Webflow vs. WordPress: Which is better in 2023?

Read Time: 15 min
Read Time 15 min

Webflow vs. WordPress? Which one will win the battle? Curious to know the answer?

Webflow vs. WordPress
Webflow vs. WordPress

Well, both are stunning web designing platforms. But have their features and advantages. Many of you may have heard about WordPress that how it has been conquering the web development universe with its high-end features and has been used many times. 

However, on the other hand, most of you also heard about Webflow but need help deciding if it provides them with the earth-shattering benefits that WordPress provides. 

What’s your case? Are you one of those who loves WordPress, or are you curious to know and use the robust features of Webflow? 

Well, whatever your situation is, today, we’ll provide you with a comprehensive analysis of these dynamic web development platforms. After reading the full article, we can bet you’ll conclude which one you should choose, Webflow vs. WordPress, for building your website.

Go through the below table for a quick comparison of Webflow vs. WordPress.

Market Share Comparison of Webflow vs. WordPress
Market Share Comparison of Webflow vs. WordPress

For beginners who are new to this website development world, let’s learn from the basics before diving deeper into comparing Webflow vs. WordPress.

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Webflow vs. WordPress: General Overview

Webflow in 2023

Webflow is an easy-to-use website builder that offers stunning visual web design tools to make your website user-friendly, initiative, and scalable. It is hosted software. Simply means you use the software as a service. One crucial thing you may not have heard about Webflow is it makes money by providing multiple paid features, upgrades, and selling hosting services. By creating a Webflow account and connecting it to your domain name, you can download your website and host it on any other hosting platform. 

Suppose you’re a beginner designer and want to build professional, custom & responsive websites. In that case, Webflow will empower you to complete the job on a visual canvas with no code. Websites built on Webflow are powered by Amazon Cloudfront and hosted on Fastly. Simply put, Webflow is an all-in-one platform with a CMS built-in. It does not require external plugins.

If we look back at the history of Webflow, it was founded in 2013. Webflow raised venture funding from Khosla Ventures, Tim Draper, and other tech industry investors. Webflow has also presented a $72 million Series A round of funding led by Accel. In January 2021, Webflow raised $140 million in a Series B round of funding.

WordPress in 2023

WordPress has been expanding its arms in the web development space for 17 years. Due to its highly scalable and seamless features, it has become the best open-source CMS (content management system) among the vast majority of developers, designers, entrepreneurs, bloggers, and businesses.

WordPress is free and written in PHP. Not only it, but WordPress is also paired with a MySQL or MariaDB database. Though WordPress was originally designed as a blog-publishing system. But because of its features, such as plugin architecture, and a template system (Themes), it has emerged as the outstanding CMS that perfectly supports other web content types, including forums, media galleries, and learning management systems (LMS).

If we look back at the history of WordPress, then it was released on May 27, 2003, by its founders, American developer Matt Mullenweg and English developer Mike Little. One crucial thing about WordPress that you must know is it is released under the GPLv2 (or later) license. However, to function fully, WordPress has to be installed on a web server, either part of an Internet hosting service like WordPress.com or a computer running the software package WordPress.org to serve as a network host in its own right.

Let’s dive deeper into the fight between two prominent website builders.

Webflow vs. WordPress: Which is more popular?
Webflow vs. WordPress: Which is more popular?

Webflow: Market Status 

If you are a passionate designer looking to build a responsive website with full customization access, then these stats of Webflow will help you make a wiser decision. Keep an eye out for these listed stats and see how Webflow’s market share is amazingly growing.

  • Nealy 520,578 websites that are Webflow Customers.
  • Around 388,003 live websites using Webflow.
  • Webflow is the 16th most popular in the Top 1 Million sites in the Content Management System category.
  • Webflow is the 3rd most popular in Anguilla in the Content Management System category.
  • It is also 2nd most popular in Saint Vincent and the Grenadines in the Content Management System category.
  • It is the 3rd most popular in Somalia in the Content Management System category.
  • Webflow is also the 6th most popular in .io in the Content Management System category.
  • It is also the 5th most popular in Micronesia in the Content Management System category.

WordPress: Market Status 

The way WordPress dominates the eCommerce market is clear evidence it’s not just for blogging; it’s here for many beautiful things. So, to help you get more insights about WordPress, we have concluded a list of stats that will clearly explain its market share and growing popularity in the industry.

