Comparison between Shopify vs Wix vs Squarespace

Read Time: 11 min
Read Time 11 min

Shopify vs Wix vs Squarespace is confusing to choose according to Different businesses and requirements. Some require collecting donations, some like to show food menus and collect orders, and some require selling digital products online. In a nutshell, they have different requirements to attain their business goals. They need a website template that suits their demands.

When we talk of Shopify vs Wix vs Squarespace, Shopify is the giant e-commerce customizable platform that is good for e-commerce businesses of all sizes. The other two, Squarespace and Wix, are pure website builders that provide various options like E-commerce through add-ons, apps, and extensions. Wix deals in apps and extensions, and Squarespace deals in add-ons. 

If you are comparing squarespace vs shopify vs wix, Wix often stands out for its flexibility and free plans, while Shopify excels in e-commerce functionalities, and Squarespace appeals to businesses focused on aesthetics.

The three masters support a unique set of businesses with templates, apps, extensions, and add-ons. Shopify braces E-commerce businesses of any size, Wix supports small businesses, and Squarespace supports businesses that require websites where aesthetics and design are the key.

Various website templates, features, and functionalities help them support multiple types of businesses. Let’s compare them and see where each of these stands out. 

Shopify vs Wix vs Squarespace

When we talk of Shopify vs. Squarespace or Shopify vs. Wix, we end with a set of features and functionalities based on which these comparisons take their final shape and differentiate the three services, approving one as an E-commerce giant and others as cutting-edge website builders with a set of add-ons, apps, and extensions. For those exploring shopify vs squarespace vs wix, having an understanding of each platform’s customization, e-commerce options, and ease of use can help you find the best choice for your specific business needs. Let’s consider each feature and find how Shopify vs Wix vs Squarespace stands out.

Before we dive into the wix vs shopify vs squarespace comparison, it’s vital to understand each platform. 

Shopify vs Wix vs Squarespace – Plans and Offers

Shopify leverages users with starters, basics, advanced, Plus, and Enterprise plans that require different subscriptions. Shopify also offers a free trial offer, where you can register through your email and use Shopify at no cost for three days without any credit card. You can also use Shopify for a meagre amount for the first month.

However, it does not offer a completely free website builder option, which Wix Offers. Wix offers free website-building features with basic options that suit small businesses. Apart from this, it provides many other plans like combo, unlimited, basic business, VIP, and others. However, the significance lies in its free website builder option, which makes it suitable for small businesses. 

When comparing wix vs squarespace vs shopify, keep in mind that Wix is more budget-friendly for startups, whereas Shopify is more suited for those looking to scale their e-commerce ventures, and Squarespace is a good choice for small and medium-sized businesses and online stores with a limited number of products.

Squarespace offers personal, business, essential, and advanced commerce plans. They all come at a cost. While Squarespace does not offer free website builder options, it provides a 14-day free trial. We can register with our email address and use it for 14 days for free. 

What do Wix and Squarespace offer?

So, while Wix offers free website builder options that suit small businesses the most, Squarespace offers stunning responsive website templates that suit businesses like restaurants, photography, non-profit companies, and portfolio types of requirements where aesthetics and designs are the key. Both Wix and Squarespace are good options when we talk about blogging. 

What is the Shopify Basic Plan, and why should we know? 

The Shopify basic plan costs around $39 per month. It includes features like an online store, competitive transaction fee, blogging option, SSL certificate, reports, and international commerce options. So, Shopify always comes at a particular cost, even when we subscribe to a starter plan. 

Do Shopify, Squarespace, and Wix offer a Free trial?

While Shopify offers a three-day free trial with no credit card required, Squarespace offers a 14-day free trial without a credit card. Wix, however, provides an unlimited free website builder option with basic options that suit small businesses.

Shopify vs Wix vs Squarespace – Website Builder offers

All three offer website builder options but come at a cost after the free trial. Only Wix offers an unlimited free website builder option. While Wix offers 800 customizable templates, Squarespace offers 110 such but fully responsive templates, though Shopify only offers 12 free templates. Regarding responsive design among Shopify, Wix, and Squarespace, Squarespace stands out at the top. 

Shopify vs Wix vs Squarespace – Online stores

Choosing the best e-commerce platform between shopify vs squarespace vs wix is vital for the success of your online store.

While considering Shopify vs Wix vs Squarespace, Shopify offers robust E-commerce options such as inventory management. Extensive app store, 100s of payment options, shipping, marketing and sales options, and more. 

Wix offers essential to intermediate features for e-commerce businesses that are best for smaller online stores. 

