Shopify vs WordPress, Which one to choose in 2024 ?

Shopify vs WordPress, choosing one for your ecommerce without knowing their feature, capabilities can be very stressful. Specially, when it comes to building an E-commerce site, selecting the right platform is essential as it can significantly impact the success of your business. Even though there are variety of options available in the market, but still the main battle is in between “Shopify vs. WordPress“

So, Lets compare Shopify vs WordPress on the basis of their strengths and weaknesses while creating an online store. Even though Shopify is renowned for its user-friendly interface which makes it easy for beginners and small to medium-sized businesses to set up and manage their online eCommerce stores, Alongside WordPress also offers a range of plugins that allow companies to add new features and functionalities to their existing websites.
In this blog we are comparing Shopify vs wordpress for their descriptive features, differences, capabilities, usability’s, time and cost efficiency and management behavior to make decision making easily for an eCommerce store owner.

Let’s find out which website builder platform is best when comparing Shopify vs WordPress.

Shopify vs WordPress: Which one is best for Ecommerce Store in 2024?

Shopify vs WordPress takes different approaches in website development. Where Shopify is a closed source hosted on an outside system, WordPress is an open-source self-hosted platform. 

In 2024, WordPress and Shopify will continue to be a leading choice for businesses looking to build online stores. Both platforms have their own set of unique strengths and weaknesses, making the choice between them a critical decision for business owners. While WordPress is known for its design flexibility and ability to build different types of websites, its market share in the e-commerce sector is not as good as Shopify. Despite this, WordPress remains one of the most popular choices for businesses looking for customizable solutions for their online stores. According to recent data, Shopify has seen steady increases in popularity due to a rise of 11% market share in the E-commerce platform. Its comprehensive tools, features, easy-to-use interface and dedicated expert support make it a better choice for small businesses and new online stores. 

Shopify vs WordPress: Key Factors While Choosing eCommerce Solution

Making the decision between Shopify vs. WordPress depends on your business’s specific ambitions and requirements. Both of the platforms are ideal for creating eCommerce websites. The key difference is that WordPress is a browser website builder that also offers e-commerce tools, but Shopify is entirely focused on online stores. Since Shopify’s websites and stores are in the same place, it is easy to set up a store, list products, and make payments. With WordPress, there is a need to build first and then go through some additional steps to set up the store. 

Here are some factors that will help you decide which one to choose: WordPress or Shopify for your eCommerce venture. 

1. Ease of Use in Day to Day Life

lets Define one by one easy utilization of Shopify vs. WordPress. Both tools have it pros and cons when it come to usability.

Shopify Usability 

Ease of use is one of the most crucial factors when choosing an e-commerce platform. Whether you’re a novice or expert, everyone needs an easy-to-use and navigable platform. If a platform is easy to navigate, everyone loves to access it. It not only helps newbies operate it but also eliminates the hassles of hiring coders. Let’s discover what is easier to use—Shopify vs. WordPress. 

Shopify is known for its exceptional ease of use, making it a good option for beginners and those without extensive technical knowledge. The platform provides a visually intuitive interface that guides users through the process of setting up, customizing, and managing an online store. It also offers drag-and-drop store builders that make it easy to create and customize stores without coding. You can start using this platform with a 14-day free trial and choose a plan that suits your business needs when you are ready to go. 

WordPress Usability

Unlike Shopify, some coding knowledge can be beneficial when working with WordPress. WordPress platform offers great flexibility but requires more initial setup as well as configurations, making it less intuitive for beginners. To run an online store using WordPress, you’ll need to install a WooCommerce plugin. 

2. Search Engine Optimization Capabilities

The battle between Shopify vs. WordPress in the SEO domain holds significant importance for businesses. Both WordPress and Shopify offer unique features that can help companies increase organic traffic to their websites. Let’s explore some exclusive features of Shopify vs. WordPress to increase online visibility and reach the target audience. 

Shopify SEO Capabilities

When it comes to SEO, Shopify gives complete control to customize title tags and meta descriptions for products and pages, improving click-through rates. It offers built-in SEO features, including social media integration, email marketing, paid advertising, and discount codes. The best thing about Shopify is it automates SEO features like SEO-friendly URLs, mobile responsiveness, and sitemaps. However, some advanced SEO options may be limited in Shopify compared to WordPress, such as altering canonical tags or modifying the website’s structure.

WordPress SEO Capabilities

WordPress always stands out first when we compare Shopify vs. WordPress in terms of SEO functionalities. WordPress is the king in SEO, offering a range of plugins such as Yoast SEO, Rank Math, etc., that not only enhance website visibility but also improve search rankings. With WordPress, users can easily create content-rich product pages and blog posts for higher search rankings. It also makes it simple for businesses to share their products on social media for better visibility and traffic. 

