Is Webflow SEO-friendly?
Are you looking for a website builder that has in-built SEO features? Webflow provides readymade SEO solutions to improve your online presence.
In contrast to other website builders, Webflow handles SEO efficiently from the beginning. It provides clean code for search spiders to easily find, crawl and index your website.
The next thing that matters is the usability and users moving quickly from one page to another. Can they explore products that they are interested in? Webflow fully equips you with fundamentals to boost your SEO like:
- Customizing meta tags, alt texts, and altering permalinks.
- Integrating marketing tools with the website like Google Analytics, Google tag manager, etc
- Enabling XML sitemap generation capability.
- Design-friendly tools for impressive website navigation and an effective browsing experience.
These tools significantly impact your brand reputation and fetch long-term sales. This article will cover how to use these tools to enhance Webflow site’s SEO.
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Also: To know more about What is Webflow in detail, its unique features, benefits, how Webflow work, whether is it better than WordPress or vice-versa, etc. – do not forget to check What is Webflow? & our other articles regarding Webflow.
What is SEO?
Search Engine Optimization (SEO) is the process of making your website better for search engines and humans. SEO helps gain organic, free, or natural traffic from search engines such as Google, Bing, Yahoo, etc.
Basically, users put certain queries on search engines. What does SEO do? It helps web crawlers discover if the website content is relevant. With this, website positioning improves, resulting in higher ranks and high-quality traffic.
If we talk about Webflow, it has incredible SEO features not available on other platforms. Let’s see how you can tap into Webflow SEO to get maximum benefits.
How is Webflow SEO-Friendly?
Webflow provides vast space for SEO, but how to use this best? Adopt these latest Webflow SEO capabilities:
Add meta titles and meta descriptions.
Meta titles and meta descriptions appear directly on the search engine result pages. Why will a user click at your site over the other ten appearing in front of them? If it
- Address their pain points
- Serve their needs
- Speak directly about what they are going to get.
So, embed hidden benefits and curiosity in the meta titles and meta descriptions to get maximum clicks.
Generate a sitemap
How do search engines come to know about links prevalent on your Webflow website? It is with the sitemap. Create a sitemap that contains information about the web pages, videos, images, news, and the relationship between them. It makes it easier for web crawlers to locate existing pages and find new pages on your website. Finally, you can submit it to the Google Search Console.
Use 301 redirects
With many changes coming in the industry and market, sometimes you need to replace old content with the latest information. But, where will your old customers go? In this case, 301 redirects are effective in preserving SEO for Webflow. They direct users to relevant web pages, and you retain your customers. To ensure this, use the 301 redirects option in Webflow.
Create alt tags for images
Image searches have become quite prominent for viewers to get an instant idea about information visually. Also, Google lists them on SERPs as an image carousel if Google algorithms find them relevant to the search. So, the good news is you can optimize your image by:
- Optimize image size: Bulky images are harder to load than smaller ones. Keep the image size so viewers can quickly determine what pictures intend to show.
- Assign descriptive file name: An image with the file name “sedan_car.png” sounds far better than “00001.png”. Using a descriptive file name speaks a lot about images.
- Use alt texts: Alt texts are beneficial for sharing what your image wants to depict. Also, it enhances your Webflow SEO as it helps visually impaired users.
Clean code that loads fast
First of all, Webflow effectively boosts SEO by prioritizing clean code. It helps search engine crawlers read and understand website content and navigation. Above all, it loads fast, and nowadays people love speed. They can’t wait for slower websites and leave instantly, affecting SEO badly. Further, you can boost clean coding by choosing to minify HTML, CSS, and Javascript options. It additionally helps remove bloated code and make your Webflow website more efficient.
How to Improve Your Webflow SEO? Check Tips
When you think of SEO from the user’s point of view, there are high chances of success. It is the user who rules in website rankings.
Google counts how much users are spending on your website. If they leave the website as they arrive, rankings automatically go down. The opposite case is also true.