  • The latest stats show WordPress users will create around 70 million new posts monthly and 77 million new comments. [Source: WordPress
  • Around 18% of marketers choose WordPress as their website content management system (CMS)[Source: Hubspot marketing report]
  • Sweden’s leading website using WordPress Theme technologies was Divi, with a usage share of 11%. The second was Twenty Seventeen and Astra Theme, each having 5% of the usage distribution.[Source – Statista]
  • More than 500 websites are built each day using WordPress, while only 60-80 per day are built on a platform such as Shopify and Squarespace. [Source: Kinsta]
  • The WordPress Plugin Directory features more than 55,000 plugins. [Source: Kinsta]
  • WordPress has 15.8k stars and 44,960 commits on Github. [Source: Github]
  • WordPress is leading in the Top 10K Sites, Top 100K Sites, Top 1M Sites, and The Entire Web.

Webflow vs. WordPress: Which comes with more benefits?

Benefits of Webflow

Benefits of Webflow
Benefits of Webflow
  • Fully custom design (Without code)

The first and most beautiful benefit of Webflow over WordPress is that it gives you the freedom to create customized websites without coding. Using the drag-and-drop page builder, you can build and customize your pages in any way you love the most. The most exciting part of Webflow is that you can also create animations and interactions without technical support and coding. In Webflow, you can freely design, edit, and customize your website without implementing any code according to your preferred design and look. 

  • No setup required

Let’s move ahead to another stunning benefit of Webflow over WordPress. It is an easy setup that closes the gap between visual design mocks and the final website. You may have been designing a website by designing mockups and creating visual designs to understand the concept you want to show through your site. For this, you are undoubtedly investing a lot of your precious time. Right?

Eliminating all these chunks of visual design or mockup, Webflow helps you save a ton of time. Yes, Webflow’s live prototyping feature removes the guesswork and allows you to create a website effectively. Using this feature, you can also allow your clients to experience the website design before they sign off on it. In short, you can give your valued clients a live prototype to interact with, which is the most crucial aspect of strengthening expectations for you and the client. 

Build Website Animation and Interaction Visually With Webflow
Image source
  • Eliminates the plugins’ hassle 

Plugins for popular content management systems (CMSs) like WordPress have become the leading solution for enhancing site functionality in a fraction of the time it would take to develop your version. But what if you got a chance to manage your site without any plugins? 

Won’t it be like a dream coming true? Yes definitely!

This is what Webflow can do for you. It reduces the mess of plugins that confuse you during appropriate selection and consume a lot of time. It eliminates the worry of plugins and inquisitive clients bringing down live sites after making some “custom” changes. When you or your clients face no plugin mess up, you can expect more stability in your final website, and thus you can do micromanagement on your behalf. 

  • Build landing pages faster 

There is no doubt that landing pages play a crucial role in website design. With an attractive landing page design, you can draw more visitors to your site and take your marketing campaign to the next level. Webflow is an epic tool for creating stunning landing page designs. This ultimate CMS landing page generator will create dynamic landing pages for you with complete customization abilities and access so you can target your desired audience.

Using Webflow’s dynamic lists to create customizable & highly targeted landing pages, you can set your clients up with dynamic landing page templates to help them to create a landing page from scratch. 

  • Webflow bridges the design-content gap

What’s the most frustrating experience while designing a website is you have an idea in your mind but don’t have the content in place. They must show design to the content creators to write and manage on their own to reduce frustration and save time. Many web designers tend to outnumber content creators for this specific job by working parallelly with them, but it’s not the right approach to get the work done effectively. All of it leads to frustration among Web designers and content creators. Using Webflow CMS, you can overcome such challenges by empowering writers, editors, and marketers to update content across websites spontaneously. Not to mention, writers can also create and edit landing pages without needing any design or development help.

  • Fully customizable CMS

With Webflow CMS, you can choose precisely which elements the client can customize, edit, and modify, so they don’t need to be afraid of disclosing anything. Webflow’s Editor gives you and your clients access to their content in a controlled manner so they can concentrate on building out their site’s content hassle-free without fear of bringing it all crashing down. 

Customisable CMS - Webflow
Image source

Of course, the Webflow editor will do much more than letting clients only edit static content right on the live website. It will also allow them to manage their dynamic collections to draft to publish blog posts, case studies, and even new products. Another exciting thing that will make a tremendous difference is you can also Whitelabel the CMS by replacing the default Webflow logo with your logo or your client’s branding.

  • Native SEO tools

Webflow has native SEO tools that will help you optimize your site to attract more organic traffic and boost your Google ranking. So, using Webflow, you don’t have to worry about implementing SEO practices to attract more visitors to your site. Instead, while designing your site using Webflow, you will get all the tools that will give your site the best ranking results. So, the benefit of this feature is that you don’t have to hire an SEO specialist for good SEO results or any optimization on the site. You can do everything yourself using a Webflow user guide or manual. 

Webflow Native SEO Tools
Image source
  • Excellent hosting: Superfast CDN, secure, SSL, scalable

Last but the most exciting and beneficial feature of Webflow for you is its secure, reliable, super-fast CDN and scalable hosting. Using Webflow, you can enjoy the fastest, most scalable hosting technology for your business without all the hassles of domain setup, FTP, cPanel, and other annoying acronyms. In short, using Webflow, you can have an entire website management platform that will help you manage your website and entire business timely and effective.