Squarespace also offers a good list of e-commerce features, but it focuses mainly on design. Hence, it is best for ventures that prioritize aesthetics. 

Shopify vs Wix vs Squarespace – Customer Support

While Shopify offers 24/7 email, phone, and live chat support, Wix and Squarespace only provide phone and email support, and their support teams are available for limited hours. 

If you’re torn between squarespace vs wix vs shopify, consider the customer support hours and responsiveness, especially if your business operates across various time zones.

Do they offer live chat support?

Also, while Shopify offers 24/7 live chat support, the other two have limited hours for direct communications. 

Shopify vs Wix vs Squarespace – Sales and Marketing Tools

From built-in SEO options to email marketing and social media, Shopify offers various tools for acquiring and retaining customers. You can also use Shopify’s blogging CMS to create content that can drive visitors to your online store.

Does Shopify keep Email marketing, and what about the other two?

Whether it is Wix, Squarespace, or Shopify, they offer excellent email marketing campaign tools. However, Shopify and Squarespace stand out as the better options for email marketing with advanced features, like email list segmentation on the basis of customer behavior, integration with third-party email marketing tools, and setting up automated email campaigns.

They also offer pre designed email templates with analytics options for campaign performance tracking requirements. However, consider your specific requirements and budgets while selecting the right platform.

Social media options

When it comes to social media options, and we talk of Shopify vs Squarespace, Shopify vs Wix, or Shopify vs Squarespace vs Wix, not to our surprise, all three platforms are good at this, allowing the addition of social media buttons and icons in different sections of websites when it comes to Wix and Squarespace, and in product pages, blog pages and homepage when it comes to Shopify.

You can also embed the buy button in social media posts through each platform. Moreover, you can embed the buy button on any website or blog to help customers buy products without leaving the site. All three platforms support all these features. 

App stores feature between Shopify vs Wix vs Squarespace

When it comes to the App store, and we are talking about shopify vs Wix vs Squarespace, Shopify is the clear winner, with the app store having more than 5000 apps and integration options and all primarily focusing on E-commerce requirements like shipping, inventory, marketing, and sales. 

Wix offers an extended range of apps through its app store. However, the list is limited compared to Shopify’s, and the apps primarily focus on website building and designs, with few e-commerce-specific options. 

Squarespace’s app store has fewer apps and integration offers than Wix and Shopify’s, but it covers all essential E-commerce features, such as payment gateways, inventory management, and shipping.

Hence, if you are searching for a balance between website design and E-commerce features, Wix should be your choice. If you are entirely E-commerce specific, then Shopify should be your choice, and if you want a simpler and more streamlined E-commerce requirement, then Squarespace is the right option. 

Payment Options offered by Shopify vs Wix vs Squarespace

Wix supports payment options like Paypal, Stripe, and Square, whereas Shopify bears more than 100 payment options, including those offered by Wix. It also supports payment through Amazon, Google, and Apple Pay. Squarespace supports payment options like Stripe and PayPal, apart from payment through Apple Pay and Google Pay.

However, Shopify allows more currency, locations, and payment gateways, which are more than 100 in number. However, The main advantage of Shopify is the availability of its own payment method, which the others need to support. 

When we talk of Shopify vs Wix vs Squarespace, the real difference is Shopify payments. 

Businesses comparing wix vs shopify for ecommerce will find Shopify’s extensive payment options an essential factor in improving overall customer experience and conversion rates.

Shopify payments, how Shopify holds the upper hand in payment

The real advantage when it comes to payment and when we think about Shopify vs Wix vs Squarespace is Shopify payment powered by Stripe. This is Shopify’s in-house payment option, where customers do not have to pay any transactional fee other than a credit card processing fee. Shopify holds the upper hand in payments due to Shopify payments, which supports more payment methods like credit card payment, debit card payment, and other options like Google Pay, Amazon Pay, and Apple Pay.

Shopify can offer more payment options, which results in better conversion rates and sales. It also provides robust security through features like 3D security and fraud analysis. These come with built-in Shopify payments. Thus, merchants are saved from chargebacks and fraudulent transactions. 

Credit Card Payment facilities as provided by the three

When we talk about credit card payment facilities in the context of Shopify vs Wix vs Squarespace, all three are good in this regard, with features like fraud detection, chargeback options, and automatic tax calculations. They all support multiple payment gateways and prime credit cards, including Visa, American Express, and Mastercard. While all are primarily website builders, they support various payment gateways and all major credit cards for payment processing.

User-Friendly Feature – Shopify vs Wix vs Squarespace 

All three platforms are user-friendly for the features and functionalities they offer. No one is the clear winner on this behalf, though. As discussed, one supersedes the other in the context of a list of features and functionalities that make them good for certain businesses. Our final choice for each business category has already been mentioned. 

