, 
  • The Advanced Plan lowers it further to 0.6%.

 Additionally, payment gateway fees may apply depending on the provider you choose.

How to save money with Shopify website builder?

To save money with Shopify, consider these tips:

  • Opt for a lower-priced plan that meets your current needs and upgrade as your business grows.
  • Utilize free themes available in the Theme Store.
  • Avoid unnecessary apps that come with subscription fees.
  • Use Shopify Payments to eliminate transaction fees for online sales.
  • DIY where possible with Shopify’s user-friendly interface to make simple changes without hiring a developer.
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About author

Gourav Khanna

Gourav Khanna is co-founder and CEO of APPWRK IT SOLUTIONS PVT LIMITED, a web & mobile app development company. He is a technophile who is always eager to learn and share his views on new technologies and future advancements. Gourav’s knowledge and experience have made him one of the industry's most respected and referenced leaders in the IT industry. His passion for writing and a high spirit of learning new things is reflected in his write ups. He has inspired many organizations to leverage digital platforms with his top-notch writing strategy skills that cut through the noise, backed by sharp thinking. Gourav believes that - “Words are the way to know ecstasy, without them life is barren ''.

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