3. Customer Support

Creating and operating e-commerce websites isn’t easy; it requires great assistance. Customers want such a type of platform that provides a seamless experience to them without any faults as they are spending quite a bit of money on creating an ecommerce website. Let’s see the features of Shopify vs. WordPress for eCommerce with respect to customer support. 

Shopify 24/7 Support

Shopify is well-known for exceptional customer service. Their support team provides users 24/7 access through phone, Email, and live chat. In addition to its customer service options, Shopify has extensive forums and knowledge bases that customers can use before consulting a consultant for website development. Moreover, they also have a number of blogs and video tutorials that might help you in case you face any glitches. 

WordPress Support

WordPress is an open-source program, but it doesn’t provide direct assistance to its customers. If you opt for the paid plans on WordPress, only then will you get assistance from the support team, otherwise you have to tackle the things on your own by viewing the videos available on YouTube and blogs. 

4. Price Comparison between Shopify vs WordPress

Cost is an important aspect that shouldn’t be overlooked while building an eCommerce website. Before deciding to choose between Shopify vs. WordPress, you need to look at their pricing structure and how much it will cost to set up and maintain your business’s online presence. 

Shopify Pricing

Shopify plans are straightforward. It offers various payment plans to its customers, such as Basic Shopify, Shopify, and Advanced Shopify. 

With all of Shopify’s plans, you will also get some exceptional benefits, such as SSL certification, 24/7 customer support, free hosting, and many more. In case you are confused about which Shopify plans to choose from, they also offer a 3-day free trial. Users can get a free trial and select the best plan depending on their requirements and business size.

WordPress Pricing

Although WordPress is free, it is not if it is used to build an eCommerce site. Users will need to pay for a domain name, hosting service, and any premium themes or plugins. Depending on the plugins and themes you use, an eCommerce site created using WordPress can cost from $10 to hundreds of dollars monthly.  

Shopify vs. WordPress: Comparison

To better understand Shopify vs. WordPress, let’s take a look at the comparison table below that may help you make an informed decision on which platform is best suited for your online business: 

Are you wondering which website builder platform you can use to make the best eCommerce site in 2024? Take a look at the below stats to compare Shopify vs. WordPress: 

Shopify vs WordPress: Decision Making

Although Shopify vs. WordPress are excellent platforms, which one should you choose for building eCommerce websites? Ultimately, the decision to choose the platform depends on your specific business needs and requirements. Shopify is the best choice for those who don’t have any coding experience. It offers an easy-to-use interface with a lot of built-in features that even beginners with less coding knowledge can use to create and manage online stores. On the other hand, WordPress is a good choice for those who want a platform that is more flexible and has personalized options. If you want to choose the best website builder solution for your eCommerce business, consider factors such as ease of use, features, and pricing before making your final decision between Shopify and WordPress. 

When deciding between Shopify and WordPress for eCommerce, consider your coding experience and business needs. Shopify is user-friendly, while WordPress offers flexibility. For assistance in building and optimizing your eCommerce website, APPWRK provides tailored solutions to enhance your online presence. Take the next step with APPWRK and unlock the full potential of your online store!

Shopify vs WordPress: FAQs

Q1. Which one is best to use, Shopify vs WordPress, for building Ecommerce websites?

Ans. Well choosing the best Ecommerce website builder from Shopify and WordPress depends on your business requirements. Shopify is ideal if you want a user-friendly interface with all-inclusive website builder tools at your fingertips. However, if you want to build a completely customized e-commerce website, WordPress might be a better choice for your business. 

Q2. Shopify vs. WordPress: Which one is cheaper for building E-commerce sites? 

Ans. It’s hard to say which one is cheaper, as the cost may vary depending on the user’s needs and preferences. WordPress is the best option if you are happy to use free plugins, themes, and low-cost shared hosting. But if you want a more professional E-commerce site, WordPress is more expensive than Shopify due to the combined costs of premium plugins and themes.

Q3. Can I use WordPress and Shopify together?

Ans. Yes! You can use Shopify and WordPress together using the Shopify WordPress plugin. Shopify can help you integrate Ecommerce functionality into your website and WordPress for content management. 

Q4. Which one should you choose for SEO- Shopify vs. WordPress?

Ans. From the SEO perspective, WordPress is the best platform to choose among Shopify and WordPress. THe reason behind this is WordPress is a blogging platform and has more SEO optimized options than Shopify. 

Q5. Can I use the same theme on both WordPress and Shopify?

Ans. No! You cannot use the same theme on these platforms: WordPress and Shopify. Both platforms have their own store where you can choose professionally designed themes for your websites.