Excellent Hosting of Webflow
Image source

Benefits of WordPress

Benefits of WordPress
Benefits of WordPress
  • Simple and easy to use 

The first and most notable benefit of using WordPress is it’s simple and easy to use. This is why WordPress can overcome competitors like Drupal or Joomla and become the most preferred choice of web developers everywhere. By eliminating the need to master HTML, CSS, PHP, and other complicated technologies, you can use them effectively to develop your website.

  • Up-to-date

Like your mobile phone, WordPress always stays up-to-date with the latest technology, trends, and user needs that elevate its emergence worldwide. As the function, features, and purpose of the website can change according to the trend, a big thanks to WordPress keeps you updated with everything, and you can get updated sites everywhere. With regular updates, this cherry-picked CMS will keep you up-to-date and help you resolve issues quickly that can trouble the functionality of your site over time. 

WordPress Dashboard
WordPress Dashboard
  • Flexible

WordPress is flexible to use. From around 22,000+ plugins and thousands of themes, you can choose according to your choice and give your website a new look per the ongoing online media trends. For example, for Search Engine Optimization (SEO), you can install the Yoast SEO plugin.

Top WordPress Plugins
Top WordPress Plugins

In other CMSs, it may be pretty complicated to install, choose, and then use different plugins and themes; however, With WordPress, there’s a library of plugins with various purposes that you can install in just a few minutes.

  • SEO-friendly

WordPress makes SEO a slice of pizza, simplifying using H1, H2, and H3 tags and keywords in your website URL. It supports plug-ins like SEO Ultimate, All-In-One-SEO-Pack, Yoast WordPress SEO, etc. And, if you’re going to build a website for your customers, you want to make sure they can find it, right? 

SEO can boost your site’s brand value, web presence, customer engagement rate, and revenue. When more visitors visit your site, the chances are you’re likely to turn them into paying leads by showing or providing them with helpful information, such as products or services they are looking for. 

Best  SEO Plugins for WordPress
Best SEO Plugins for WordPress
  • Open-source

WordPress is open-source software that thousands of developers and designers have improved. The benefit of using open-source software is that it allows your designers or developers to make edits, modifications, or changes anywhere, anytime. Also, as it is open-source, developers worldwide have contributed new features to the platform. Besides this, developers have also created a stream of new plugins that make WordPress more convenient and valuable daily. You can do it if you want to make changes to any of your sites’ functionality using the WordPress directory of plugins. Because of the strong community of highly-talent developers, WordPress websites can be as unique as the companies that use them. 

  • Excellent sharing ability

Another excellent benefit of using WordPress is that sharing is easier than ever in the vast WordPress community. You can access widgets for social media, plug-ins, APIs, and everything you need to connect your social media accounts with your website and share your content on various platforms. As social media has become the greatest weapon in the marketing world, you can uncover its millions of benefits for your website or business using WordPress.

  • Functionality

Last yet another exciting benefit of using WordPress is its seamless functionality. While the majority of HTML website builders include only basic functionality, WordPress holds many advanced concepts, such as offering themes and plug-ins. It makes it simple and easy to customize your website and improves the user experience.

WordPress Themes
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There is no rocket science to reap the benefits from WordPress functionality; sign up for a WordPress website, and without any limit to how you can utilize the variety of plugins and themes, you can use them. With a wide range of modern and contemporary themes, almost everyone is building a site for any type of business, including:

  • eCommerce
  • Professional blogger
  • Job listings
  • Small business
  • Online communities

So, we hope you have a clear picture of what WordPress offers and how it can help you design and customize a stunning website. If you still have doubts, you can browse the list of the top companies’ websites designed using WordPress or Webflow.

There are a ton of websites that have been built using Webflow. Let’s discuss the list of some of the most widely used and trending. 

  1. Firelight Media
  2. K72 Menu
  3. Emaily
  4. Peace out Exhibition
  5. Vool.Studio
  6. Nodes Advisors
  7. Inflow
  8. Notch.so
  9. FLO Brand
  10. Petal

Similar to Webflow, a number of industry giants have developed their websites using WordPress. Let’s have a closer look. 

  1. Sony Music
  2. Vogue
  3. Rolling Stone
  4. Quartz 
  5. Global News
  6. TechCrunch
  7. Tonal
  8. Ladybird Education
  9. Network Rail
  10. The White House

Webflow vs. WordPress: Pricing

Webflow pricing models

It comes in two plans

  • Site Plan- You can connect your custom domain, Invite collaborators, and enable checkout on eCommerce stores.
Webflow Site Plans
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WordPress pricing models

WordPress is a free and open-source platform. You can easily integrate it if you have a domain and hosting. WordPress gets installed automatically once you buy hosting and a domain from some hosting and domain provider companies like Bluehost. While in some other cases, you must follow specific steps to install WordPress. 