Drag and Drop Editor Feature – Shopify vs Wix vs Squarespace

Wix offers drag-and-drop editing features for the website’s layout and design. It supports features like text, images, videos, and social media integrations. Shopify provides features to enhance the look and feel of the website through various website lists, such as product lists, images, and text. Squarespace offers such services for website design through E-commerce functionality, a blogging tool, and social media integrations.

While all support drag-and-drop editing features, they differ in the list of website elements they offer. For Squarespace, aesthetics and design are the prime objectives. For Shopify, it’s e-commerce, and for Wix, it’s easiness and flexibility while creating websites, which makes it best for small businesses with basic requirements.

Shopify vs Wix vs Squarespace – SEO Options

While all three are good when we compare Shopify vs Wix vs Squarespace, Shopify holds the upper hand with the Automatic XML sitemap creation option, Accelerated mobile page support for increasing speed, and automatic addition of Schema.org markup, which leverages the search engines to understand what your page content means.

These features are not available in Wix and Squarespace. Shopify also supports canonical URL addition to your pages, which helps you avoid duplicate content issues. Squarespace does not support this feature; Wix can only support it through a third party. 

Summarizing the comparisons between Shopify vs Wix vs Squarespace:

FeatureShopifyWixSquarespace
When to preferIdeal for selling products online of all sizes.Great for starting a business on a budget. Perfect for businesses prioritizing aesthetics & design.
Plans & PricingPaid plans with the free trialFree plan with paid optionsPaid plans with a free trial
Website BuilderPaid after free trialUnlimited free options are availablePaid after free trial
Templates12 free, many paid customizable800 customizable110 fully responsive
ResponsivenessGoodGoodExcellent
Online StoresRobust with extensive featuresEssential to intermediate featuresGood, but design-focused
Customer Support24/7 email, phone, live chatEmail & phone (limited hours)Email & phone (limited hours)
Sales & MarketingBuilt-in SEO, email marketing, social mediaEmail marketing, social mediaEmail marketing, social media
App StoreLargest selection (5000+), E-commerce focusWide range, design-focusedSmaller selection, E-commerce essentials
Payment OptionsOver 100, including Shopify PaymentsPayPal, Stripe, SquareStripe, PayPal, Apple Pay, Google Pay
Transaction FeesLower with Shopify PaymentsYesYes
Credit CardsVisa, Mastercard, Amex, etc.Visa, Mastercard, Amex, etc.Visa, Mastercard, Amex, etc.
User-FriendlyYesYesYes
Drag & Drop EditorYesYesYes
SEO OptionsBest: XML sitemaps, AMP, Schema.org markupLimitedLimited

Shopify vs Wix vs Squarespace – Preference Based on Needs  

Shopify, Wix, and Squarespace are all excellent for building websites and are the best choices in different circumstances. Some of the scenarios with the best option are as follows:

  1. E-commerce website: Shopify as it is primarily built for it
  2. Small business website: Wix, as it has a user-friendly interface and a variety of free templates with basic options. It also offers features like contact forms, social media integration, and SEO tools.
  3. Blogging website: Squarespace due to its support for blogging through categories/tags, social media integration, SEO, comments, and scheduling.
  4. Multilingual website: Shopify, as it creates multiple language versions of your site, and the number of languages is maximum.
  5. Portfolio website Squarespace, as it provides features and functions like galleries, social media integration, and blogging support
  6. Non-profit website: Squarespace: it comes with templates with features like a collection of donations.
  7. Membership website:Wix: due to built-in features for creating membership plans, restricting content, and managing member accounts.
  8. Restaurant website: Squarespace, as it has templates designed for restaurants and built-in features for displaying menus, taking reservations, and showcasing images.
  9. Photography website: Squarespace, as it supports uploading images, creating galleries, and selling prints.
  10. Personal website: Wix due to support for contact forms, social media integration, and blogging tools.

Shopify vs Wix vs Squarespace – Conclusion

While we have discussed Shopify vs Wix vs Squarespace through a brief overview based on various features, we also concluded that Shopify braces E-commerce businesses of all sizes. Squarespace prefers those that focus on aesthetics and design.

In contrast, Wix supports small businesses by ensuring ease and comfort in creating user-friendly websites with a free website builder option that provides essential features such companies require. We have listed our platform choices for numerous business categories in the context of Shopify vs Squarespace vs Wix. APPWRK provides tailored app development solutions that seamlessly integrate with Shopify, Squarespace, and Wix, enhancing functionality and customization for businesses across all sizes and industries. Ready to elevate your online presence? Explore how APPWRK’s customizable solutions can optimize your Shopify, Squarespace, or Wix website today!