So, when you keep SEO centered around users, you win.
Helpful tips to skyrocket SEO in Webflow:
Use keyword research for specific web pages
Keyword research matters the most for taking you closer to what users want. It aligns your thinking with user requirements and competitors’ success.
With this, you don’t wander in the forest but get a defined Webflow SEO strategy. Now, the best way to perform keyword research and attract maximum visitors is:
- Make a list of topics matching your business.
- Use keyword research tools like Google keyword planner, Ahrefs, etc.
- Check out their monthly search volume, clicks, and keyword difficulty.
The more the search volume means the higher it is in demand. Further, keyword difficulty depicts the competition. So, keep the keywords trending in the market as trends keep changing. Discard any keyword that doesn’t help grow your business.
Add your keyword in multiple places
- Title tags
- Meta descriptions
- Heading tags
- Image alt texts
Using keywords smartly can make all the difference to Webflow SEO. But Google is intelligent enough to detect any keyword stuffing. So, what must you do? Keep them natural and use them in multiple places.
Make sure your Webflow website is mobile-friendly
With so many functionalities available on mobiles, people rely on smartphones for everything. Also, Google gives higher rankings to mobile-friendly websites. Don’t miss the opportunity to grab mobile customers by making your Webflow site mobile-friendly.
Here are a few tips to make sure that the Webflow site is suitable for mobile SEO:
- Craft content for mobile: As mobile has lesser space, use simple words, short lines, and small paragraphs.
- Choose suitable templates and themes: White space counts a lot as users have less attention span on mobile. So, select templates and themes with white space for more clarity, higher focus, and easy navigation.
- Responsive design: Responsive design is the specialty of Webflow. Choosing a responsive Webflow design that adjusts your website to every smartphone screen is best for SEO.
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Include backlinks
Backlinks are a direct indicator of how popular you are. It is not what you do to your Webflow website. But, backlinks must come to you from relevant and authoritative websites. With this, search engines know that you provide reliable and trustworthy information. Accordingly, build backlinks to get more traffic from other sites and increase your SEO rankings.
Use Google Analytics and Google Search Console
Google Analytics and Google Search Console are the marketing hubs. As Webflow allows you to integrate these tools. You can use GA insights to see:
- Track online traffic and get reports on which pages get you the maximum leads.
- Understand customer behavior, make user segments, and analyze what customers require.
Furthermore, with GSC, you know site errors, security issues, and crawling defects.
Add hierarchy to content and design
Nowadays, users look at the top of the content. If they find it informative and relevant to them, they’ll read further; otherwise, leave the website. Thus, put essential information at the top of answering the query. Additionally, arrange the content in a hierarchical order from top to bottom. The least important details and descriptions must cover the bottom of the page.
Disable your webflow.io subdomain
The website’s domain name puts the first impression about your brand on users. Using the Webflow.io subdomain diminishes your brand reputation. Certainly, you don’t want that to happen. Hence, purchase your own domain name resonating with your niche and business and enable a custom domain.
SEO+PPC = X10 SALES
SEO is powerful and so is Google Ads. What will happen if they are used together?
Conclusion
Yes, Webflow definitely comes with some winning SEO-friendly features out of the box. But, of course, it is also up to you to implement different SEO strategies to ensure that you earn your place on the first page of Google search results.
In fact, when Lattice moved their website from a custom-built CMS to the Webflow CMS, they saw a whopping 280% growth in their organic traffic, which is massive! Similarly, Kisi grew its organic traffic by 300% after switching to Webflow. These case studies are clear indicators of the fact that Webflow for SEO is good.
So, this was our Blog regarding Webflow SEO and the best techniques to boost your website’s ranking in SERPs.
Hope you gained some good information from this blog. If you want to hire a Webflow developer or SEO Expert you can contact APPWRK. We will assign top-notch developers and marketers who will serve you with quality at par perfection!
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