If you don’t have a domain and hosting, then different pricing models of WordPress are:

WordPress Pricing Plans
Image source

Webflow vs. WordPress: Which will evolve in 2023?

Webflow vs WordPress: Who is the winner?
Webflow vs. WordPress: Who is the winner?

Webflow vs WordPress, which will evolve in 2023, is not easy to answer because both have their features, pros, and cons. Until and unless you don’t understand the requirements of your website and what you want to achieve from it, it is advisable not to go with anyone randomly. Instead, it is highly suggested to keep an eye out on the features of both Webflow and WordPress, so you can analyze which one can better meet your needs. In short, we can say that Webflow is no longer a novel idea; it has also grown its popularity to a great extent, just like WordPress. So, according to your website requirements, you can choose the perfect match. 

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Conclusion

Webflow and WordPress are rocking the website development landscape. Both are yet to be here in many more years. Many of you may wonder which one they choose for your next website design, but it is advisable to review the features to make a wise decision. Webflow is the best option for building a website because it is open-source and customizable. It allows anyone to build a website quickly for just a few dollars a month to pay for hosting.


On the other hand, many people believe WordPress is complicated to use, but it’s straightforward. Anyone can build a website with WordPress in hours, even without experience. You can design a robust and revenue-generating site using thousands of themes and plugins, paid or free. If you need any help in website designing, then let APPWRK help you out.

Hire a Webflow Developer or Hire a dedicated WordPress developer from us who will listen to your website requirements carefully and help you design a scalable website at almost half of your estimated cost.

Frequently Asked Questions

Q: Does a Webflow website is better in look and feel than a WordPress site?

A: No. It all depends on the premium theme you choose and the custom code for customization. Using various themes and templates you can give the desired look and feel. 

Q: Do I have to use WordPress hosting to use WordPress?

A: No, it’s not compulsory. You don’t need WordPress hosting to launch a successful site with WordPress. In fact, many companies like Bluehost automatically install WordPress once you buy hosting and domain from them. 

Q: Can I practice WordPress without hosting?

A: Yes, you can create a free site on a subdomain. In this case, you have to type something like “yourname.wordpress.com” in order to access your site. You don’t have to worry about hosting or domain; just sign up and start building your site using free themes. 

Q: Is Webflow better than WordPress for SEO?

A: The high flexibility of Webflow enables you to edit the page title, descriptions, and URL. Although WordPress comes with few flexibilities, but it is suggested to add plugins to get full SEO capabilities.

Q: Is Webflow better than coding?

A: Webflow comes with more functionality rather than just a visual way to code. It is also a built-in hosting and publishing platform. Hence within a fraction of time, you can go from zero to a published website in Webflow. After you’ve built your design visually, you can easily hit publish, and your website is live to the world. 

Q: What hosting does Webflow use?

A: Webflow hosting is built on top of Amazon Web Services (AWS). These Amazon servers are regularly monitored for unauthorized access. Besides,  the Webflow website also benefits from two Tier 1 CDNs (content delivery networks), hence it loads faster all over the world.

Q: How long does it take to build a WordPress website?

A: The average time taken to build an entirely custom website in WordPress is a few weeks to months, depending on your coding skill and the complexity of the website. 

Q: Webflow or WordPress which are cheaper options to build a website?

A: If you’re looking for the absolute cheapest way to build a website, then WordPress beats out Webflow. If you already have a domain and hosting then you can build a website free of cost in WordPress. Although in the free version you will get access to basic features and functionality, they are enough to provide wings to your website

Q: How long does it take to build a Webflow website?

A: However, it totally depends on the complexity of your website, but on average, we can say that you can create a well-crafted website in Webflow in just 3 hours or less. 

Q: Are Webflow websites fast?

A: Webflow recently upgraded its hosting infrastructure to take benefit of the fastest CDN on the planet. Hence, all websites you host with Webflow on a Custom Domain will be 5x faster.

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About author

Gourav Khanna

Gourav Khanna is co-founder and CEO of APPWRK IT SOLUTIONS PVT LIMITED, a web & mobile app development company. He is a technophile who is always eager to learn and share his views on new technologies and future advancements. Gourav’s knowledge and experience have made him one of the industry's most respected and referenced leaders in the IT industry. His passion for writing and a high spirit of learning new things is reflected in his write ups. He has inspired many organizations to leverage digital platforms with his top-notch writing strategy skills that cut through the noise, backed by sharp thinking. Gourav believes that - “Words are the way to know ecstasy, without them life is barren ''.

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