Shopify vs Wix vs Squarespace – FAQs

1. Which platform is best for e-commerce: Shopify, Wix, or Squarespace?

When we pick the best e-commerce platform, Shopify is the best option. It is specifically designed for businesses selling web products. The other two are primarily website builders that provide e-commerce functionality through add-ons.

2. Is Shopify more costlier than Wix or Squarespace?

Undoubtedly, Wix and Squarespace are cheaper than Shopify, but they fit into different requirements, as we have explained. Also, Shopify’s price range comes with some scintillating E-Commerce functionalities and features that Wix and Squarespace don’t provide or have limited options for. For example, we can consider the drop shipping option, for which Shopify is the leader compared to Wix and Squarespace, which lag behind.

3. Which platform offers the best customization options: Shopify, Wix, or Squarespace?

All three platforms provide customization options, though Shopify is the most robust and flexible regarding e-commerce functionalities and features. The other two are suitable for businesses looking for easy-to-use website builders.

4. Can I sell online digital products on Shopify, Wix, or Squarespace?

Yes, all three are exceptional for selling eBooks, software, and music, though Shopify is the best as it provides advanced features such as digital downloads and product variations.

5. Which platform offers the best SEO features: Shopify, Wix, or Squarespace?

All three are good, but Shopify offers advanced features like URL customization, automatic redirects, and sitemap generation that Wix or Squarespace don’t provide.

6. Which platform offers the best customer support: Shopify, Wix, or Squarespace?

While Shopify offers 24/7 email, phone, and live chat support, Wix and Squarespace only provide phone and email support, and their support teams are unavailable 24/7.

7. Can I use my domain name with Shopify, Wix, or Squarespace?

Yes, all three allow using their domain names. However, Shopify offers more flexibility regarding domain names, as it will enable domain name purchases through it, or merchants can also use an existing domain name.

8. Is it easier to sell on wix or shopify?

When it comes to selling products online, Selling on Shopify is generally easier than selling on Wix. In addition, Shopify has features like Shopify Markets that make selling products internationally easier as well as facilitate checkout in the visitors’ local currency. On the other hand, Wix allows you to display product prices in local currencies but doesn’t facilitate multi-currency checkout.

9. Which is better for dropshipping when comparing shopify vs squarespace?

Shopify and Squarespace both offer integrations with major dropshipping companies. However, Shopify offers a lot more, making it the better choice for those building a dropshipping business who want maximum choice when it comes to sourcing products.
For dropshipping, Shopify is considered the better choice when compared to Squarespace because it offers seamless dropshipping integrations, multiple app options to manage your dropshipping business, and better scalability features for your store.

10. Which platform between wix vs. shopify, should be chosen for an online store?

After comparing the two website builders in different areas, such as pricing, sales features, and ease of use, Shopify is the top choice for online stores because of its unmatched e-commerce capabilities, including an extensive app store and 100+ payment options.

Furthermore, Shopify is ideal for large businesses with large inventories that want to expand online. Wix is a much better option for smaller businesses that are starting an online store. 

11. Which platform is more customizable: squarespace or wix?

Wix offers more customization than Squarespace because of its true drag-and-drop site editor. Unlike Squarespace, which is customized based on content blocks, Wix offers nearly full design flexibility without the need for a custom code.

Relatable Services
Custom Shopify Development Services  Shopify Data Migration Services 
Shopify Theme Development Services  Hire Shopify Experts
Informative Links 
Shopify Explained Pros and cons of shopify store
How to create a shopify store? Price to build a shopify store?
Trending Shopify Apps Best Shopify Apps 
Shopify CMS for ecommerce Shopify app development
WooCommerce to Shopify Compare Shopify vs WordPress
Shopify vs Wix vs Squarespace Shopify Vs WooCommerce
Shopify eBay Integration Shopify Shipping 
Shopify Dropshipping Shopify Dropshipping Apps

About author

Gourav Khanna

Gourav Khanna is co-founder and CEO of APPWRK IT SOLUTIONS PVT LIMITED, a web & mobile app development company. He is a technophile who is always eager to learn and share his views on new technologies and future advancements. Gourav’s knowledge and experience have made him one of the industry's most respected and referenced leaders in the IT industry. His passion for writing and a high spirit of learning new things is reflected in his write ups. He has inspired many organizations to leverage digital platforms with his top-notch writing strategy skills that cut through the noise, backed by sharp thinking. Gourav believes that - “Words are the way to know ecstasy, without them life is barren ''.

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